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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible. That’s as useful as analytics without analysts: troves of data but no actionable insights. Acquisition.

Analytics 119
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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. But if you ask anyone in the ecosystem of customer acquisition?—?founders, and you’ll hear the same thing: customer acquisition (CAC) is getting harder and more expensive.

Founder 424
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The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs. Digital Analytics Ecosystem: The Outputs. Let's go!

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Customer Acquisition. Those two things together would lower your acquisition costs nearly in half to $6.11. Ironically, there are times where it may actually pay to INCREASE your customer acquisition costs. Measuring customer acquisition is clearly not enough because not all customers stick around. lowering $1.50

Metrics 346
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Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

Occam's Razor

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Google Analytics: New Segmentation User Experience.

Analytics 145
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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. Aggregated search engine level analysis. Implications of Secure Search Decision.

Search 154
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Launching a Portfolio Acceleration Platform at a Venture Capital or Private Equity Fund

David Teten

aggregates resources from all the VCs. For technology vendors and models, see Venture capitalists eating our own dog food: Using technology and analytics to make better investments. . A well-organized library of best practices for founders in your vertical, which you can share as appropriate. AskAnything.VC