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10 Ways to Adapt Your Marketing Strategy in a Crisis

Up and Running

In the wake of COVID-19, businesses have been affected across almost every vertical. Publicly poll your fans on social media platforms, such as Instagram, Twitter, and Facebook, to ask them what content they are interested in right now. Consider hosting your event virtually and connecting with your audience on social media.

Marketing 171
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25 Entrepreneurs Explain Their Major Accomplishments in 2019

Hearpreneur

I can’t wait to see what 2020 brings! years of existence, and with the launch of a series A investment in 2020 I can only imagine how far we’ll go. Now I’m looking forward to next year with sharp 2020 vision because the Void is where the magic begins. My business is also nominated for a local award, a first for us.

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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Leverage FOMO in social media marketing 3. Tactics are the specific activities you’ll use to communicate with customers (for example, advertising on social media with a 20% discount code). Build a list of your top competitors, then for each, analyze: Their social media presence. Leverage FOMO in social media marketing.

eCommerce 129
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Bellroy has built a consistent identity across social media that evokes feelings of adventure, durability, and uniqueness. This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful.

Marketing 110
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TECHSTARS AUSTIN KICKS OFF 2020 MENTORSHIP-DRIVEN ACCELERATOR CLASS, REVEALS 10 SELECTED STARTUPS

Austin Startup

Techstars, the worldwide network that helps entrepreneurs succeed, announced the 10 startups selected for the 2020 class of Techstars Austin. Techstars funds all types of startups, working across all verticals, applying all types of business models.

Austin 62
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Strategy Roundtable For Entrepreneurs: VCs Are Not Always Right

ReadWriteStart

Today James Hickey from San Diego, California, pitched Parallel6 , a company that does social media marketing services for brands and also has a white label mobile app that can be customized and branded for their clients' mobile and social marketing needs. In that case, the verticals of choice could be manufacturing, wholesale and retail.

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The Creator Economy is rising, but challenges abound

VC Cafe

New media platforms are enabling a new creator type: Digitally Native Vertical Creators , Eric Feng. The number of enabling platforms for creators has grown to all media types including music, social, gaming, education, publishing, adult video and so on. pic.twitter.com/on8RQtEeB9 — Zach Bussey (@zachbussey) August 18, 2020.