B2B Marketing in 2014: Content + Technology

VC Cafe

2014 will be a BIG year for Digital Marketing. In 2014, those bucks will flow toward content marketing, social media lead-gen and analytics tools. AdAge’s annual survey of top B2B marketers found that 80% have boosted their digital marketing budgets, the highest proportion ever.

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Israeli Consumers Prefer ONLINE Media

VC Cafe

Israelis Value Online Media 1.5x More Than Offline Media- Highest in Global Survey. Digital media is a recent phenomenon in Israel. In a survey released this week by Google and BCG , among the 11 countries surveyed, Israelis ascribed the most value to their online media.

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Trending Sources

[Infographic] The Potential Of Social Media For B2B In 2014

YoungUpstarts

It’s often said that social media is much harder to crack for B2B businesses than it is for consumer-based ones. Here’s an infographic that looks at the potential of social media for B2B businesses this year.

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Social Media Response Flow Chart for Small Businesses

Up and Running

Have you ever discovered a mention of your business on social media and thought, “How should I respond to that?” The following flow chart offers a helpful way to evaluate social media posts, and provides a response strategy for each.

The Best Social Media Tips of 2014

Inc Startups

Get smarter about how you use Facebook, Twitter, Pinterest, and LinkedIn

4 Big Reasons to Overhaul Your Social Media Marketing in 2014

Inc Startups

Experts in the field weigh in on the biggest trends you can jump on to make your brand stand out on social media. With emerging trends and technology in social media moving faster than your busy Twitter feed, it''s hard to know what to pay attention to and what to discard.

Four Ways You Can Succeed as a Social Media Superstar

Blogtrepreneur | Entrepreneur Blog

Ever wonder why some small businesses seem to rock at social media whilst others (maybe even yourself) are anything but superstars? The formula consists of four social media basics, that when combined will take your from a ho hum marketer to super stardom.

How Does Social Media Impact Consumer Purchases

Brandanew

According a 2014 survey by Gallup among American consumers, 62% opined that social media does not influence their purchase decisions. The only thing we can say for sure is that Social Media has potential like any other media but you also have to understand how it works.

The Top 10 Social Media Fails of 2014

Inc Startups

Learn from these companies'' mistakes to avoid making our 2015 list

5 Essential Elements of a Useful Social Media Plan

Duct Tape Marketing

5 Essential Elements of a Useful Social Media Plan written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. The first order of business in developing any social media strategy is to understand how to listen and collect useful market artifacts.

3 Social Media Marketing Trends for 2014

Inc Startups

Here are three cutting-edge trends that will be at the core of the most successful social media marketing campaigns in 2014. Despite having nearly a decade of experience with social networks, many marketers still find social media a tough nut to crack.

What It Takes To Be Successful In 2014

Blogtrepreneur | Entrepreneur Blog

To be successful in 2014, pay attention to these five crucial aspects of your business. Content marketing and social media is the core of any successful business. This is your one-stop solution for social media and content marketing. $99

Four Important Small Business Insights – Marketing in 2014

crowdSPRING Blog

A new 2014 State of Marketing Report from ExactTarget presents the results of a survey taken by approximately 2,000 marketing managers. In fact, 57 percent of marketers plan to increase the number of emails they send in 2014. Small Business and Startups: The Trends for 2014 (Pt II).

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15 Easy Tips to Help Small Businesses Build Strong Media Relationships

Up and Running

Strong media relationships matter in business. Small businesses don’t always have a dedicated PR department, or even a dedicated person to handle media relations and press. That doesn’t make connecting with media professionals any less important. Reach out on Social Media.

Productivity vs. Distraction: Should you block social media at work?

The Next Web

Social media in the workplace is a hot button topic. At the same time, however, social media has skyrocketed in popularity, both in our overall culture and in the workplace. Entrepreneur Social Media Analysis and Opinion Ilya Pozin is a serial entrepreneur, writer, and investor.

How to Create an Effective Social Media System

Duct Tape Marketing

How to Create an Effective Social Media System written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. The key to making social media work for your business is intention. Media outlets love data so think about ways to mine yours!

Using Social Media to Generate Sales Leads

Duct Tape Marketing

Using Social Media to Generate Sales Leads written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. And currently, everybody seems to be on social media. Businesses are investing a lot of money and time into their social media strategy.

The Future of Social Media

Duct Tape Marketing

The Future of Social Media written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Mike Stelzner. What’s next in social media is a topic that seems to create a great deal of angst in marketing circles.

How to Set Social Media Up from Scratch

Duct Tape Marketing

8) Created Cyfe dashboard for single reporting interface to monitor and measure ongoing social media impact. Related posts: All My Social Media Tools in One Twitter List (Sorta) I love lists. My Social Media System At a recent social media workshop a participant asked me.

Why You Need Social Media for Customer Support

Duct Tape Marketing

Why You Need Social Media for Customer Support written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. These days, companies of all sizes are upping the customer service ante by being readily available on social media. But social media is different.

3 Tips To Avoid Scheduled Social Media Disaster

Blogtrepreneur | Entrepreneur Blog

You may think that programming all your social media messages for the weeks at a time is a good thing, but there are some serious mistakes to that strategy alone. Here are 3 tips to help you avoid scheduled social media disaster.

Social Media Tips and Tools for Startups

SiliconHills

Martin talked about social media tips and […] The post Social Media Tips and Tools for Startups appeared first on SiliconHills. Martin Geekdom HeroX Lorenzo Gomez San Antonio Mx Challenge Social Media By LAURA LOREK Founder of Silicon Hills News Geekdom, the collaborative co-working space in downtown San Antonio, kicked off a new speakers event Thursday called The Master’s Series.

Social Media Marketing for Lead Generation

Duct Tape Marketing

Social Media Marketing for Lead Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Make a new plan, Stan, and it should probably involve social media. Social media also makes your company appear more personable.

Top 5 Online Marketing Tactics to Focus On in 2014

Up and Running

After spending considerable time reviewing suggestions from today’s top thought leaders, I’ve compiled a list of what I believe to be the top five online marketing tactics to focus on in 2014. To me, these tactics go beyond just the benefit of increasing your SEO rankings in 2014.

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Small Business Marketing 2014: Smart Web Design Best Practices and Tips

crowdSPRING Blog

Here are our top 10 tips to help you create an awesome website design in 2014: 1. Other 2014 design trends include blurred backgrounds, simple animations, more scrolling, and bigger fonts. If your 2014 website has content dated from 2010, your visitors may quickly leave your site.

A Social Media Marketing Strategy That Isn’t Focused On “Creating Compelling Content”

ConversionXL

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be.

What Just Happened?

A VC : Venture Capital and Technology

But I’m going to force myself to look back at 2014 and explain what just happened. This is what I think happened in 2014: 1/ the social media phase of the Internet ended. 2/ messaging is the new social media. i don’t know the total amount of capital that was raised on the internet across all sectors (equity, debt, creative projects, charity, helping a person in need, real estate, energy, etc, etc) in 2014 but i am sure it is in the tens of billions.

Small Business and Startups: The Top 10 Business Books of 2014

crowdSPRING Blog

Smith of the Washington Post described 2014 as a good year for book lovers, they probably weren’t referring to texts of the business variety. The Art of Social Media: Power Tips for Power Users – Guy Kawasaki. Small Business and Startups: The Trends for 2014 (Pt II).

Social Media Gives Consumers and Brands a Direct Connection

Duct Tape Marketing

Social Media Gives Consumers and Brands a Direct Connection written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. However, consumers today enjoy a very different situation, all thanks to social media. Social media – a public forum.

Improve Your Job Search With Social Media

YoungUpstarts

Did you know that your social media page can cost you your job or the opportunity to be hired for a position you have been waiting for? This infographic gives you tips on how to use social media to attract employers and get hired, along with tips on what to avoid posting.

Be Everywhere: Connecting Social Media to the Real World

Duct Tape Marketing

Be Everywhere: Connecting Social Media to the Real World written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Social media is a powerful set of tools for marketers to connect with prospects and clients, but social media has its limitations.

Finally, A Social Media Marketing Strategy That Puts You Right In The Middle Of Your Target Market

ConversionXL

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be.

4 Emerging Concepts & Trends In Social Media Marketing

YoungUpstarts

Of course, the wildly popular album would have been a hot product no matter how Beyoncé chose to promote it, but the story is yet another testament to the power of social media. Here are some social media marketing trends that are currently unfolding: 1. by Robert Danard, CEO of Spriza.

Using Visual Media to Boost Your Marketing

Duct Tape Marketing

Using Visual Media to Boost Your Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It is guest post day here at Duct Tape Marketing and today’s guest is Clayton Wood – Enjoy! Integrating Visual Media into SEO.

14 predictions for 2014 that media experts find unlikely

The Next Web

Part of my job as a digital and social media strategist is following expert predictions, in order to better help my clients at Firebrand Group innovate. Social media is the secret to success. Many are predicting that content marketing will offer improved results in 2014.

10 Women to Watch in Tech in 2014

Inc Startups

She left Notre Dame to attend a lightning pitch round in New York, where she tracked down and introduced herself to media mogul and VC Kenneth Lerer. These talented female startup founders are bringing to life impressive--and in some cases, world-changing--technology.

Evergreen Marketing Inspiration: 5 Successful Social Media Campaigns

Brandanew

Everyone can market on social media – well, according to them! Here are 5 successful social media campaigns that have worked and are still ruling the evergreen marketing inspiration list: Evergreen Marketing Inspiration: 5 Successful Social Media Campaigns.

Product Strategy is about saying ‘no’ – part 2. Des Traynor at BoS USA 2014

Business of Software Blog

The world before social media looked like this. 2014, guess what they’re doing, right. Saying your product is easy to use in 2014 is like a chef saying our food is edible.

Twitter Link Roundup #249 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

We do like to talk about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! The Top 10 Business Books of 2014, by @JTRipton ! African American Media | Print Magazine – crowdspring.co/1qdJpJk.

Is Your Use Of Social Media For Marketing Working?

Startup Professionals Musings

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It.