article thumbnail

Praying to the God of Valuation

Both Sides of the Table

In those years I learned to properly build product, price products, sell products and serve customers. Between 2006–2008 I sold both companies that I had started and became a VC. I am enjoying more discussions with startups about the ROI benefits for customers who use our products rather than the coolness of our products.

Valuation 466
article thumbnail

Want to Know a Secret? Your Customers Do.

ConversionXL

Torment your customers,” Stephen Brown advocates , tongue only partially in cheek. In 2008, KFC used a Brinks armored truck and briefcase marked “Top Secret” to transport the recipe while upgrading the vault. Your Customers Do. Misused, they are P. Barnum–style gimmicks. . They’ll love it.”.

Customer 108
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Want to Know a Secret? Your Customers Do.

ConversionXL

Torment your customers,” Stephen Brown advocates , tongue only partially in cheek. In 2008, KFC used a Brinks armored truck and briefcase marked “Top Secret” to transport the recipe while upgrading the vault. Your Customers Do. Misused, they are P. Barnum–style gimmicks. . They’ll love it.”.

Customer 101
article thumbnail

The LeanLaunch Pad at Stanford – Class 4: Customer Hypotheses

Steve Blank

This week they were testing who the customer, user, payer for the product will be (and discovering if they have a multi-sided business model , one with both buyers and sellers.) The news from customers was not good. talk to more customers? Which value added services do public clouds want to attract customers for?

Customer 234
article thumbnail

Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

article thumbnail

Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

article thumbnail

The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. I have personally sold many copies of his book, and continue to recommend it as one of the most important books a startup founder can read.