The State Of E-Commerce Checkout Design 2012

UX Study The State Of E-Commerce Checkout Design 2012. September 4th, 2012. All the top 100 e-commerce websites plotted with checkout usability score moving up the y-axis and online sales moving out the x-axis (logarithmic scale). September 4th, 2012 7:05 am. - select -.

How Perfect Pricing got me 1500 Sales in 2 Days

A Smart Bear: Startups and Marketing for Geeks

I’ve always been fascinated by the power of pricing, as demonstrated by stories like the jeweler who doubled her sales by trippling her prices. translated into amazing sales: in the first 48 hours, I sold the book 1,476 times, for a total of $6,663 in revenue.

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Trending Sources

Perfect Pricing Part Deux — More money from fewer sales

A Smart Bear: Startups and Marketing for Geeks

This is a guest post by Jarrod Drysdale — a web designer and bootstrapper who recently broke five figure sales for his ebook that teaches bootstrappers do-it-yourself design principles and strategies. In the same amount of time, I earned $8,753 for 242 sales.

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Gust Blog - Thoughts on startups by investors that fund them


Last weekend I caught Mashable announcing that Ebook Sales Surpass Hardcover in the U.S. June 19th, 2012. June 17th, 2012. June 13th, 2012. June 10th, 2012. June 5th, 2012. June 4th, 2012. May 29th, 2012.

Highlights On The Business of Software (2012)


Early in 2012, when the conference dates were announced, I jumped at the opportunity and registered right away, even before the speakers had been announced. With what I had seen over the past two years, I had full confidence that the 2012 lineup would be top notch.

Brand Winners and Losers of 2012

Inc Startups

Worst: Windows 8 In the autumn of 2012, Microsoft launched a complicated operating system product strategy that attempted to maintain both backward compatibility to previous products (Window 8 and a new future in a new product category (Windows RT).

4 Great Motivational Videos for 2012

Inc Startups

In my role as the "mouthpiece" of the sales profession, I end up talking with a lot of successful salespeople. With that in mind, here are four videos that, in my view, teach crucial lessons about motivation in a sales context. Need a little boost to get the year off to a strong start?

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The Future of Sales Technology

Inc Startups

Therefore, if you want to know how the general business public will be using computers in the future, you'd best understand the trends that are already taking place within forward-looking sales teams. Sales management will become more data-driven.

8 Essential Sales Skills

Inc Startups

If you haven't mastered these simple sales skills, you won't be able to sell at the highest level. Over the past 10 years, I've had in-depth conversations with more than 75 sales gurus, as well as hundreds of sales professionals and managers.

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The Hitchhiker’s Guide to the Boston Tech Community – August 2012

Rob Go

Just hired Yahoo’s VP Media Sales. Another year, another guide. Summer is always the time when large numbers of new participants in the tech ecosystem arrive and start to get their bearings.

How to Increase Sales Online – The Checklist


What if there was a method – a process – that you could apply to (pretty much) any website to increase sales? So the way to use it is you take your website, compare it to any item on the list, make improvements, and your online sales will increase.

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Nail Your Sales Pitch By Catering To Personality


By Merrick Rosenberg, CEO of Take Flight Learning and author of “ The Chameleon: Life-Changing Wisdom for Anyone Who has a Personality or Knows Someone Who Does “ You finally have the “perfect” sales pitch. There is no perfect sales pitch.

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How We Fooled Ourselves into Delaying Our Startup’s Launch

Vinicius Vacanti

Our current idea, Yipit, would find all the deals happening in your city (sample sales, happy hours, retail discounts) and would send you an email with the best 7 based on your interests and your locations.

15 Perfect Sales Conversation Starters

Inc Startups

If you don't get answers to A and B early in the sales cycle, you run the risk of spending your valuable time developing an opportunity that's actually a dead end. If so, sign up for the free Sales Source newsletter

How to do (and what to expect from) early stage customer development & sales

The Startup Toolkit

Everything I know from 4 years of intensive customer development & sales, boiled down into an 18 minutes talk I gave at HackFwd in Berlin. HD video is here , normal is embedded below. I’m pretty happy with this one and think you won’t have heard the content elsewhere.

Save the Date: December 3, 2012

Startup Lessons Learned

We’ve got a date and venue for The Lean Startup Conference : December 3 - 4, 2012 at the InterContinental San Francisco. We’ll open registration in a couple of weeks and if you ’d like to be the first to know when tickets go on sale--along with a shot at the lowest ticket price--we encourage you to sign up here for our short, friendly emails. This post was co-written by Eric Ries and Sarah Milstein , co-hosts of The Lean Startup Conference this fall. Big news!

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Sales Jobs Go Wanting

Mark Birch

Sales jobs have traditionally been challenging to fill. A lot of folks, particularly the latest batch to enter the workforce – the Millennials, have a more negative perception of the sales career path, as this quote from the Wall Street Journal highlights: Some companies are having a hard time selling people on a career in sales. Sales careers jobs sales sales training training

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7 Most Powerful Sales Tools

Inc Startups

It's not about the worksheets: These tools are what really create success sales. The world is inundated with sales tools: worksheets, playbooks, sales scripts, software, brochures, and so forth. Here are seven sales "tools" you need to develop: 1.

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Tell Stories & You'll Boost Sales

Inc Startups

Storytelling appeals to how the brain processes information. Here's five ways to make that work for your business. When you're selling your product, do you simply go into the nuts-and-bolts of how it works, or do you tell a story?

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2 Little Words to Close More Sales

Inc Startups

If you knew two little words that could improve your sales, you’d use them, wouldn’t you? They illustrate a simple technique--sales tie-downs--that can help you improve your sales process. You don’t need a big close, as many sales reps believe.

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10 Dumb Sales Tactics to Avoid

Inc Startups

Leaving the 'Next Step' to the Customer I've read dozens of so-called sales letters and sales emails that end with a suggestion that the customer should call or contact the seller "if you're interested" or "in order to learn more." These big mistakes seem to be shockingly common.

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Some Thoughts about Selling at Startups

Both Sides of the Table

Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions. My list of excuses includes: product, pricing, competition and lack of sales support.

10 Course Corrections Every Startup Should Memorize


In sales terminology, the mechanism by which a company delivers it product to customers is called the sales channel or distribution channel. Eric Ries image via Fast Company.

Overcome 3 Common Sales Objections

Inc Startups

These three classic sales scripts will help you to handle most sales objections. Here's some really basic sales techniques, right from the mouth of one of the world's true greats in sales training, the inimitable Tom Hopkins.

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Play Offense When Predicting Revenue

Feld Thoughts

I thought it was a powerful summary of part of our discussion, specifically around the sales pipeline for Q4 and overall sales execution. I’ve been in something like 91,293 pipeline reviews in my life and it continues to baffle me that experienced sales execs manage to snow the CEO and the board with “probability weighted sales pipeline.” ” I hung in there in this case and continued to make my point about playing offense on sales forecasting.

Boost Sales Using Social Influence

Inc Startups

However exciting the potential, marketers and investors still need to understand the relationship between social influence and online sales. It also included the real impact on sales. The Normals showed zero social influence on buying decisions, resulting in a zero impact on sales.

At times not losing is as important as winning

Steve Blank

Joe Dinucci, our VP of Sales, was hot on the trail of our next big order. After seeing the demo, the CFO walked Joe over to the office of Autodesk’s VP of sales, and said to her, “I think this product might solve your sales reporting problem.”.

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8 Easy Ways to Increase Sales

Inc Startups

Every company wants to increase sales. Here are eight easy (and relatively painless) ways to increase sales: 1. Contacting more potential customers usually doesn't create proportionately more sales, because you spend time with people who aren't likely to buy.

6 Writing Tips for Sales Messages

Inc Startups

A crisp, well-written sales message will help you win more customers. There is simply no sales tool that's more important than your sales messages--the one- or two-sentence explanation of why prospective customers should consider buying from you.

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Sales Success: 6 Simple Rules

Inc Startups

These rules may sound basic, but even seasoned sales pros sometimes need a refresher. A number of the many emails I receive each week are requesting basic "how to sell" information, especially for business-to-business sales. If so, sign up for the free Sales Source newsletter

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The Lean LaunchPad Online

Steve Blank

And the organization to implement all this was not through traditional sales, marketing and business development groups on day one. You may have read my previous posts about the Lean LaunchPad class taught at Stanford , Berkeley, Columbia , Caltech and for the National Science Foundation.

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Biggest Tech Trends of 2012

Inc Startups

Pinterest became a major traffic generator in 2012. For many businesses, a shift happened from "I have a Pinterest board" to now "most of my sales come from Pinterest." But in 2012, touch became a business reality.

Why Sales Hates Marketing: 9 Reasons

Inc Startups

Here's why your marketing team and your sales team can't get along. Hint: The sales team is probably right. The war between Sales and Marketing is both legendary and debilitating. Marketing Claims to be 'Driving Sales' Ugh.

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11 Ways to Grow Sales With LinkedIn

Inc Startups

Even expert users can squeeze out more productivity and sales with LinkedIns ready-made tools. And properly qualifying prospects is one of the biggest challenges most sales people face. Is it number of sales, volume, or lifetime customer value?

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The 5 Most Powerful Words in Sales

Inc Startups

Awesome photos, catchy videos, and fancy graphics are helpful, but the most important thing where sales are concerned are the words you use. Words can also guide your approach to sales, because attitudes are often based on words. You need to make a sale.

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Careers Start by Peeling Potatoes

Steve Blank

Listening to my the family talk about dividing up the cooking chores for this Thanksgiving dinner, including who would peel the potatoes, reminded me that most careers start by peeling potatoes. KP – Kitchen Patrol.

How To Invoke Reciprocity To Influence People, Drive Traffic And Make Sales by Yaro Starak

I recently published articles on Social Proof and Scarcity , two of the most powerful forces when it comes to human decision making, and thus marketing and selling. Another equally important concept is Reciprocity.

3 Potent Ways to Use Social Media in Sales

Duct Tape Marketing

Smart salespeople have learned to tap the power of social media, but sadly, many companies still see social media tools and networks as a pointless and even scary place for their sales teams to focus.

How Well Do You Take A Punch?

A VC : Venture Capital and Technology

I have seen sales teams bring in business that kept the company afloat at the last minute. I was talking to a friend who has been displaced because of Sandy. They are struggling to get back to their daily routine and it is hard living out of a suitcase without access to the things they rely on from day to day. I was talking to the CEO of a company whose business was negatively impacted by Sandy. They are struggling to get the business back to where it was before the hurricane.

The art of important work, of making a ruckus and of inventing the future

A VC : Venture Capital and Technology

And increased the book's sales numbers in the process. Entrepreneurs teach VCs , not the other way around. And I was lucky early in my career to back Seth Godin , who taught me a lot. When I met Seth, he was writing books and building a web company. I backed that web company, Yoyodyne, which exited to Yahoo! a few years later. But books were always Seth's passion and he's written a bunch of them.