Occam's Razor

JULY 18, 2011

For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. here are the metrics I’d recommend to analyze your acquisition greatness: Delivery rate = (# of emails sent – # of bounce backs) / # of emails sent. But there is more….

Metrics 137

Metrics Campaign Email Marketing 137

David Teten

DECEMBER 3, 2019

Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores. I’m an investor in this company, via ff Venture Capital, HOF Capital, and/or an affiliate thereof.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

YoungUpstarts

JULY 31, 2019

This is never going to be just a one-off acquisition of a set of skills, you are going to have to evolve with the media and that evolution is going to be rapid and it’s going to be diverse, so you had better get used to it. Aggregate or Affiliate marketing.

Customer 114

Customer Product Social Media eCommerce 114

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. It will put that data in Campaigns section of the Acquisition report. Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns. If you have a lot of them, aggregate them up.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. organic post on Facebook, tweet, video on a brand’s YouTube channel, affiliate link).

Analytics 118

Analytics Campaign Email Channel 118

www.pakman.com

SEPTEMBER 27, 2012

However look for Twitter to use Twittercards and link management (affiliate programs, “products in your stream”) to differentiate. ” Users tend to aggregate around platforms and content they identify with (organized around demographics, topics like movies or restaurants, shopping, etc.) Always will be. David Pakman.

Social Media 47

Social Media Vertical Advertising Distribution 47

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Acquisition. Segment Category #1: Acquisition. All visits.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Cost Per Acquisition. Impressions?

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MARCH 23, 2010

There is always one exception to the rule. :) It can be of some value to take aggregated data about your visitors (especially those that converted) and put it into your corporate data warehouse where all other data of your company sits. This allows you to do strategic analysis of you web acquisitions in context of retail, call center, etc.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

SEPTEMBER 16, 2008

Vice versa conversion rate could be down but if you have done a good job of acquisition (relevant traffic) then AOV will save your butt when your boss yells at you ("Please Mr. Brent stop freaking out, look the average basket size went up 75%!"). Help you measure success correctly. It is available in pretty much all the tools.

Metrics 123

Metrics Web Non-Compete Analytics 123

practicetrumpstheory.com

JULY 14, 2010

So both Acquisition and Referral can be tabled for now. Note: The “Tell Friends” here is used to publicize shared galleries and I don’t count it towards “Referral” I view “Referral” actions as being more deliberate endorsements of the product such as through an affiliate program.

Metrics 51

Metrics Lean Retention Startup 51

ConversionXL

DECEMBER 3, 2018

Create content to answer hundreds of these questions, and, in aggregate, you can reach a huge audience of relevant prospects. Funneling prospects to his website by using his author bio and in-answer links to promote his company, his investment fund, and other businesses he’s affiliated with. Conclusion.

B2B 133

B2B Marketing SEO Search 133

techcrunch.com

OCTOBER 23, 2010

Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. This is the blog post I needed to read. niners.boi Do you think we can ever take [link] mainstream? link] Hazem Awad An excellent and very practical article.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." 11: Close to zero aggregated analysis exists, everything's segmented.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). Hence, a lot of your time will be spent in acquisition analysis to improve your digital advertising and marketing strategy.

Metrics 60

Metrics Analytics Non-Compete Search 60

www.vccafe.com

MARCH 11, 2013

great web customer acquisition tutorials. affiliate and referral marketing on the web. aggregation. mixpanel vs kissmetric vs google analytics review. Analytics blog â?? good analytics tutorials. SEO for Startups â?? good tutorial. Andrew Chenâ??s s Essays â?? Analytics Tools. Google Analytics â?? web analytics from the borg.

Software Review 53

Software Review Technical Review Startup 53