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Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR

YoungUpstarts

Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3% billion and generated $4.1

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The Growing Importance Of Mobile Advertising

YoungUpstarts

As consumers increasingly turn to their mobile devices for a wide array of information and entertainment, advertising agencies and brands across the nation are beginning to focus more intently on the integration of mobile advertising strategies. Mobile advertising allows brands to reach consumers wherever they are, at any given time.

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We crowdfunded $1.7 million for a new online news publication. This is our story so far.

The Next Web

million with a crowdfunding campaign. When the crowd-funding campaign ended two weeks later, nearly 19,000 Dutchmen and women had invested a minimum of $80 each. His superiors weren’t all happy with this atypical approach to news and asked him to leave in September 2012. We launched on September 30, after raising a total of $1.7

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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

His “Torches of Freedom” campaign in the 1920s promoted smoking among women as a symbol of liberation, opening a new market to cigarette companies. Neuromarketing maps neural activity to consumer behavior to help marketers craft more valuable, science-based campaigns. Advertisers could take advantage of their lack of self-control.

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Giving Tuesday: Five Ways to Engage Your Board

Board Effect

Giving Tuesday was created when the 92 nd Street Y and the United Nations Foundation came together in October 2012 to get the “giving season” off to a good start. If Giving Tuesday is a new concept for your organization, how can you get your board excited about starting a Giving Tuesday campaign this year?

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IGNITE! pitch event at Microsoft – September 4

David Teten

Simple, Actionable, Data-Driven Insight for Improving Digital Advertising. Pricing Engine provides a simple, unified place for SMBs to manage their digital advertising. Smaller advertisers can buy ads, benchmark themselves against their peers, improve and expand their campaigns – all in one place. Pricing Engine Inc.

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6 Social Media Mistakes That Are Killing Your Marketing Campaign

YoungUpstarts

During the 2012 Superbowl, the famed car company used Twitter to advertise its new Camry Effect. Consulting the Twitter Help Center before embarking on a Twitter campaign will help you avoid this type of mistake. Just ask Mitt Romney, the 2012 U.S. Inflicting Spam on Others. Misspellings are bad news, too.