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PR for Startups

Tony Wright dot com

My startup (RescueTime) has enjoyed some pretty ridiculously good PR (online, print, and video). It’s not a surprise that the most common questions that we get from other founders are about PR. Just like fabulous content solves 75% of your SEO problems, fabulous storytelling solves 75% of your PR problems. Preach it!&#.

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Startup Metrics for Pirates (Lean Startup Circle, Jan 2010.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. GeeksOnaPlane East Asia 2010: Startups Are Global. 500 Events GeeksOnaPlane Asia Shanghai, Beijing, Seoul, Singapore, Tokyo May 21 - June 3, 2010 More Startups. Part II! More Jobs.

How We Knew When to Launch Our Startup

Vinicius Vacanti

From a PR perspective, I like to think of the internet as an ocean full of schools of fish. You should not be actively seeking PR.

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Want to Know the Difference Between a CTO and a VP Engineering?

Both Sides of the Table

new features need to be rolled into PR strategies and competitor analyses. - I recently did a post for startups on understanding sales people.

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PR2.0 Doesn’t Work (Founder Conference)

FairSoftware's Blog

Here is my favorite excerpt of the panel on getting PR. I was dying to find out: “does PR 2.0 really work?&#. Ryan Singel, Wired.

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc.

Find a Growth Hacker for Your Startup

Startup Marketing Blog

12 Responses to “Find a Growth Hacker for Your Startup&# Brittany Laughlin Jul 26, 2010 12:36 pm Great article. Brittany Gtrot Co-founder (& growth hacker) [link] @blocks8 Dena Stern Jul 26, 2010 1:14 pm This is so right on. next CEO of WorkingPoint | [link] Sean Jul 26, 2010 1:30 pm I agree. What is a Growth Hacker?

Subscriptions are the New BLACK. (+ why Facebook, Google, & Apple.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. GeeksOnaPlane East Asia 2010: Startups Are Global. Read More] Tracked on Tuesday, February 02, 2010 at 06:44 AM Comments Nice one Dave. The Internet Revolution, Act III. Part II!

The Power of Twitter in Information Discovery

Both Sides of the Table

Twitter never seemed to really take the offense in PR and marketing. It seems the urge to be a naysayer of Twitter is really strong for some.

How to Start a Startup

www.paulgraham.com

Want to start a startup? Get funded by Y Combinator. March 2005 (This essay is derived from a talk at the Harvard ComputerSociety.) You need three things to create a successful startup: to start withgood people, to make something customers actually want, and to spendas little money as possible. A startup that does all three willprobably succeed.

Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts. That’s right. for H.

The Fallacy of Channels: Startups Beware

Both Sides of the Table

Except that most of the these deals end up going in the PR waste bucket. Period. Full Stop for you Brits.) A Channel Love Story. Nevermind.

14 Reasons Why You Need To Start A Startup

OnStartups

Getting press used to require an overpriced PR firm to the tune of $10,000 a month when getting started. over the past few months. for free.

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Strategy is Not a To Do List

Steve Blank

Second, when we found these customers, marketing’s job was to put together the tactical marketing programs (ads, pr, tradeshows, white papers, data sheets) to drive end user demand into our direct sales channel and to educate our channel about how to sell our product. I was unprepared for what they said next. “We’re To Do list. Ambushed.

Twitter Link Roundup #65 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Startup Bullshit Bingo – December 2010 Edition – [link]. Best Free Textures and Patterns of 2010 – [link]. BANNER.

How to hire a programmer to make your ideas happen

sivers.org

2010 Derek Sivers comments Pam Mark Hall (2010-06-19) # Derek, Yes,Yes,Yes! Derek Sivers about me blog books email list contact How to hire a programmer to make your ideas happen 2010-06-19 Do you have an idea for a website, online business, or application, but need a programmer to turn that idea into reality? Call this Version 1.0. built.

People Management: Startup Teams Should Dip but not Skip

Both Sides of the Table

We all like to think of startups as “non hierarchic&# organizations and to some extent that should be true. Attention to detail matters.

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Startups & VCs: Learn How to Design, Market, & Eat Your Own.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. GeeksOnaPlane East Asia 2010: Startups Are Global. Posted by: Denise Brinkmeyer | Saturday, March 06, 2010 at 04:25 PM OK, I'm late to this party but. Part II! Nope, CPM Sucks.

Deconstructing Startup Growth

Startup Marketing Blog

6 Responses to “Deconstructing Startup Growth&# Tweets that mention Deconstructing Startup Growth -- Topsy.com Jun 29, 2010 8:36 am [.]

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The Art of the Customer Development Conversation

Market by Numbers

Reply Edwin Oh says: September 3, 2010 at 11:24 am Brant, Great PRACTICAL post (just like your book)! uservoice, get satisfaction, et. buyer?

Why Do Market Segments Matter?

Market by Numbers

By brantcooper , July 19, 2010 1:23 pm What are Market Segments Really? Most of this is pretty intuitive. But there’s more to it. Please Share!

Stop lying on stage

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, October 4, 2010 Stop lying on stage Entrepreneurs crave information about successful startups, and they should.

Cognitive Biases, Positive Black Swan Events and Startups

Market by Numbers

Services Marketing Help Downloads Contact Log In Cognitive Biases, Positive Black Swan Events and Startups By Patrick Vlaskovits , January 3, 2010 9:12 am Success and Cognitive Bias One thing that often strikes me about conversations regarding start-up success is the pervasiveness of the narrative fallacy and hindsight bias. Obvious, right?

Guide to Evaluating Startup Ideas

Tony Wright dot com

I can’t count the number of startups that aimed squarely at small businesses or “prosumers&# with sub-$100 price point and have no idea on how they’re going to buy a customer (other than word of mouth, SEM/SEO, and PR). A great developer I once worked with was kvetching at lunch one day. His last two jobs had been similar.

5 Infrastructure Tips for Startups

blog.adaptiveblue.com

December 27, 2007 at 9:31 pm 36 Startup Tips: From Software Engineering to PR and More! : AdaptiveBlue Blog Installing is easy! In 99.9% GET IT!

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Getting to Product-Market Fit

Startup Marketing Blog

9 Responses to “Getting to Product-Market Fit&# Giff Jul 13, 2010 5:45 pm Nice to see you posting here Patrick. Sean Murphy Jul 13, 2010 11:23 pm One of the most significant discoveries in medicine in the last decade has been that X-Rays are not a harmless diagnostic, and in fact incur a small increase in the risk of cancer.

Why diversity matters (the meritocracy business)

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, February 22, 2010 Why diversity matters (the meritocracy business) Diversity is the canary in the coal mine for meritocracy. Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. April 23, 2010 in San Francisco. for H.

@altgate » Blog Archive » Outsourcing For Startups

Altgate

PR/Marketing. For startups, PR firms are a waste of money. Basically our advice is to outsource everything. So it can be done. Banking.

Optimization Mistakes that Kill Startups

Startup Marketing Blog

16 Responses to “Optimization Mistakes that Kill Startups&# Paras Chopra Mar 2, 2010 3:46 am Fantastic post, Sean. Nazila Alasti Mar 2, 2010 7:29 am Hey Sean…Good post. Sean Mar 2, 2010 8:33 am Hey Nazila, Great point. William Pietri Mar 2, 2010 4:06 pm Excellent post. Seph Mar 2, 2010 6:44 pm Great post.

The Lean VC: a Silicon Valley story about Innovation, Incubation.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY.

You've Seen This Shit B4. Move Along. - Master of 500 Hats

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY.

Marketing, Metrics, & Meaning (4 Pirates, in LA @ BlueGlass.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY.

36 places where you can submit your startup for some coverage

blog.traindom.com

We didn’t have a PR company or a bunch of contacts, hence we needed to start from scratch. Killer Startups 2. Springwise 3. CrunchBase 4.

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How to Build a Startup Team

techcocktail.com

1 comment… read it below or add one } John Guidos August 27, 2010 at 7:55 pm I want to be your legal counsel. Where do I sign up?

In a Strong Wind Even Turkeys Can Fly

Both Sides of the Table

And coming to the end of 2010 I feel a sense of reminiscence of some of the trends from a decade ago. He always was. Ameet was right.

Key Elements of a Massively Scalable Startup

Startup Marketing Blog

If you have relatively limited revenue per user, you’ll need to pursue tactics with a very low marginal cost such as PR, SEO or viral marketing. 11 Responses to “Key Elements of a Massively Scalable Startup&# Dan Martell May 17, 2010 7:15 am Great high-level post – agree on all points. Posted in Uncategorized. Great stuff.

How to Avoid PR Rip-Offs

Rembrandt Communications

“I just paid a small fortune to a big, PR agency and have nothing to show for it!” “We Business Copywriting Increase Sales Marketing PR SEO SEO Copywriting Web Copywriting free publicity public relations Small Business Public RelationsWe hired a freelance copywriter, and he took our money and ran.” “I Isn’t that how it works?”

Pick the Perfect Name for Your Startup

mashable.com

I'm working with a PR/Communications gurus who is trying to focus me on a name, that when you hear it, it tells people what it is you are doing. Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! How Do I Start? Ask yourself: 2. Does It Mean Something?

How Thick is Your PR Skin?

Rembrandt Communications

Business Copywriting Increase Sales Motivation PR Reaching GoalsOnce you start pitching the media, you may find yourself sucked into the fast world of deadlines and being connected to your “Blackberry leash” almost 24/7. And even though you are working like a dog, you still may have to deal with… “Why are we not seeing more sales?” “Why

Avoid PR and SEO Rip-Offs

Rembrandt Communications

Business Copywriting Increase Sales Marketing PR Reaching Goals SEO sales SEO Copywriting Small Business Public RelationsIt’s time for holiday fun, sales… and scams. “I I got ripped off! Can you help?” I’ve heard this so many times… good business people spending a lot of money on big companies or agencies and seeing little results.