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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. I can see the correlation, but the conclusion implies a causality that may or may not be there ("the product sales exceeded all internal projections!"). 2: Facebook and Direct Response/Traditional Advertising.

Metrics 165
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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

But even more exciting is when I see inflection points of adoption — which is why 2011 was a particularly exhilirating year for me. What We Saw in 2011…. The list of applications to engage, empower and organize citizens continues to grow, and will be one of the most defining legacies of 2011.

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The Difference Between Apple & Facebook ? AGILEVC

Agile VC

In 2011 Facebook paid out $1.4 Facebook generated a little less than $600M in direct revenue from its “platform” in 2011 and we can infer Apple generated something like $800M – $1B (see note 1). Apple generated nearly $130B in revenue in 2011. June 5, 2012.

Java 170
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Creative Ways To Improve Your Customer’s Online Experience

YoungUpstarts

It has long been known that keeping a customer is much cheaper than acquiring a new one, as those customers tend to be far more receptive to sales and promotions after they have made an initial purchase with you. It can also be a great advertising tool and a means for tracking customer loyalty.

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Twitter Link Roundup #115 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

The image above is taken in Takotna, Alaska during the Iditarod Trail Sled Dog Race on March 9, 2011. More phenomenal photos from 2011 are in the Other section below. Radio Still Good Advertising Option for Small Business – [link]. The State of Social Marketing 2011 – 2012 – [link]. – [link].

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[Review] YOUtility

YoungUpstarts

To achieve Youtility, one should consider three different facets: 1) Self-Serve Information - Customers prefer to help themselves to information prior to purchase rather than talk to a sales person. In fact, shoppers in 2011 need 10.4 pieces of information before making a purchase – a doubling of the 5.3 Insourcing Youtility.

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Business 2011 - Optimism, But Heed the Lessons

Startup Professionals Musings

Even though it has been a long haul, it’s nice to see some optimism surfacing in 2011. A majority of small business leaders intend to be more aggressive in 2011 by implementing a range of actions to advance their businesses. Respondents cited a greater focus on operating efficiencies as the number one step to achieving growth in 2011.

SBA 224