Cliff Notes S-1: Kayak ? AGILEVC
Agile VC
APRIL 17, 2011
Notable Aspects of Their Business: 1) Kayak’s an Ad Business More Than a Lead Gen Business : To some this may be semantics more than anything. Historically more revenue came from distribution/lead-gen (57% in 2007), but this tipped in 2008 though appears to be steady from 2009 to 2010 at about 58% advertising and 42% distribution.
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