article thumbnail

Top 29 Startup Posts May 2010

SoCal CTO

Continuing my series of posts that I’ve been collecting that live at the intersection of Startups and being a Startup CTO : Startup CTO Top 30 Posts for April 16 Great Startup Posts from March here are the top posts from May 2010. Now, thanks to social media, you don't have to outspend. You could just outspend. Enjoyed this post?

article thumbnail

Catch Them On Thanksgiving, Convert Them Into Customers By Christmas

YoungUpstarts

Catchiness atop of truly informative text, sight- and sound-infused message is a good start; then comes accurately targeted promotional efforts through social channels including Facebook, Pinterest, Twitter and, to a lesser extent, LinkedIn. Actively engaging on social media with customers and users.

Customer 163
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios. You can’t change media consumption patterns easily. Ynon Kreiz is a force of nature in the media and tech sectors. hours of TV / day. hours of TV / day. They read less than 30 minutes.

Video 320
article thumbnail

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.

article thumbnail

This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. Current round: $8mm in Series B from RRE Ventures (Will Porteous)(lead), SoftBank, Hearst Interactive Media, SV Angel (Ron Conway), Founder Collective.Total raised: $11.5mm.

Partner 240
article thumbnail

SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?

Sales 120
article thumbnail

Someone Stole My Startup Idea – Part 2: They Raised Money With My.

Steve Blank

I wonder what would have happened if that guy didn’t steal your slides… Reply Mark Essel , on December 7, 2009 at 6:44 am Said: We’re in midst of finding the best service/market harmony at Victus Media. This is more challengine than it appears, and method of insulation is supporting varied input channels.