Steve Blank

APRIL 30, 2009

And the final lesson was that we were keeping score on our packaging with the wrong metrics – it wasn’t about awards, it was about sales in the retail channel. We had been outsourcing an important part of our demand creation strategy – packaging – to an outside agency without having the expertise to judge or manage the results.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Lessons Learned

APRIL 7, 2010

Lessons Learned by Eric Ries Wednesday, April 7, 2010 Learning is better than optimization (the local maximum problem) Lean startups don’t optimize. At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. For example, I’m a big believer in split-testing.

San Francisco 154

San Francisco Lean Metrics Design 154

Pascal's View

AUGUST 21, 2011

Because over 70% of daily trading activity is driven by rapid turnover funds, public market valuations at any given point in time are even less indicative of fundamental enterprise value than they ever have been. It is also now evident that these inflated valuations have not proven to be sustainable in the public markets.

Valuation 50

Valuation Social Media Media IPO 50

ConversionXL

JANUARY 26, 2017

Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. The Direct Marketing Association’s (DMA) 2015 National client email report tells , “Email has an average ROI of $38 for each $1 spent.” Image Source. click rate. Image Source.

Retention 48

Retention Email eCommerce Software Review 48

alexpoole.info

AUGUST 14, 2012

André C says: December 5, 2010 at 1:37 pm. Plinko says: December 28, 2010 at 9:16 pm. I found your really interesting piece while looking for evidence underpinning some received wisdom in the world of direct marketing: that charity appeals using a serif font are more successful than the same appeals if they use a sans serif font.

Technical Review 85

Technical Review Software Review Design Web 85

Lightspeed Venture Partners

DECEMBER 3, 2010

The recovering economy has really boosted brand ad budgets in 2010, with online ad spend back to setting records again. The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Finding money and saving money online.

Internet 109

Internet eCommerce Advertising Flash 109