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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

This is a customer development problem. By the end of this article, you should have a better understanding of how to develop new products or tweak your existing offerings by working with existing or prospective customers to incorporate their feedback to create viable solutions to their problems, and clearly communicate their value.

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Teaching Entrepreneurship in “Chilecon Valley”

Steve Blank

Here’s the course announcement from Professor Vergara (in English): Customer Development Course in Chile – Lean Launchpad. The objective of this course is that groups of students finish with a completed software product that has real customers and an identified market. The syllabus for the Stanford course can be seen here.

Chile 235
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Hear how the Lean Startup began — and helped one company find success: Episode 2 on Sirius XM Channel 111: Eric Ries and Jon Sebastiani

Steve Blank

Eric was the very first practitioner of my Customer Development methodology which became the core of the the Lean methodology. Jon Sebastiani , founder and CEO of KRAVE Jerky , a company that got its start in my class at Berkeley back in 2011 and was recently acquired by Hershey. Taking My Class. Origins of the Lean Startup.

Lean 120
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Hacking for Defense @ Stanford 2021 Lessons Learned Presentations

Steve Blank

This was followed by an 8-minute slide presentation describing their customer discovery journey over the 10 weeks. While all the teams used the Mission Model Canvas , (videos here ), Customer Development and Agile Engineering to build Minimal Viable Products, each of their journeys was unique. It Started With An Idea.

Lean 385
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Philadelphia University Commencement Speech – May 15th 2011

Steve Blank

Now…a decade later… that course called Customer Development … is the basis of an entirely new way to start companies. And to their credit…Berkeley’s Business School and then Stanford’s Engineering School let me write and teach a new course based on my ideas.

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Hacking for Defense @ Stanford 2020 Lesson Learned Presentations

Steve Blank

This was followed by an 8-minute slide presentation describing their customer discovery journey over the 10-weeks. All the teams used the Mission Model Canvas , (videos here ) Customer Development and Agile Engineering to build Minimal Viable Products, but all of their journeys were unique. It Started with an Idea.

Oakland 301
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Creative Ways To Improve Your Customer’s Online Experience

YoungUpstarts

Among many other strategies employed by e-retailers, improving the customer experience seems to carry a significant weight in increasing revenues.