PR for Startups

Tony Wright dot com

My startup (RescueTime) has enjoyed some pretty ridiculously good PR (online, print, and video). It’s not a surprise that the most common questions that we get from other founders are about PR. Just like fabulous content solves 75% of your SEO problems, fabulous storytelling solves 75% of your PR problems. I think there’s a lot of built-in contempt for PR and marketing among entrepreneurs (especially hacker-flavored entrepreneurs).

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Startup Metrics for Pirates (Lean Startup Circle, Jan 2010.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. GeeksOnaPlane East Asia 2010: Startups Are Global. Posted by Dave on Monday, January 25, 2010 at 06:22 PM in Geeks, Tech, Startups , Metrics & Measurement , Venture Capital & Startup Finance | Permalink Technorati Tags : aarrr , lean startup , pirates , startup metrics Digg This | Save to del.icio.us

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How We Knew When to Launch Our Startup

Vinicius Vacanti

From a PR perspective, I like to think of the internet as an ocean full of schools of fish. You should not be actively seeking PR. Stage 2 and Stage 3: Ready For PR “Launch&#. We made a PR push and got TechCrunch , Wired and a few other companies to cover our launch.

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Want to Know the Difference Between a CTO and a VP Engineering?

Both Sides of the Table

new features need to be rolled into PR strategies and competitor analyses. - I recently did a post for startups on understanding sales people. A few people have asked me to try and define the perfect startup organization chart. I don’t believe that one exists.

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PR2.0 Doesn’t Work (Founder Conference)

FairSoftware's Blog

Here is my favorite excerpt of the panel on getting PR. I was dying to find out: “does PR 2.0 Tags: Uncategorized advice entrepreneurship Founder Conference PR startup traffic

Startups: Don't Hire a PR Agency

Market by Numbers

Services Marketing Help Downloads Contact Log In Startups: Don’t Hire a PR Agency By brantcooper , May 12, 2010 6:46 pm I hope my PR friends won’t hate me after this post, but the point needs to be repeated: Startups should not hire PR agencies.

Find a Growth Hacker for Your Startup

Startup Marketing Blog

12 Responses to “Find a Growth Hacker for Your Startup&# Brittany Laughlin Jul 26, 2010 12:36 pm Great article. Brittany Gtrot Co-founder (& growth hacker) [link] @blocks8 Dena Stern Jul 26, 2010 1:14 pm This is so right on. next CEO of WorkingPoint | [link] Sean Jul 26, 2010 1:30 pm I agree. Denis Matafonov Jul 27, 2010 1:30 pm Great article. Marsh Sutherland Jul 27, 2010 2:41 pm Where does one go to find a growth hacker to be a co-founding CMO?

The Power of Twitter in Information Discovery

Both Sides of the Table

Twitter never seemed to really take the offense in PR and marketing. It surprises me how many really smart people I meet still doubt the power of Twitter. It seems the urge to be a naysayer of Twitter is really strong for some.

Subscriptions are the New BLACK. (+ why Facebook, Google, & Apple.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. GeeksOnaPlane East Asia 2010: Startups Are Global. Simply Hired Social Networking & Social Media Venture Capital & Startup Finance « Startup Metrics for Pirates (Lean Startup Circle, Jan 2010) | Main | With Apologies to Kathy Sierra & Paul Graham: Make Something Users Care About.

How to Start a Startup

www.paulgraham.com

What it means specifically depends on the job: a salesperson whojust wont take no for an answer; a hacker who will stay up till 4:00 AM rather than go to bed leaving code with a bug in it; a PR person who will cold-call New York Times reporters on their cellphones; a graphic designer who feels physical pain when something is two millimeters out of place. Want to start a startup? Get funded by Y Combinator. March 2005 (This essay is derived from a talk at the Harvard ComputerSociety.)

Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, April 7, 2010 Learning is better than optimization (the local maximum problem) Lean startups don’t optimize. What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts.

The Fallacy of Channels: Startups Beware

Both Sides of the Table

Except that most of the these deals end up going in the PR waste bucket. This is part of my ongoing series on startup advice but also filed under my sales & marketing posts. No advice I give will ever apply to 100% of companies, 100% of startups or even 100% of tech startups.

14 Reasons Why You Need To Start A Startup

OnStartups

Getting press used to require an overpriced PR firm to the tune of $10,000 a month when getting started. This post has been ruminating with me for a while. It's not a sudden "a-ha" moment that made it form, but a collective group of "a-has!" over the past few months.

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Twitter Link Roundup #65 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Startup Bullshit Bingo – December 2010 Edition – [link]. Best Free Textures and Patterns of 2010 – [link]. Design of the Decade 2010 – [link]. The Best Illustrations of 2010 – [link]. 33 Creative Movie Posters of 2010 – [link].

Strategy is Not a To Do List

Steve Blank

Second, when we found these customers, marketing’s job was to put together the tactical marketing programs (ads, pr, tradeshows, white papers, data sheets) to drive end user demand into our direct sales channel and to educate our channel about how to sell our product. I had breakfast with two of my ex-students from Singapore who were building a really interesting startup.

How to hire a programmer to make your ideas happen

sivers.org

2010 Derek Sivers comments Pam Mark Hall (2010-06-19) # Derek, Yes,Yes,Yes! Derek Sivers about me blog books email list contact How to hire a programmer to make your ideas happen 2010-06-19 Do you have an idea for a website, online business, or application, but need a programmer to turn that idea into reality? Many of my friends have been in the same position, so heres my best advice , below.

People Management: Startup Teams Should Dip but not Skip

Both Sides of the Table

As a CEO you never stop needing to go on sales calls (or to work the phones in telesales or customer support) and ceasing to do this as your company grows because you’re focusing on investors, recruiting, PR or whatever is a mistake.

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Startups & VCs: Learn How to Design, Market, & Eat Your Own.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. GeeksOnaPlane East Asia 2010: Startups Are Global. J-Geek Dinner Shibuya Off the Hook :) | Main | Startup Metrics for Pirates (Lean Startup Circle, Jan 2010) » Sunday, January 10, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own Consumer Internet Dogfood Haven't really gotten on a rant in awhile.

Deconstructing Startup Growth

Startup Marketing Blog

6 Responses to “Deconstructing Startup Growth&# Tweets that mention Deconstructing Startup Growth -- Topsy.com Jun 29, 2010 8:36 am [.] Joseph Sunga Jun 30, 2010 8:56 am Was this the same case with 20×200, which is a marketplace for affordable quality art?

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The Art of the Customer Development Conversation

Market by Numbers

Reply Tweets that mention The Art of the Customer Development Conversation | Market By Numbers | Marketing Help -- Topsy.com says: September 2, 2010 at 11:54 am [.] Reply Edwin Oh says: September 3, 2010 at 11:24 am Brant, Great PRACTICAL post (just like your book)!

Why Do Market Segments Matter?

Market by Numbers

By brantcooper , July 19, 2010 1:23 pm What are Market Segments Really? Tweets that mention Why Do Market Segments Matter? -- Topsy.com says: July 19, 2010 at 2:21 pm [.] Reply Michael Scepaniak says: August 4, 2010 at 2:36 pm Great write-up Brant.

Stop lying on stage

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, October 4, 2010 Stop lying on stage Entrepreneurs crave information about successful startups, and they should. The higher the vanity ratio, the more effective the PR. It helps companies with PR. It helps companies with PR.

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Cognitive Biases, Positive Black Swan Events and Startups

Market by Numbers

Services Marketing Help Downloads Contact Log In Cognitive Biases, Positive Black Swan Events and Startups By Patrick Vlaskovits , January 3, 2010 9:12 am Success and Cognitive Bias One thing that often strikes me about conversations regarding start-up success is the pervasiveness of the narrative fallacy and hindsight bias. In the meantime, I hope you have prosperous 2010 and hope you are exposed to a positive Black Swan Event sometime soon!

Guide to Evaluating Startup Ideas

Tony Wright dot com

I can’t count the number of startups that aimed squarely at small businesses or “prosumers&# with sub-$100 price point and have no idea on how they’re going to buy a customer (other than word of mouth, SEM/SEO, and PR). Oftentimes, clever PR people can create a story out of something that has nothing to do with the product (see: 37Signals & Zappos), but it certainly helps a lot if your product is funny , controversial , unusually useful , or inherently exhibitionist.

5 Infrastructure Tips for Startups

blog.adaptiveblue.com

Dala December 19, 2007 at 10:17 am BigBlueHat » Blog Archive » Review: 5 Infrastructure Tips for Startups December 27, 2007 at 2:41 pm 36 Startup Tips: From Software Engineering to PR… « The Startup Guy. AdaptiveBlue Blog Installing is easy!

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Getting to Product-Market Fit

Startup Marketing Blog

9 Responses to “Getting to Product-Market Fit&# Giff Jul 13, 2010 5:45 pm Nice to see you posting here Patrick. Sean Murphy Jul 13, 2010 11:23 pm One of the most significant discoveries in medicine in the last decade has been that X-Rays are not a harmless diagnostic, and in fact incur a small increase in the risk of cancer. Lisa Thorell Jul 14, 2010 12:50 pm Very thought-provoking read. Patrick Vlaskovits Jul 14, 2010 2:37 pm @Lisa Thanks for your comment.

Optimization Mistakes that Kill Startups

Startup Marketing Blog

16 Responses to “Optimization Mistakes that Kill Startups&# Paras Chopra Mar 2, 2010 3:46 am Fantastic post, Sean. Nazila Alasti Mar 2, 2010 7:29 am Hey Sean…Good post. Sean Mar 2, 2010 8:33 am Hey Nazila, Great point. Radio Advertising Advice – Keep it Simple — Radio Advertising Tips | Advertising Marketing Wisdom Mar 2, 2010 2:12 pm [.] William Pietri Mar 2, 2010 4:06 pm Excellent post. Seph Mar 2, 2010 6:44 pm Great post.

Why diversity matters (the meritocracy business)

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, February 22, 2010 Why diversity matters (the meritocracy business) Diversity is the canary in the coal mine for meritocracy. Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. April 23, 2010 in San Francisco.

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@altgate » Blog Archive » Outsourcing For Startups

Altgate

PR/Marketing. For startups, PR firms are a waste of money. The best early PR is a product that people actually love plus a genuine story to tell from the founder.

You've Seen This Shit B4. Move Along. - Master of 500 Hats

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. GeeksOnaPlane East Asia 2010: Startups Are Global. Startup Metrics 4 Pirates (July 2010) View more presentations from Dave McClure.

The Lean VC: a Silicon Valley story about Innovation, Incubation.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. GeeksOnaPlane East Asia 2010: Startups Are Global.

Marketing, Metrics, & Meaning (4 Pirates, in LA @ BlueGlass.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. GeeksOnaPlane East Asia 2010: Startups Are Global.

36 places where you can submit your startup for some coverage

blog.traindom.com

Traindom Traindom Customer Login Sign Up Affiliates Support Information Marketing Conversations 36 places where you can submit your startup for some coverage October 4th, 2010 § 45 Photo used under Creative Commons from theparadigmshifter So you have a new startup company and want some coverage.

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How to Build a Startup Team

techcocktail.com

Make sure someone is thinking about overarching plans around PR, marketing and sales and spends time crafting the right messages, understanding audiences and figuring out distribution channels.

In a Strong Wind Even Turkeys Can Fly

Both Sides of the Table

And coming to the end of 2010 I feel a sense of reminiscence of some of the trends from a decade ago. Avoid the latest fads, trends or PR announcements. One of the wisest people I worked with in my career was Ameet Shah.

Pick the Perfect Name for Your Startup

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Sony Retires the Cassette Walkman After 30 Years May 28, 2010 Frances McInnis View Comments HOW TO: Pick the Perfect Name for Your Startup email share email share Do you like this story?

Key Elements of a Massively Scalable Startup

Startup Marketing Blog

If you have relatively limited revenue per user, you’ll need to pursue tactics with a very low marginal cost such as PR, SEO or viral marketing. 11 Responses to “Key Elements of a Massively Scalable Startup&# Dan Martell May 17, 2010 7:15 am Great high-level post – agree on all points. He sums it up nicely here: Learning is better than optimization (the local maximum problem) [link] my2cents Ralph Marx May 17, 2010 8:55 am This is a fabulous post.

Business Development for Early Stage Startups

This is going to be BIG.

There’s no reason why any company shouldn’t have 50 potential business development partners in their pipeline, maybe 100, and be actively working the phones, inboxes, and pounding the pavement to get the deals you need to get—be it for distribution, revenue, PR, or just to outflank a competitor. If you’re a non-technical founder, while your team is building and refining your product, you’ve got to figure out what to do with your time.

The 3 Keys to Success with Freemium

Startup Marketing Blog

13 Responses to “The 3 Keys to Success with Freemium&# Alexander Jarvis Sep 24, 2010 2:06 pm As an aside, given you mentioned some of the companies you have worked on, my immediate thought was wow, those are all sites that I associate with having very polished products; just a thought. Matthew Bellows Sep 25, 2010 4:30 am Succinct and helpful post. Alfonso Aguilar Sep 25, 2010 6:35 am The freemium model works if we can accurately measure between free and paid.

Transcript of Sonic Branding and the New Rules of Marketing and PR

Duct Tape Marketing

Transcript of Sonic Branding and the New Rules of Marketing and PR written by John Jantsch read more at Duct Tape Marketing. He is an online marketing strategist, author of a whole bunch of books, including the sixth edition of The New Rules of Marketing and PR.