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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. So money spent should add equity value or create IP that eventually will. (it is also the title of a fabulous book from Internet 1.0

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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Other tools, can provide more dimensions including children, political leanings, ethnicity etc… You can see how this might be a lot more interesting for a magazine or content sites, and perhaps a lot less to other types of businesses. I find this behavior to be a million times more useful than demographics or political leanings.

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