article thumbnail

Seven Great Startup CTO Posts so far in May

SoCal CTO

Some good ones already from May: "Authentic" is dead - A Smart Bear: Startups and Marketing for Geeks , May 3, 2010 Phrases that should be retired include - “Putting customers first” You Actually Did This? Steve Blank , May 6, 2010 Great presentations from Xobni and Dropbox on how they have gone about building their business.

article thumbnail

The Superbowl ad test

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 13, 2010 The Superbowl ad test I am a firm believer in the danger of vanity metrics , numbers that give the illusion of progress but often mask the true relationship between cause and effect. Vanity metrics are generally bigger. Vanity metrics. The solution?

article thumbnail

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.