How to Use Frugal Innovation to Grow Your Startup
ReadWriteStart
NOVEMBER 12, 2022
The term “frugal innovation” was coined by Navi Radjou and Jaideep Prabhu in their 2012 book Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth. As a startup, you probably don’t have much money to spend on marketing or product development. History of frugal innovation.
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