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Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

The same messaging rules that apply to classic public relations and branding apply to social media. Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Find the right people to staff your campaign and curate its content and evolution. Producing weak, unfocused, or unhelpful content.

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Social Media is a Boon to Startups Who Do It Right

Gust

The same messaging rules that apply to classic public relations and branding apply to social media. Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Find the right people to staff your campaign and curate its content and evolution. Producing weak, unfocused, or unhelpful content.

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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

One early researcher was Edward Bernays—Sigmund Freud’s nephew—who coined the term “public relations.”. His “Torches of Freedom” campaign in the 1920s promoted smoking among women as a symbol of liberation, opening a new market to cigarette companies. Neuromarketing just may be a whole lot better at doing it. Conclusion.

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Twitter Link Roundup #112 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Five campaigns changing the game of mobile advertising – [link]. Public relations: Social media too big for businesses to ignore – [link]. 38 Brilliant Logo Designs Of 2011 For Your Inspiration – [link]. Build a trusted relationship with customers before trying to sell – [link].

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The Most Rewarding Marketing Mistake I Ever Made

YoungUpstarts

By Marsha Friedman, CEO of EMSI Public Relations and author of “ Celebritize Yourself ”. Years ago, my public relations company connected with a large publishing house that served many prestigious authors. Here are a few: One great publicity hit is a really bad reason to stop marketing. There’s a story, of course!

Marketing 171
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28 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

In 2011, I began learning about hair restoration and started North Atlanta Hair Restoration in 2012. I originally provided pro-bono public relations services to artists and non-profits due to my love for the community and the arts. One day you’re analyzing marketing campaigns, the next your building new products.

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Crowdsourcing: a 7+7 Primer (Pt. 1)

crowdSPRING Blog

If you are going the build-it-yourself approach careful use of social media tools, public relations, and other word-of-mouth tactics can help you to attract the right workers to participate. Related posts: The State of the Crowdsourcing Union, 2011. Photo: Clive Power.