crowdSPRING Blog

NOVEMBER 27, 2012

. … Due to the relatively small potential contract values in restaurants, startups serving these customer segments have to build very efficient sales teams or online customer acquisition tools to aggregate many of them inexpensively.

Small Business 110

Small Business Marketing Startup Silicon Valley 110

Occam's Razor

OCTOBER 21, 2013

Aggregated search engine level analysis. This is a simple custom report I use to look at the aggregated view: As the report above demonstrates, you can still report on your other metrics, like Unique Visitors, Bounce Rates, Per Visit Value and many others, at an aggregated level. See Page Value there?

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data.

Analytics 133

Analytics Vertical Metrics Web 133

Both Sides of the Table

FEBRUARY 21, 2010

Our publisher distribution network reaches in the tens of millions of unique users and is comprised of “head end&# stars as well as many “mid tier&# and “long tail&# publishers. They already had a completed product and a distribution deal with the largest affiliate network company, Commission Junction.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Venture Chronicles

SEPTEMBER 11, 2010

As a result, RSS aggregator usage has slowed significantly, and Bloglines isn’t the only service to feel the impact. Today RSS is the enabling technology – the infrastructure, the delivery system. RSS is a means to an end, not a consumer experience in and of itself. The writing is on the wall.”.

RSS 58

RSS Aggregator Acquisition Audience 58

Occam's Razor

NOVEMBER 21, 2011

All numbers in aggregate are at best marginally useful, and that rule applies to this one too. Never ever never never never create a custom report without three critical elements: Acquisition, Behavior, Outcomes. In which case you continue business as usual with the assumption of an even distribution. We want to know more.

Analytics 136

Analytics Metrics Search Aggregator 136

Venture Chronicles

DECEMBER 6, 2010

These post level items are aggregated into a dashboard view and measurements of sentiment, trending, and relative status are calculated. Owned are those sites and points of contact which are directly controlled by the brand and rely on distribution through Paid and Earned but also from viral.

Social Media 60

Social Media Media Viral Channel 60

Occam's Razor

AUGUST 12, 2013

But how do we distribute credit for the conversions across all those channels? And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? My distribution above is a good starting point. It gives you the distribution of typical behavior. That is so cool.

Channel 161

Channel Analytics Campaign Conversion 161

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. First of all, they are not selling their product by hand. This unit of progress is remarkable in several ways.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. I had just enough data to optimize the main funnel, found a bunch of wins, then hit a hard wall and needed to rebuild the entire distribution strategy from scratch to keep growing.

Conversion 133

Conversion Technical Review Channel Engineer 133

Occam's Razor

AUGUST 9, 2016

We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. Question time for your Acquisition, Design and Merchandizing team. The latter is particularly useful as an aggregated view for senior executives. A lousy 17%. See what I mean?

Analytics 60

Analytics Metrics eCommerce PPC 60

Startup Company Lawyer

FEBRUARY 21, 2010

Due to aggregate liquidation preferences that may exceed the acquisition price in an M&A deal, common stock may be rendered worthless. The company must determine whether the stock or cash distributed will be fully vested at the time of grant or will vest over time. Last Man Standing.

Retention 31

Retention Liquidation Preference Employee Common Stock 31

www.pakman.com

SEPTEMBER 27, 2012

To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. ” Users tend to aggregate around platforms and content they identify with (organized around demographics, topics like movies or restaurants, shopping, etc.) 26 September 2012. 20 Comments.

Social Media 47

Social Media Vertical Advertising Distribution 47

Both Sides of the Table

JANUARY 17, 2011

Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on. So I thought I would.

Technical Review 356

Technical Review Framework Audience Media 356

David Teten

DECEMBER 3, 2019

Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores. Other firms are using Talent Relationship Management tools, e.g., Thrive. . 11) Exit .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

VC Cafe

APRIL 8, 2010

The most noteworthy M&A deals of 2009 were Siemens’ $418 million acquisition of Solel; Medtronic’s acquisition of Ventor, estimated at $325 million; and IBM’s $225 million acquisition of Guardium. The British mobile payments and messaging aggregator will become part of Amdocs’ OpenMarket US mobile transactions hub.

OTC 68

OTC Brazil Paraguay 68

Hunter Walker

JUNE 23, 2013

Under Matt, Toni and Raanan’s leadership they’ve been consistent and committed to their values – open source, distributed workforce. Tumblr – Obviously great mobile product, simple toolset and upside of re-distribution ease via dashboard. And Business Insider “aggregates” me every once in a while.

Term Sheet 85

Term Sheet Distribution Aggregator Software 85

Occam's Razor

JULY 15, 2014

It will have an aggregated overview of performance at the aforementioned VP/EVP level (with some context about overall business performance). It leverages the assisted conversions report from Google Analytics, and includes a module of the distribution of macro and micro-outcomes. Covers acquisition, behavior and outcomes.

Analytics 159

Analytics Metrics Web Ohio 159

Occam's Razor

MAY 19, 2014

The examples cover elements we optimize for in our acquisition ( what are we doing to attract traffic ), behavior ( what happens once they land on our website ) and outcomes ( did we end up making money, were the customers satisfied ) strategies. I wonder what the distribution looks like? Click-through Rate <-> Bounce Rate.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

AUGUST 13, 2012

How can I e.g. determine the ROI of my mobile traffic acquisition, when people regularly convert on their laptops later… What would be the current best practice to move towards a proper cross-device attribution, while maintaining or improving on privacy standards at the same time?? That means: All of these metrics are off.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. Cost Per Acquisition. But because you are running a bigger and more complex business you'll also measure… Acquisition: CPA. Acquisition: CPA.

Metrics 151

Metrics Web Analytics CPA 151

Agile VC

JUNE 12, 2012

But while it was a little less understood outside the payments world, their acquisition of TxVia theoretically gives them some of the plumbing they’d need to create a store of value or couple a Google mobile payments product to existing financial accounts. But again the store of value in prepaid minutes was the key.

Mobile 250

Mobile Disintermediation SMS Government 250

Occam's Razor

SEPTEMBER 16, 2008

Vice versa conversion rate could be down but if you have done a good job of acquisition (relevant traffic) then AOV will save your butt when your boss yells at you ("Please Mr. Brent stop freaking out, look the average basket size went up 75%!"). Help you measure success correctly. It is available in pretty much all the tools.

Metrics 123

Metrics Web Non-Compete Analytics 123

ConversionXL

MAY 27, 2020

Damn, I’ll admit—I even have a tradition of treating myself with a beautiful new pair after a successful business trip or client acquisition. Another great example of linkable assets are pages that aggregate industry stats, like this one. Owning a new pair of high-end shoes has to be one of those.

B2B 142

B2B Social Media Email Campaign 142

ConversionXL

DECEMBER 3, 2018

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Create content to answer hundreds of these questions, and, in aggregate, you can reach a huge audience of relevant prospects. Conclusion.

B2B 133

B2B Marketing SEO Search 133

techcrunch.com

OCTOBER 23, 2010

Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. I too am looking for someone to work with that knows the manufacturing and distribution end of a solid product. This is the blog post I needed to read.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: 11: Close to zero aggregated analysis exists, everything's segmented. All data in aggregate is crap. When you review the portfolio of segments being used by your Squirrels, ensure that they have Acquisition, Behavior AND Outcome segments.

Analytics 140

Analytics Web Metrics DC 140

Start Up Blog

JANUARY 28, 2015

Expect to see an uprising of startups providing software layers to protect end users and aggregate public data on them so they have awareness of what their digital footprints look like. Distribution and data is where the power lies, it’s no longer in making things. Australia might possibly be one of the worst offenders.

Technical Review 48

Technical Review Startup Australia Artificial Inteligence 48

Start Up Blog

JANUARY 5, 2015

Expect to see an uprising of startups providing software layers to protect end users and aggregate public data on them so they have awareness of what their digital footprints look like. Distribution and data is where the power lies, it’s no longer in making things. Australia might possibly be one of the worst offenders.

Technical Review 48

Technical Review Startup Australia Artificial Inteligence 48

Both Sides of the Table

JULY 10, 2011

Or in utility speak, they are transmission and we are last-mile distribution. Or the ability of the Center for Disease Control to be able to track pandemic distribution of viruses. Think of DataSift as turning the fire-hose into a cost-effective and manageable tap of running water. What does that mean?

Viral 307

Viral Las Vegas Tunisia Syndication 307

VC Cafe

JUNE 22, 2010

Celeno is a leading vendor of standard-based WiFi silicon solutions capable of distributing up to 4 HD video streams, with full home coverage (over 500 sqm) and carrier grade robustness. ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals.

Media 145

Media Social Network Flash 145

VC Cafe

JANUARY 16, 2011

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. Mce Systems. MailVision. Mer Telecom. -

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Occam's Razor

FEBRUARY 9, 2015

Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). Hence, a lot of your time will be spent in acquisition analysis to improve your digital advertising and marketing strategy.

Metrics 60

Metrics Analytics Non-Compete Search 60

Up and Running

DECEMBER 9, 2014

It helps you when you’re investing in a marketing program even though what ad spend or what cost of acquisition you’re comfortable with. This is really an exciting panel to be a part of. Bates: Fantastic. The second concept which really builds upon the first is all about unique economics.

Small Business 95

Small Business Finance Forecast Metrics 95

Occam's Razor

JULY 13, 2017

Oh, or your main traffic sources and the visitor acquisition metrics? That’s what you are seeing in the distribution above. I’ve said that all data in aggregate is crap. How about displaying countries and products purchased? So much to do, so simply, and so little time! Strategy 4: Interactivity With Insightful End-Points.

Analytics 124

Analytics United States Audience Cyprus 124

www.vccafe.com

MARCH 11, 2013

great web customer acquisition tutorials. free, distributed source code control management system. aggregation. mixpanel vs kissmetric vs google analytics review. Analytics blog â?? good analytics tutorials. SEO for Startups â?? good tutorial. Andrew Chenâ??s s Essays â?? Analytics Tools. Google Analytics â?? Kissmetrics â??

Software Review 53

Software Review Technical Review Startup 53