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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

Beardbrand currently has two different YouTube channels, one with 1.6 We launched the larger channel back in 2012 and the smaller channel in 2019. These channels combined are generating hundreds of thousands of views a day, none of which we pay for. The opportunities with an education-based channel are enormous.

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How to Use Social Media To Drive Sales

ConversionXL

According to a report by Nielsen on social media Americans spend three times more time on social media than reading their e-mail. Thanks to data from AddShopper’s network of over 7000 retailers we can take a closer look at what role social media played in the record breaking results. So don’t use social media to sell per-se.

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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios. You can’t change media consumption patterns easily. Ynon Kreiz is a force of nature in the media and tech sectors. Ynon & I first discussed Maker in early 2012. hours of TV / day.

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5 Social Media Trends To Watch In 2019

YoungUpstarts

by Rachel Strella, founder of Strella Social Media. Hopefully somewhere near the top of their priorities list is finding ways to leverage their social media channels more effectively. Gone are the days when companies can treat social media as an afterthought or a supplemental marketing channel.

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Gust Blog - Thoughts on startups by investors that fund them

Gust

And in January I saw that digital music overtook physical media for the first time in 2011, something I expected since 1998. June 19th, 2012. June 17th, 2012. June 13th, 2012. June 10th, 2012. Last weekend I caught Mashable announcing that Ebook Sales Surpass Hardcover in the U.S. Invested Interests. Power Pitches.

Startup 180
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Eight Tips to Help Small Businesses Get Serious About Reaching Connected Consumers

YoungUpstarts

To drive home the point, Nielsen’s 2012 social media report reveals that: • Forty-seven percent of social media users engage in social care (i.e., At least once a month, 65 percent of social media users use social media to learn more about brands, products, and/or services. and stay consistent.

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‘The Tyranny of the OR’ For Social Media Marketing

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.