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19 Psychological Tactics for Successful Crowdfunding Campaigns

ConversionXL

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Before launching your campaign, build your community reputation. donating to your campaign). Strategy: Trigger Their Self-Awareness.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email. What does a thoughtful campaign look like? Hyundai’s Assurance program, which debuted during the 2007–08 financial crisis, is a great example. Their best course is to stabilize the brand.

Marketing 121
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5 Tips To Boost Your SEO In A Competitive Online Environment

YoungUpstarts

While rankings are an important part of an SEO campaign there are other areas you should pay attention to. Start incorporating these tips in your SEO campaign and you are likely to earn quality, sustainable traffic from search engines. by Eric Covino, President of Creative Signals. Here are some tips: Tip 1.

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Overcoming The Top 4 iBeacon Liabilities

YoungUpstarts

Note that the concept that beacons can be used to precisely locate shoppers within the store (position based) is very difficult, so don’t develop marketing campaigns that are anything more than nearness or “proximity based”. Engagement. But how do you get people to download and install the correct app on their mobile device?

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When to Pay a Premium for Your Company Domain Name

Startup Professionals Musings

Kevin Ham was the most powerful dotcom mogul you've never heard of in 2007, reports Business 2.0 He is now on a campaign to win Colombia (.co), Snagging an unclaimed great one is almost impossible these days because domain "squatters" gobbled up a lot of the catchy real estate several years ago. co), Oman (.om), om), Niger (.ne),

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Founded in November 2007 in New York City by Alexis Maybank and Kevin Ryan (co-founder of DoubleClick); CEO is Susan Lyne (ex-CEO Marta Stewart Living Omnimedia) Revenue estimates: $50mm in 2008; $170mm in 2009 (versus budget of $150mm); $450mm forecasted for 2010. Founded in 2007. Note that I’m not defining who numbers 1,2 are.

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What Makes A Successful Franchisee?

YoungUpstarts

Since the success of a franchise is based upon their franchisee’s success, money for marketing campaigns is already built into the annual royalty fees. Lawns as Director of Franchise Recruiting in 2007 and is now Director of Brand Development. Brandon Moxam joined U.S. He has been instrumental in the U.S.