Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! SEO & PPC, Because You Should! You spend money on SEO and PPC. The latter is particularly useful as an aggregated view for senior executives. Hence, I have been obsessed with encouraging you to get actual data to learn from.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

SEPTEMBER 29, 2009

Ideally you'll measure the number prior to your branding campaign, say Feb 2009, and then you'll measure it again during your campaign, March 2009. You can measure this at an aggregate level, or you can measure it just for your campaign traffic. A common mistake in this case is to simply focus on one outcome.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

FEBRUARY 22, 2010

If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage! #5: Many vendors now aggregate this real customer data and present it in the form of benchmarks that you can use to index your own performance.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123