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Social Networking and Business Value

SoCal CTO

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Can social networking be a money-maker for companies?

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. This is a customer development problem. So What is Customer Development? The core idea behind customer development is that the assumptions you make about a target market are only guesses.

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The Lindy Effect on startup potential

A Smart Bear: Startups and Marketing for Geeks

The first 90 percent of the code accounts for the first 10 percent of the development time. The remaining 10 percent of the code accounts for the other 90 percent of the development time. — Tom Cargill, Bell Labs. It’s funny because it’s true. At the high end, you hit market size limits (Facebook has 1.3B

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Monetizing Social Networks: The Four Dominant Business Models and How You Should Implement Them in 2010

venturedig.com

The business models within the social media realm are much different than traditional businesses. In social networking, they’re ever-changing, backed by eye-opening revenue and have very little documentation. The middle man is called an ad network. The game developers. Who’s profiting from this?

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Open Source Business Model

SoCal CTO

However, Elgg could power 100,000 networks and it would make no difference - there is no revenue stream as we give everything away under a GPL license. There are quite a few other Software Development Companies in Southern California working on open source and/or freemium business models.

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The Changing Structure of the VC Industry

Both Sides of the Table

When you think about the trends of faster-growing startups due to social networking, credit card enable and mobile first consumers – the reality is that many startups are becoming very large financially before needing to go public. The “big boom” in startup financing started around March 2009?—?more and hasn’t abated.

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How to create a sustainable social media strategy for your startup

The Next Web

Zappos has found great success by keeping social media responsibilities horizontal and flexible. Zappos assumes everyone in the company is on social media and trusts them to participate in growing the brand. Prioritize social networks. Startup Example: Cloudera. Strategy Adopted: Blogger Outreach. Startup Example: Coin.