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Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)

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AUGUST 5, 2013

Ad copy says “Lowest taxation in EU” – but the landing page talks about tax optimization and Bulgaria. I used to live and work in Dubai (2005-2007). Did not expect to see this. It takes a while to understand how its connected. Ultimately it depends what the searcher was looking for. Verdict: the scent is average. #4

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Facebook Acquires Israel’s Snaptu For an Estimated $60-70 Million

VC Cafe

MARCH 20, 2011

Founded in 2007 by Ron Makavy, Micha Berdichevsky, and Barak Naveh, Snaptu raised a total of $9 million in three rounds: $3 million from Carmel Ventures, $5 million a year ago (March 2010) from Sequoia and $1 million from private investors, including Spotlab, an angel fund operated by former Israeli MP Neomi Blumental.

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