Jedi Mind Tricks: 17 Lesser Known Ways to Persuade People
ConversionXL
NOVEMBER 9, 2011
A Carnegie Mellon University study in 2007 by Deborah Small, GeorgeLowenstein and Paul Slovic compared the effects of story vs data. The data pitch contained statistics about food shortages in Malawi, lack of rain in Zambia, and the dislocation of millions in Angola. Story beats data.
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