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How to Scale Support of Portfolio Companies

David Teten

the “TOPSCAN” framework from my research study on value creation by VCs ): T eam-Building – We aggregate openings across our portfolio on our jobs page. We maintain a database of these corporations’ priority needs — allowing us to identify early clients for companies we back. Ethics Policy, Expenses policy).

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The Definitive Guide to Data-Driven Marketing

Duct Tape Marketing

Consider the following: 78% of organizations say data-driven marketing increases lead conversion and customer acquisition ( source ). This may sound simple enough, but the process of analyzing marketing data can be a daunting task for those who don’t have a grasp on the data collection, maintenance, and aggregation processes.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I use another live Google doc to maintain my database of companies I’m marketing to other VCs. For more rigorous, bottoms-up sizing exercises I suggest tools such as Statista and the United States Census Bureau (also their North American Industry Classification System database) to help identify more specific data.

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A Marketer’s Guide to Kaggle for Analytics and Data Science

ConversionXL

After the acquisition, it started branching out into more areas of data science and analytics. Enter a keyword to search the datasets database. In a Kaggle competition, you can compete for jobs or money (or glory). But the platform has evolved from that initial use case. In 2017, Kaggle was acquired by Google. ”).

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. here are the metrics I’d recommend to analyze your acquisition greatness: Delivery rate = (# of emails sent – # of bounce backs) / # of emails sent. Outcomes.

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Google Analytics vs. Google Analytics 360 (Based on a Decade of Implementations)

ConversionXL

For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. They don’t trust data they haven’t manually added to the database using SQL. Customization. Custom or calculated metrics.

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Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ]. What's the best way to aggregate to understand clearly how to improve? IMPORTANT: This type of behavior is rare so you should not see 0 visits often. My advice would be this: 1.