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Transcript of Sonic Branding and the New Rules of Marketing and PR

Duct Tape Marketing

John Jantsch: Yeah, I mean … It’s not in … 2007, spring of 2007 Duct Tape Marketing came out, first edition, and I did not cover social media. You know, you’ve got North Korea over here, and you’ve got the U.S. Do you remember? DMS: Right, right. So now it’s everywhere.

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