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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. This is a customer development problem. So What is Customer Development? The core idea behind customer development is that the assumptions you make about a target market are only guesses.

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The Lean Startup SXSW 2013

Startup Lessons Learned

> Uber's " Reality Therapy 4 Startups": What U Need 2 Know NOW > Steve Blank on why NOT to be an Entrepreneur > Airbnb's Globetrotting Lessons: Building 4 a Global Market > Vinod Khosla - The VC Legend: Interview w/ Dave McClure > Eric Ries on Entrepreneurship: What He's Learned Along the Way > GitHub's Secret 2 Success: Rethinking (..)

Lean 165
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10,000 Startups – Startup Weekend Next

Steve Blank

The class teaches founders how to dramatically reduce their failure rate through the combination of business model design, customer development and agile development using the Startup Owners Manual. More importantly, it makes no demands of you to stand and deliver your weekly customer development progress in front of your peers.

Startup 335
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Free Reprints of “Why the Lean Startup Changes Everything”

Steve Blank

The Harvard Business Review is offering free reprints of the May 2013 cover article, “ Why the Lean Startup Changes Everything “ Available here. Big Companies versus Startups: Durant versus Sloan Business Model versus Business Plan Customer Development Customer Development Manifesto Lean LaunchPad Teaching Venture Capital'

Lean 330
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The Hitchhiker’s Guide to the Boston Tech Community (Fall 2013 Edition)

Rob Go

Lean Startup Circle Boston – Meetup dedicated to the lean startup and customer development methodology. Startup Institute – Practical training program to prepare you to join a startup. Great for recent grads or career switchers. Boston Hardware Startup Meetup – Meetup organized by the founders of BOLT.

Boston 71
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Free Reprints of “Why the Lean Startup Changes Everything”

Steve Blank

The Harvard Business Review is offering free reprints of the May 2013 cover article, “ Why the Lean Startup Changes Everything “ Available here. Big Companies versus Startups: Durant versus Sloan Business Model versus Business Plan Customer Development Customer Development Manifesto Lean LaunchPad Teaching Venture Capital'

Lean 222
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Twitter Link Roundup #226 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Customer Development 101) – crowdspring.co/1pNIOcD. Crowdsourcing Your Way To What Customers Really Want | Fast Company – crowdspring.co/1oNJIZp. Customer Development 101) – crowdspring.co/1pNIOcD. An Oral History Of Apple Design: 1992–2013 | Co.Design – crowdspring.co/1nJ2Ms0.