Steve Blank
NOVEMBER 2, 2009
Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) Reply Sean Murphy , on November 2, 2009 at 11:55 am Said: This is a common misunderstanding and one that bootstrappers trip over.
Steve Blank
APRIL 9, 2009
But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” My new head of Public Relations quickly learned that my admin could answer calls from the press. on April 10, 2009 at 6:58 am Said: Amazing blog.
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Steve Blank
MARCH 19, 2009
Since this was the marketing department, I was going to be planning to spend some advertising and public relations dollars. Ben Reply Dmitriy Kruglyak , on March 20, 2009 at 10:48 am Said: Steve, I look forward to a similar backstory on E.piphany marketing! What did they think the leaders most important attributes were?
Steve Blank
JULY 13, 2009
The only difference between us and the Internet bubble that would follow was that we did branding on the cheap by creating our image with public relations, whilethe dot-bomb era was to do it by spending enormous sums on advertising (those large venture rounds had to get spent somewhere.) Hindsight is wonderful.
Duct Tape Marketing
JUNE 14, 2011
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JUNE 24, 2011
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