Steve Blank

OCTOBER 24, 2016

The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. The best are agile and know how to pivot – make a substantive change to the business model while or before their market has shifted. If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

ConversionXL

MAY 1, 2017

One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to the changes in their market—whether it’s by failing to spot product or channel fatigue, acknowledge new competition, make needed updates to products or marketing adjustments in a timely fashion, or embrace new technology coming online.

Technical Review 127

Technical Review Algorithm Channel Analytics 127

The Startup Magazine

JANUARY 16, 2024

Boost this move by emphasizing urgency through marketing channels and prominently displaying countdown timers on your website. Firstly, these time-sensitive promotions can act as catalysts for customer acquisition and retention, fostering a sense of loyalty among those eager to capitalize on exclusive deals.

Flash 115

Flash Sales Campaign Social Media 115

ConversionXL

JULY 3, 2020

Now, we’re wrapping up a data lake that stores data across all customer touchpoints on most channels, from acquisition to re-engagement. This led to us remodel their entire tracking. We started with offline attribution for recurring orders. Dependencies. Understand what has to happen first for something else to happen later (e.g.,

Technical Review 107

Technical Review Software Review API Analytics 107

The Startup Magazine

MAY 30, 2019

A new kind of company, built to leverage new technologies, new media channels, new working practices and new consumer markets, Crowdify is agile, adaptive, responsive and forward thinking — but also grounded and focused on product and brand strategy and return on marketing investment.

Marketing 76

Marketing Agile Social Network Valuation 76

Austin Startup

AUGUST 30, 2019

AFWERX, who works out of Capital Factory’s Center for Defense Innovation, serves as a channel through which entrepreneurs can access the necessary resources to make their ideas a reality within the U.S. Air Force for Acquisition, Technology and Logistics. What does SBIR Phase I mean, exactly?

SBIR 48

SBIR Government Venture Capital Startup 48

Steve Blank

MARCH 4, 2014

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. KPI’s and processes are the root cause of corporations’ inability to be agile and responsive innovators.

IRR 335

IRR Startup Business Model Agile 335

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?) Expo SF (May.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Steve Blank

JANUARY 26, 2016

Today these potential adversaries are able to harness the power of social networks, encryption, GPS, low-cost drones, 3D printers, simpler design and manufacturing processes, agile and lean methodologies, ubiquitous Internet and smartphones. We’re Our Own Worst Enemy. Efficiently Being Inefficient.

Silicon Valley 120

Silicon Valley North Korea Agile Lean 120

Up and Running

SEPTEMBER 13, 2021

Acquisition. User Acquisition Data Report. User acquisition data is fundamental to maximizing your return on investment for marketing. Customers use a variety of channels to get to your website. Here is a summary of the most commonly-used channels. Target high-traffic channels. Device targeting.

Analytics 93

Analytics SEO Channel Search 93

ConversionXL

JANUARY 18, 2022

Stay relevant with your customer using the right channels and tactics to deliver on the promises outlined in your brand strategy. In partnership with the Wall Street Journal, ServiceNow released a series of branded content that covers topics like low-code IT solutions, workflows, and the habits of agile companies.

Marketing 128

Marketing Campaign Software Review Tulsa 128

Steve Blank

DECEMBER 7, 2010

There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. to optimize this search.

Wiki 311

Wiki Lean Management Business Model 311

YoungUpstarts

NOVEMBER 8, 2017

Cloud-based software, with its scalability, agility and low total cost of ownership, empowers businesses to manage growth on their own terms. For instance, robust reporting allows you to regularly compare financial data from different stores or channels to identify trends that might impact long-term growth, such as cash flow or liquidity.

Cloud 145

Cloud Small Business Singapore Malaysia 145

Steve Blank

AUGUST 31, 2009

The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.) So what’s wrong the product development model? Where Are the Customers?

Customer Development 238

Customer Development Developer Customer Silicon Valley 238

YoungUpstarts

SEPTEMBER 11, 2013

It’s also a time when you are most agile to work on ideas and implement strategies without the crippling setbacks caused by decision hierarchy and process. Businesses invest a great deal of time and resources into marketing strategies and channels but not as much once the individual is within the fold of the sales funnel and customer-base.

Metrics 133

Metrics B2C B2B Channel 133

Steve Blank

MAY 29, 2019

With the nature of work changing, the core skills entrepreneurs need to know to become practitioners are actually core skills that everybody will need to know to get a job: creativity, agility, resilience, tenacity, curiosity. Distribution channels, brand loyalty, etc. And that’s where the difficulties are.

Incubator 331

Incubator Lean Programming Government 331

ConversionXL

NOVEMBER 10, 2020

We might have medium-term goals like “adopting agile methodologies” or “getting everyone on the same page with a project kick-off” as the outcomes for the reader. For example, the Jira Software team created a microsite dedicated to product-agnostic education about becoming an agile team. Distribution framework.

Agile 139

Agile Social Media Audience Software Review 139

YoungUpstarts

SEPTEMBER 11, 2013

It’s also a time when you are most agile to work on ideas and implement strategies without the crippling setbacks caused by decision hierarchy and process. Businesses invest a great deal of time and resources into marketing strategies and channels but not as much once the individual is within the fold of the sales funnel and customer-base.

Metrics 100

Metrics B2C B2B Channel 100

Steve Blank

AUGUST 5, 2010

I think you can blame Customer and Agile Development for a small part of it. Most of the social and mobile channels (YouTube, Facebook, Twitter, iPhone, Android) have emerged in just the past 3-5 years. But scaling customer acquisition may take the same amount of dollars as a traditional software startup. ). Here’s why.

Lean 258

Lean Internet Silicon Valley Venture Capital 258

Steve Blank

FEBRUARY 23, 2016

As a formal method, the Lean Startup consists of three parts: The Business Model Canvas – to frame hypotheses, Customer Development – to test those hypotheses in front of customers, and Agile Engineering – to build Minimum Viable Products to maximize learning. Channel is changed to Deployment. Change Channel to Deployment.

Business Model 120

Business Model Revenue Channel Community 120

Steve Blank

MARCH 11, 2015

And when we do make bets, they’re small bets on incremental products or acquisitions that simply add to the bottom line.”. More agile competitors are starting to eat into our business. They’ve learned the best distribution channel to get the product from their company to the customer. How can we restart our innovation culture?”.

Widget 120

Widget Lean Business Model Metrics 120

Occam's Razor

MAY 2, 2017

The challenge I want to take on is to be specific in the recommendations make, and to share how we can be very nimble and agile. tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. You’ll see three consistent patterns in the thinking expressed below.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Steve Blank

MARCH 11, 2010

None of the students were domain experts in their areas, and each team had to figure out how to contact potential customers and channel partners. Did they describe demand creation and assign acquisition costs? Did they describe distribution channel and assign channel costs? Did they describe lifetime value of a customer?

Intellectual Property 226

Intellectual Property Business Model Customer Development Distribution 226

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Go on an agile diet quickly. With a product development team that is not shipping, any agile methodology will surface major problems quickly. Labels: agile , customer development 15comments: Scott Shapiro said.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Up and Running

APRIL 3, 2017

Step 2: Choose the right social media channels. When it comes to recruiting on social media, not all channels are created equal. In addition, Facebook’s acquisition of Instagram means you can advertise on both platforms seamlessly. As a general rule of thumb: Facebook tells the story of the people and culture of your business.

Social Media 96

Social Media Employee Media Hiring 96

ConversionXL

OCTOBER 7, 2021

You’ll need to maximize your presence on multiple channels with educational content and influencer marketing to ramp up the excitement. Strategy expert, Gary Fox , defines growth marketing as: “An agile and adaptive marketing methodology that focuses on how to get, grow and keep customers.”. Slow skimming.

Product 142

Product Marketing Software Review Social Media 142

ConversionXL

JANUARY 24, 2017

With agile development cycles and uncertain monetization models, they live and die by data and experimentation. Similarly, growth marketers, digital analysts, email marketing specialists, and customer acquisition specialists all do some form of conversion optimization. Image Source.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

The Startup Magazine

FEBRUARY 16, 2022

As part of our growth plan, we’ve realized a need to create new business channels and expand existing ones,” Gurfinkel said in a statement. The benefits of using DataRails can clearly be seen in the rapid customer acquisition the company is experiencing and the overall excitement for the product among users.”

Hiring 137

Hiring Software Review Customer 137

ConversionXL

JANUARY 14, 2020

It’s more than just a distribution channel. Unless you’re a small, agile startup, shipping new features isn’t as simple as it sounds. If you’ve never heard the term scrum or agile before, you’re behind. SEO is a pull channel, and search volume is indicative of demand. Three things will help you with your pitch.

SEO 159

SEO Framework SCRUM Search 159

ConversionXL

AUGUST 5, 2021

monthly email newsletter to entire subscriber list on X day each month) Dynamic workflows are more agile and flexible. Marketing requires a multi-channel approach. Even startups with a lean marketing strategy invest in at least two or three channels. But this can result in data being stored in silos.

Software Review 143

Software Review Technical Review San Diego Retention 143

NZ Entrepreneur

MARCH 11, 2020

It’s about becoming more agile. If you don’t know this stuff, you’re missing a whole world of sales insight that could direct your customer acquisition and retention strategies. 4) Your Multi-Channel Sales Approach. A multi-channel approach has always been used in sales. All the traditional sales channels still exist.

Social Media 63

Social Media Channel Technical Review Sales 63

ConversionXL

APRIL 3, 2018

Corporate Agility. Transparency correlates to agility (Does your CEO know how many tests you ran last month?). Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years.

Retention 106

Retention Artificial Inteligence Channel Email 106

Up and Running

MARCH 14, 2017

The beauty of social media surveys (for all of the founders who either have their own following, or are somehow able to garner enough support to hijack other channels or groups for a serious social gauging) is that they’re quick and easy to execute. Startup validation tactic 2: Social media surveys. Collect qualitative data wherever possible.

Business Plan 94

Business Plan PPC Lean Campaign 94

Austin Startup

JUNE 15, 2010

As a result, marketing teams can gain deeper insight about their consumers and present personalized recommendations, promotions and other sales incentives across a variety of channels where the consumers interact with their brand. Coremetrics’ offerings are a new addition to IBM’s business analytics portfolio.

Analytics 69

Analytics Portfolio Agile eCommerce 69

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition.

San Francisco 68

San Francisco Lean Retention SEM 68

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. For example, which channels drive the most traffic to your product page? Customer acquisition cost (CAC). by smartphone, tablet, or desktop).

Analytics 106

Analytics Metrics Channel Campaign 106

NZ Entrepreneur

JUNE 11, 2019

While larger businesses tend to make more tempting targets for international acquisition, thus siphoning profits out of New Zealand and into the pockets of foreign shareholders, small businesses are generally closely held, with profits staying in the hands of New Zealanders. 2) Small businesses keep profits in New Zealand.

New Zealand 75

New Zealand Small Business Global Dividend 75