article thumbnail

B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. Image source ).

B2B 130
article thumbnail

The Consumerisation of Enterprise IT is now the Standard

VC Cafe

The consumerisation of enterprise was a big investment trend in 2011-2012. The rise of enterprise “toys” – Techcrunch, 2012. What changed since 2012. “Toys” are new startups attacking a narrow or unattractive segment of the market.

B2B 167
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Capital Innovators Graduates First Class of Entrepreneurs

ReadWriteStart

Since joining the program, he has seen an increase in ad sales and also received new investment capital. Anthony Favazza, CEO of DiningCircle has hired a CTO that will be overseeing a rebuild of our product in early 2012. "We Jim Dolan, the CEO of Action Online , is looking to launch in May and redo their YoJo.com site. Each year, U.S.

St. Louis 118
article thumbnail

A new field guide for entrepreneurs of all stripes

Startup Lessons Learned

What are the value propositions, benefits and the messaging (bait), the pricing structure and channels (tackle), and length of sales cycle (how likely a fish will snap your line)? Or will you need to staff and finance a whaling ship to be out at sea for months at a time to catch two or three whales (enterprise sales model)?

article thumbnail

Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

Recently, however, we have seen the rapid emergence of hyper-growth businesses in the PaaS and IaaS markets demonstrating that these will soon be independent, multi-billion dollar segments in their own rights with the potential for massive sales volume and attractive cash flow characteristics. sales and marketing. (10). ► 2012.

article thumbnail

Cracking The Code: Impact of the recession on SaaS.

Cracking the Code

Impact of the recession on SaaS Sales&Marketing productivity. However, if the SaaS & Cloud computing industry is doing relatively well in this downturn, the recession has severely impacted the sales&marketing productivity of these companies, with longer sales cycle, smaller deal size and limited upsells opportunity.

article thumbnail

Strategy Roundtable For Entrepreneurs: 1M/1M Premium Company Freshdesk Wins Funding From Accel Partners

ReadWriteStart

Such long sales cycle businesses find it very difficult to sustain and survive the pre-revenue period. The Biggest Open Problem of 2012. Finally, I want to point you to what, in my opinion, is the biggest open problem of 2012. Loyaltepays.com. Tatyana, my dear, rein in. This is your opportunity.

Partner 113