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Sales and Marketing Misalignment Is Costly—But Avoidable

ConversionXL

Sales and marketing misalignment reduces revenue, lowers the quality of customer service, and can even dampen company culture. According to The B2B Lead , sales reps spend about 50% of their time prospecting unproductive deals—while missing 80% of the most qualified leads. Of course, it isn’t just your sales team that suffers.

Sales 90
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Turn Small Business Saturday Traffic Into Future Sales: Five Ways The Right CRM Can Help

YoungUpstarts

The holidays are just around the corner and for many small or midsized businesses (SMBs) that means the potential for big sales. These numbers are astounding—and what would be even better is if you could turn Small Business Saturday traffic into consistent sales all year. by John Oechsle, President and CEO of Swiftpage. Not an island.

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Benefits of Bitcoin

The Startup Magazine

Bitcoin was created by Satoshi Nakamoto and published as an open-source code in January 2009. Bitcoin’s most significant and controversial use case is that it is known for its use on the dark web for illegal activities such as money laundering, drug purchases/sales, murder-for-hire assassins stories, etc. Bitcoin block info].

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. He had teamed up with a former product manager at P&G to deliver seminars on just this subject.

Sales 120
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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities. The board raises a collective eyebrow.

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. They looked at their watches, gave our sales guy a quizzical look and left.