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Evaluating The Viability Of AI In The Workplace

YoungUpstarts

For instance, an AI system may be able to streamline the talent acquisition process by vetting applicants’ resumes and filtering out unqualified candidates. She helps B2B, B2C, technology, SaaS, healthcare, consumer goods, and professional services companies identify new market opportunities, develop new products, and generate demand.

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First Mover Fallacy

Agile VC

While our portfolio at NextView is roughly equally weighted to consumer facing and B2B companies, it seems that for consumer companies in particular being first mover confers little benefit and the drawbacks probably outweigh whatever weak advantage might exist. This usually takes a lot of time, money, and energy.

Cloud 205
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The Consumerization of Business Software ? AGILEVC

Agile VC

I’m not the first person to describe this trend, and my prior background has been primarily as a consumer web guy more than in B2B companies. But in the next 5 years the web and mobile app stores will increasingly be a force in selling and customer acquisition for busines software. The lessons learned from consumer Web 2.0

Software 100
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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

Most business buyers (95%) are not currently in the market to buy, according to research from the B2B Institute and Professor John Dawes of the Ehrenberg-Bass Institute. Build customer research into each and ensure your marketing activities speak to what customers actually need. Use marketing as the vehicle to communicate your brand.

Marketing 128
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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?

Channel 118
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[Sponsored] The Money Is In The Metrics: Data Driven Decisions Form The Right Strategy For Growth

YoungUpstarts

It’s also a time when you are most agile to work on ideas and implement strategies without the crippling setbacks caused by decision hierarchy and process. The early startup phase of your business is a very exciting time because there is an immense amount of opportunity and success to be had.

Metrics 133
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The $100M+ Club: A New Universe of Buyers ? AGILEVC

Agile VC

On the consumer facing side, the number of companies doing multiple acquisitions of $100M+ was extremely short… Google, eBay/PayPal, Amazon, and Microsoft are at the top of the list. On the B2B SaaS side or enabling services (e.g. <$100M) acquisitions for several years now, but they’ve mainly been acquihires.