Lightspeed Venture Partners

DECEMBER 3, 2010

We got everything from price comparison engines to aggregated user reviews to one-click checkout. Many brand campaigns incorporate custom elements, ranging from social media and other earned media components to custom microsites, site takeovers, roadblocks and other high impact units.

Internet 108

Internet eCommerce Advertising Flash 108

Occam's Razor

JULY 18, 2011

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. You can’t track everything.

Metrics 137

Metrics Campaign Email Marketing 137

pandodaily.com

NOVEMBER 29, 2012

But the angels who’ve staked their funds on spreading bits of money all over the Valley are increasingly anxious that only 20 percent of their deals — in aggregate — will get the chance to keep going. But it’ll take more than a branding campaign for Microsoft to attain even a sliver of the fandom enjoyed by Apple.

Technical Review 93

Technical Review Silicon Valley Incubator Syria 93

Duct Tape Marketing

JUNE 30, 2017

Consider the following: 78% of organizations say data-driven marketing increases lead conversion and customer acquisition ( source ). Data-driven marketing is the ability to analyze your existing data, understand what’s missing, how to segment it and apply it to your marketing campaigns. That’s data-driven marketing.

Marketing 55

Marketing B2B Database Campaign 55

Both Sides of the Table

FEBRUARY 21, 2010

We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. Early evidence is good. with some results significantly higher.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. Aggregated search engine level analysis. And of course our Acquisition, Behavior, Outcome metrics.

Search 154

Search SEO Analytics Engineer 154

www.forentrepreneurs.com

FEBRUARY 2, 2010

Peeling back one more level, they may tell you that they ran three major campaigns to drive visitors to the site, as well as relying on the normal levels of word of mouth traffic. So the other variable that we can try to increase is the conversion rate for each campaign, and the conversion rate to trials.

Metrics 55

Metrics Design Entrepreneur Startup 55

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. How is your company measuring the ROI of your SEO campaigns?

SEO 159

SEO Analytics Social Media Metrics 159

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. If you haven’t figured out the ecosystem, growth is useless – whether it is a acquisition-only viral loop, like Tagged, or an advertising blitz like countless dot-bombs.

Customer 156

Customer San Francisco Viral Lean 156

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

View from Seed

JANUARY 8, 2015

If you’re very young as a company and simply need to acquire 10 alpha customers or 100 free users, then paid acquisition via search, display, and social are better bets, as well as any scrappy, non-scalable means of acquisition you can execute. Similarly, the value of a blog is how much work each post does for you in aggregate.

Seed Stage 120

Seed Stage Startup Audience Leadership 120

Hearpreneur

AUGUST 2, 2016

And for issuers, many have even less resources to dedicate to marketing and investor acquisition. But just wanting to raise and offering your opportunity to investors isn’t enough to guarantee a successful campaign. The lack of experience in-house in online marketing and investor acquisition is broad and deep.

Accredited Investor 48

Accredited Investor Non-Compete Vertical Acquisition 48

Occam's Razor

AUGUST 8, 2011

and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). Often we end up obsessing about a keyword or campaign or xyz without realizing we are talking about 0.05% of the traffic. What we are looking for is whether this analysis is important to do. Sub optimal.

Customer 122

Customer Analytics Metrics SEO 122

ReadWriteStart

JUNE 3, 2011

Recent data from daily deal aggregator Yipit , shows there are now over 480. This is closer to (but still lower than) Groupon's internal number of 97% of Groupon merchants who ask to run a campaign again. The number of daily deal sites is growing at an amazing rate. Entrepreneurs definitely have become interested in this model.

Redemption 131

Redemption Aggregator Advertising America 131

Occam's Razor

JANUARY 12, 2015

Traffic sources, like keywords, referring sites, campaigns, countries, are examples of dimensions. If you would like to, start by downloading three of my favourite custom reports , or these three paid search campaign analysis custom reports. All data in aggregate is crap. So, demand custom reports even on day one if you can.

Analytics 60

Analytics Metrics Web Leadership 60

ConversionXL

MARCH 13, 2013

Advanced Segments are a good tool to get stuck into, as are trackable links and campaigns. Here are some of my recent campaigns. Traffic volume is useful but things get more interesting when you start looking at conversion rate and goal value by campaign. Informly / Geckoboard or other aggregators.

Metrics 111

Metrics Analytics Aggregator Revenue 111

Venture Chronicles

APRIL 20, 2014

When you combine inbound marketing with account-based scoring, you get a very potent combination of predictable opportunity funnel that also benefits from lower customer acquisition costs. We know from this data that there are tipping points that occur in the opportunity (account) scoring that should and do cause additional sales activity.

B2B 45

B2B Marketing SEM Bandwidth 45

www.kalzumeus.com

AUGUST 13, 2012

Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. Almost every first-class e-commerce company treats their house email campaigns like they are the goose that lays the golden eggs, chiefly because they are. How can I sign up for that WPEngine drip campaign?

Email 54

Email Software Review Software Campaign 54

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? All standard reports in Google Analytics give 100% of conversion credit to the last "campaign" prior to the conversion. Campaign is defined as anything but Direct traffic. That is so cool.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data.

Analytics 145

Analytics Green Metrics Web 145

ConversionXL

AUGUST 19, 2020

If your cost per acquisition from PPC is well inside your target range, why wouldn’t you invest more if there’s room to grow? Even if it’s not perfect, it allows for trend analysis and comparison to other time periods and acquisition channels. Don’t just look at aggregate performance by channel.

PPC 69

PPC SEO Channel Analytics 69

ConversionXL

JUNE 21, 2015

Never start a marketing campaign without a dedicated landing page. Use minimal viable (low-cost) campaigns to test assumptions. Cost of customer acquisition = cost of visitor acquisition * conversion rate, if it is profitable: Increase the volume for the same traffic. Valentine’s Day campaign). Data is not easy.

Email 48

Email SEO Campaign Agile 48

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. One time, we ran a bunch of tests on our drip email campaigns over a five-month period. Our new email subscribers would receive email campaigns for different products.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

FEBRUARY 26, 2020

If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? You may run, for example, several Facebook campaigns. Which email campaign was this link in? It does not happen automatically. What keyword exactly?

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

AUGUST 9, 2016

We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. Question time for your Acquisition, Design and Merchandizing team. The latter is particularly useful as an aggregated view for senior executives. A lousy 17%. See what I mean?

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

SEPTEMBER 2, 2020

Here’s an example of a successful campaign from how we did things at Baremetrics a few years ago. It also aggregates all the data from the survey so you can see which cancellation reasons are most common, and which cost you the most revenue. Tools like Intercom and Customer.io So you can see exactly when and why each customer cancels.

Retention 83

Retention Email Customer Aggregator 83

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key.

Analytics 131

Analytics Marketing Campaign Metrics 131

www.vccafe.com

MARCH 11, 2013

Campaign Monitor. great web customer acquisition tutorials. web analytics measure marketing campaigns. SEO and campaign management tool. Campaigner - email marketing suite. Campaign Monitor â?? aggregation. Login System. Social functionality. Crowdfactory. Google Geocoding API. IP Location Tools.

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

JANUARY 8, 2020

After the acquisition, it started branching out into more areas of data science and analytics. Try the Google Analytics revenue prediction dataset and analysis Notebooks , or the conversion optimization dataset with ROI analysis for Facebook marketing campaigns. In a Kaggle competition, you can compete for jobs or money (or glory).

Analytics 94

Analytics Artificial Inteligence Software Review Technical Review 94

ConversionXL

AUGUST 21, 2014

Using an aggregated set of over 15 billion actions analyzed by Mixpanel each month during August, September, and October 2013, they were able to establish new, industry specific benchmarks for retention. Make changes to your acquisition, onboarding, support, and more to drive that score up for each and every customer. The Research.

Retention 106

Retention Churn Rate Metrics Software Review 106

Occam's Razor

SEPTEMBER 30, 2008

In aggregate trends can hide insights and hence "dirty" the data. Or performance of email campaigns. . # 2: Segmentation to the rescue! If you want to compare "clean" trends then your best option is to compare different segments within your data. [In In all scenarios segmentation rules !].

Analytics 68

Analytics Metrics Search Florida 68

abovethecrowd.com

OCTOBER 1, 2013

Internet analytics can be roughly broken down into two simple activities – customer acquisition and customer optimization. Nearly every Internet company on the planet has invested in some form of the first activity, customer acquisition. Customer acquisition efforts are pervasive in our industry.

Metrics 93

Metrics Conversion Internet Acquisition 93

Startup Company Lawyer

MAY 26, 2012

The Internet has made it easier for individuals and organizations to raise money for charitable purposes, political campaigns, artists seeking support from fans and various other projects. In addition, if an issuer is the target of an acquisition, having a large number of stockholders may complicate securities law compliance.

SEC 58

SEC Securities and Exchange Commission Accredited Investor Private Placement 58

Occam's Razor

MAY 20, 2013

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. As is common in these types of educational companies, aggregators rule the roost. How should you decide which one of these acquisition sources you should invest in more? The answer is simple: Aggregators. They do everything.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

FEBRUARY 18, 2020

For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. English-only audience, those who saw your last ad campaign, etc.). Attribution modeling. Customization.

Analytics 90

Analytics SQL Metrics Campaign 90

Occam's Razor

AUGUST 13, 2012

How can I e.g. determine the ROI of my mobile traffic acquisition, when people regularly convert on their laptops later… What would be the current best practice to move towards a proper cross-device attribution, while maintaining or improving on privacy standards at the same time?? That means: All of these metrics are off.

Analytics 124

Analytics Channel Metrics Web 124