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Transforming Marketing With Artificial Intelligence

Duct Tape Marketing

You know, should we get on Twitter, this, you know, circa 2007 or something like that. And so that's what the data does is it gives you the ability to actually build these predictive models about customer retention, customer growth, churn rates, lead scoring, to predict who's likely to be a new customer. Who's gonna open emails.

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What I’ve Learned About Venture Funding

Both Sides of the Table

The industry did that in 2007. But if you don’t – now you have many cynical VCs lining up critiquing your CAC/LTV ratios, your churn rates, your poor performing cohorts. 10 is the new 3. And yes, I mean $10 million. My friend in the Valley said to me, “$10 on $50 is the new Silicon Valley A round.”

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

Perhaps it's an increase in your conversion rate; Or a higher number of visitors who sign up; Or a greater number of people who share content with one another; Or a lower monthly churn rate for users of your application; Maybe it's even something as simple as getting more people into your restaurant.

Metrics 156
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9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. churn rate meant the company’s growth was unsustainable. Leverage what you learn to intervene with high-risk users and lower your churn rate. How Telefonica Ireland Uses Business Intelligence To Reduce Churn. Now to the case studies….

Retention 106
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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

The great thing is, in 2007, we visited 75+ resorts for a demo tour, and have many leads I can follow up on. If you’re getting 2% upgrade to paid, but 15% monthly churn, then you need to spend more time on the Pro features to insure the cost benefit is there. How can I lower my apps churn rate? Thanks alot!

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period. ► 2007. (10). Best Venture and Technology Podcasts for 2007.