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Identifying Pain in the First Step in a Sales Process – Here’s How

Both Sides of the Table

In my first enterprise software company we developed a methodology for sales that we called PUCCKA. Having a methodology instead of just going on random sales visits helped force a bit of rigor and honesty amongst team members about how well or not we thought we were doing. The best sales meetings are discussions. Click here.

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3 Major Product Fails, And How To Avoid Their Mistakes

YoungUpstarts

Green ketchup, bottled water for pets, airport security “action figures”, yogurt shampoo – there have been some pretty epic product failures over the years. However the reality is that a significant majority of products don’t succeed. An estimated 75 to 95 percent of new products fail in the marketplace. Google Chromebook.

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7 Customer Service Trends To Watch And Leverage In 2012

YoungUpstarts

In 2012, smart, forward-looking companies will be viewing customer service in new ways. Here are 7 Customer Service Trends to watch and leverage in 2012: 1. Social networks play an increasingly more important role in the product review process. customers will continue to be more and more vocal about service and products.

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Turn Small Business Saturday Traffic Into Future Sales: Five Ways The Right CRM Can Help

YoungUpstarts

The holidays are just around the corner and for many small or midsized businesses (SMBs) that means the potential for big sales. These numbers are astounding—and what would be even better is if you could turn Small Business Saturday traffic into consistent sales all year. by John Oechsle, President and CEO of Swiftpage. Not an island.

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Where to focus in 2012

Up and Running

The common tone going into 2012 is cautious optimism. Instead, focus in 2012 on your high payoff activities and leverage the abundance of low cost, no cost marketing tools available to you. Use them for testimonials, to explain a concept on your site, for product tutorials, or even to share great content on your area of expertise.

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How to Use Social Media To Drive Sales

ConversionXL

eCommerce sales during the last Black Friday topped $1 billion for the first time in history. On average, during Black Friday 2012, social traffic converted 77% higher than normal. For Facebook average order value was $74 with 76% of total social sales and 69% of total clicks. Black Friday data. Numbers in perspective.

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There Are Only 3 Ways to Increase Online Sales (Are You Optimizing For All of Them?)

ConversionXL

There are three ways to grow sales – online and offline both. So what are these 3 ways to increase online sales? It’s the most expensive part of increasing sales. Since this is what I mostly write about on this blog , I’ll move on to the next 2 ways to increase online sales. #2: Only three.

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