Trending Sources

Rethink Web Analytics: Introducing Web Analytics 2.0

Occam's Razor

The title of my talk was: Redefining Web Analytics. The presentation covered the back story about my book, Web Analytics: An Hour A Day , the back story about why traditional web analytics finds itself in a pickle and presented my vision, definition and outline of Web Analytics 2.0.

Standard Metrics Revisited: #3: Bounce Rate

Occam's Razor

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. It is almost instantly accessible in any web analytics tool. Web Analytics, CoreMetrics etc etc etc.

The Three Greatest Survey Questions Ever

Occam's Razor

They did not have any web analytics tool. My answer: Don’t implement a web analytics tool, implement a short website survey that would have just three questions. Analytics Customer Satisfaction Marketing Tips Usability Voice of Customer Web Analytics Web Insights

Web Analytics Technical Implementation Best Practices. (JavaScript Tags)

Occam's Razor

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor.

Kick Butt With Internal Site Search Analytics

Occam's Razor

It is also covered in detail in Web Analytics: An Hour A Day. It is the Search Navigation report and for a particular keyword and for that keyword it shows you the web pages on which people did the internal search AND then where they ended up on your website. Web analytics demystified.

Using Luntz’s Words That Work to Ignite Your Web Copy

ConversionXL

In 2007, he wrote a popular book called “ Words That Work: It’s Not What You Say, It’s What People Hear. ” Which is great, because we can trust Luntz for some advice on improving web copy. For your web copy, it could just mean selling the benefits rather than the features.

Netflix's Advice on Moving to Amazon Web Services

www.readwriteweb.com

To scale the service, Netflix has moved its API and other operations to Amazon Web Services (AWS) over the past several months. According to Gartner, between 2007 and 2012, most U.S.

Cloud 32

Excellent Analytics Tip #11: Measure Effectiveness Of Your Web Pages

Occam's Razor

For my point of view on how to start your analysis please see this post: Getting Started With Web Analytics: Step One - Glean Macro Insights.]. A Five Step Program to Measure Effectiveness of Your Web Pages: # 1: Don't Obsess About Your Home Page. #

Back in March 2007, I registered 1000+ of the best Twitter Usernames

Steve Poland

When I went to the SXSW conference in March of 2007 is when I truly “got” Twitter. Tweet UPDATE : Note, as mentioned below, most of these usernames have been taken away from me. I can not help you get them, so please don’t contact me about them. If they are in a ‘suspended’ state, you can likely get them from Twitter. Otherwise, if they are being used, then they likely were already taken by someone.

Palau 10

My HBS Presentation - Web 2.0 Implications on Learning

SoCal CTO

One of my recent fun experiences was doing a presentation at Harvard Business School (HBS) on the implications of Web 2.0 I've somewhat fallen off the map on this blog. Been traveling and consulting with a bunch of early-stage and growth companies. Really fun stuff these days. type tools (Blogs, Wikis, Social Bookmarking, RSS, RSS Readers) on corporate learning and someone like HBS.

The Future of Web Startups

www.paulgraham.com

October 2007 (This essay is derived from a keynote at FOWA in October 2007.) Its so cheap to start web startups that orders of magnitudes more will be started. Lots of Startups So my first prediction about the future of web startups is pretty straightforward: there will be a lot of them. Ive thought a lot about this question, and it seems to me the increasing cheapness of web startups will if anything increase the importance of startup hubs.

Web 19

Disqus2012 Launches

A VC : Venture Capital and Technology

Disqus 2012 - The Web's Favorite Discussion Platform from Disqus on Vimeo. There probably isn't a service on the web that has more of me invested in it than Disqus. I believe unconditionally in the vision of a web scale commenting community.

Map of VC Investments

SoCal CTO

skip to main | skip to sidebar SoCal CTO Friday, March 9, 2007 Map of VC Investments Found this Map of 2006 VC Investments post. ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo.

F2F Still Matters

SoCal CTO

skip to main | skip to sidebar SoCal CTO Friday, March 16, 2007 F2F Still Matters Kathy Sierra has a great post today: Face-to-Face Trumps Twitter, Blogs, Podcasts, Video. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta.

Four Branches of the Green Web

Genuine VC

How can the web further facilitate the lessening of the impact that individuals have on the environment? I see four categories where The Green Web is emerging, with numerous websites: 1. Large non-media branding-based corporations, like Starbucks, in an attempt to enhance their eco-friendly image are also sharing information via the web. Boston-based GoLoco is pursuing the same ends with a stand-alone web service.

the vc in me.: Generational Disruption in Media

the vc in me

June 06, 2007 in Sectors of Interest | Permalink. They will want a more immersive web experience. Even when surfing the web, people will want immersive experiences - imagine going to toyota.com and having the site set up as a virtual world, with virtual car dealers, virtual test drives, etc." " Posted by: Jason Stoffer | June 07, 2007 at 12:41 PM. Posted by: Reynaldo | July 05, 2007 at 05:42 AM. Posted by: Reynaldo | July 05, 2007 at 05:42 AM.

Innovation and Geography

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, February 20, 2007 Innovation and Geography I ran across a post in Read/Write Web - Does Location Matter in Web Innovation? Posted byTony Karrer at 7:30 AM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning.

the vc in me.: How Will Brand Ads Reach the "Long Tail"?

the vc in me

This has been dominated by performance based ads but brand advertisers have taken notice and are migrating to the web - especially given the increasing shift of audiences from traditional media to the net. This is a perfect setup for publishers who have deep brand advertiser relationships but not enough quality inventory (such as traditional magazines who dont have a ton of users on the web). January 17, 2007 in Sectors of Interest | Permalink. Web/Tech. the vc in me.

Time Rich, Time Poor and Apple

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, March 20, 2007 Time Rich, Time Poor and Apple Jeremy Liew at Lightspeed Venture Partners has an interesting post: Time Rich or Time Poor? In it he separates web consumers into: Time Rich (more time than money) and Time Poor (more money than time). ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo.

Meet the Not-So-Lean Web Start-up

Inc Startups

That's hardly spare change, especially considering Hopper was founded in 2007 and hasn't even launched yet. How Hopper Is Different Not all Web start-up ideas are cheap and fast to build--nor should they be.

Realistic Entrprenuers Guide to Venture Capital

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, March 20, 2007 Realistic Entrprenuers Guide to Venture Capital Seths guide is worth reading - The realistic entrepreneurs guide to venture capital Posted byTony Karrer at 2:43 PM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning.

Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups

SoCal CTO

skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds. Open Source Business Models, speakers for Web 2.0 Bill Austin March 22, 2007 11:08 AM Dennis McDonald in Alexandria, Virginia USA said.

8 Ways the Internet has Changed Software Marketing

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo.

Kevin Federline Search Engine

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, March 20, 2007 Kevin Federline Search Engine Just saw a post - Sleep with a pop star, get your own branded search engine. Posted byTony Karrer at 5:02 PM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning.

MyShape Article - Analyst Misses the Point

SoCal CTO

skip to main | skip to sidebar SoCal CTO Monday, March 12, 2007 MyShape Article - Analyst Misses the Point The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit. ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta.

Christine: 2007 Nonprofit Technology Conference Seeks Innovators

Christine.net

Quick Followup: VCTips at Web 2.0 Posted by: Michael Hoffman | March 07, 2007 at 09:02 AM Verify your Comment Previewing your Comment Posted by: | This is only a preview. Christine (.net) net) technology and society Tweets follow me on Twitter Snaps www.

Open Source Business Model

SoCal CTO

skip to main | skip to sidebar SoCal CTO Monday, March 5, 2007 Open Source Business Model A recent spate of posts on the challenges of running an open source business is interesting ( Tosh , Siemens , Downes , Tosh 2 ) and quite heated as one of the founders of elgg - a social networking platform aimed at the educational space - Dave Tosh laments - Elgg is the most popular white label social networking platform in the world powering over 2000 networks.

Where LinkedIn Works for Me

SoCal CTO

skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 Where LinkedIn Works for Me Ive been a long time user of LinkedIn , but only recently have started getting the benefits I always expected. When I was looking for speakers for an event last fall on Web 2.0 , LinkedIn was a great way to reach out. ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo.

Entreprenuer Network

SoCal CTO

skip to main | skip to sidebar SoCal CTO Thursday, March 1, 2007 Entreprenuer Network Great post by Ben Kuo - The Importance of the “Network&# to Entrepreneurs - the informal connections between people in the technology industry here who have a vested interest in helping entrepreneurs take their companies to the next level. ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo.

Google Maps Mobile

SoCal CTO

skip to main | skip to sidebar SoCal CTO Wednesday, February 28, 2007 Google Maps Mobile I recently downloaded Google Maps Mobile for my Treo. Posted byTony Karrer at 7:01 AM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning.

Stanford Podcasts - eHarmony - Greg Waldorf

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, February 27, 2007 Stanford Podcasts - eHarmony - Greg Waldorf I was just pointed to a set of great podcasts done by Stanford B-School and particularly, I just listed to the podcast by eHarmonys Greg Waldorf. ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo.

Challenge of Predicting Winners

SoCal CTO

skip to main | skip to sidebar SoCal CTO Sunday, February 25, 2007 Challenge of Predicting Winners I just read a bit on the payout to YouTube from the Google Acquisition ( Internet News , CNN ). Posted byTony Karrer at 8:14 AM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning.

Interesting Model for University President

SoCal CTO

skip to main | skip to sidebar SoCal CTO Sunday, February 25, 2007 Interesting Model for University President Saw a post by Paul Kedrosky pointing us to Graeme Thickins on How Stanford Does It. Posted byTony Karrer at 8:30 AM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning.

Events and Networking in Los Angeles

SoCal CTO

skip to main | skip to sidebar SoCal CTO Friday, February 23, 2007 Events and Networking in Los Angeles One of the issues I discussed in Innovation and Geography was that the geography and traffic in Los Angeles generally makes it more difficult for networking. ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo.

About this Blog

SoCal CTO

skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 About this Blog Ive been thinking about doing a blog with my thoughts on technology and whats happening in the Los Angeles area technology scene for a while, but it was Ben Kuos recent start of a blog that inspired me to actually go ahead and do it. ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo.

A Different Kind of Incubator - The Hive

SoCal CTO

skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 A Different Kind of Incubator - The Hive I recently met with The Hive a new incubator in Orange County. Posted byTony Karrer at 7:05 AM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning.

Finding Good Developers in Los Angeles?

SoCal CTO

skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 Finding Good Developers in Los Angeles? Posted byTony Karrer at 7:47 AM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning.

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

Circle of Friends was a social community built atop Facebook that launched in 2007. Advanced Analytics Big Data Digital Analytics Web Analytics Web Insights Web Metrics actionable analytics business optimization experimentation and testing key performance indicators

» Web Startup Ideas – The List and The Drought - By Steve Poland.

Steve Poland

All My Web Ideas, are all Yours I’ve made a decision — I’m not going to be holding ideas back on this blog. 48) { this.width = 48; this.height = 48; } ; if (this.width Waleed on December 6th, 2007 6:46 pm ( perm link ) That’s a lot of ideas, Steve.

allensblog: Fidelity vs. Convenience

Allen's Blog

» May 06, 2007. virtual worlds, MMOG’s, video Skype-type applications, movies projected on a sheet in a college dorm room from a laptop through a cheap LCD projector, radio on the web, YouTube, Metacafe and similar sites) that deserve treatment, but time doesn’t permit here.  Posted by: Ethan Bauley | May 6, 2007 4:29:59 PM. Posted by: Allen Morgan | May 6, 2007 8:29:06 PM. Posted by: Ethan Bauley | May 6, 2007 9:40:10 PM. allensblog.