Rock Analytics More: Obsess About Goals And Goal Values!

Occam's Razor

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis.

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

Occam's Razor

I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands , rather than engagements matching customer-intent. It is just how all of the Digital Analytics tools are configured at their very core. For the last decade (#omg!),

Trending Sources

Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Go to the Analytics Help Demo Account page.

The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs.

Lean Analytics

Startup Lessons Learned

Lean Analytics is the latest addition to the Lean Series. For example, in the revenue stage—where the company is busy growing revenues and pouring a percentage of them back into user acquisition—there are several places where analytics and iteration can help increase revenues.

Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

Occam's Razor

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature.

Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

Occam's Razor

This post covers an important evolution in Google Analytics' segmentation power. You are going to love analytics and analysis so much more by the time you are done with this post! Google Analytics: New Segmentation User Experience. Google Analytics: Cohort Analysis.

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Then approach each separately (even though there are tools like Google Analytics that will do both). Analytics > Mobile > Overview > Devices.

12 Google Analytics Custom Reports to Help You Grow Faster

ConversionXL

The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective. So, why use Google Analytics custom reports?

10 Ways To Use Analytics To Supercharge Your Business

Startup Professionals Musings

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in his newly updated book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die.

Google Analytics 101: How To Configure Google Analytics To Get Actionable Data

ConversionXL

After reading some of our subscriber feedback , we noticed that many ConversionXL readers didn’t have a solid foundation with a proper Google Analytics setup. Each user of Google Analytics can have multiple accounts. In-Page Analytics (or enhanced link attribution).

The Beginner’s Guide to Mobile App Analytics

ConversionXL

Note that I’m recommending Google products since we’re using Google Analytics throughout this article, but there are many measurement alternatives, like Mixpanel or Localytics. Be sure to link your AdMob account to your Google Analytics account. Acquisition Reports.

The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. Happy analytics. Happy analytics.

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. First, I blame the analytics vendors. Technical Analytics Challenges.

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics.

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

Acquisition is everything we do to attract traffic. many teams for acquisition. Make sure your executive dashboards obsess about acquisition, behavior and outcome metrics. Six simple visualizations, and solutions, for complex marketing, analytics and life challenges.

Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Occam's Razor

The examples cover elements we optimize for in our acquisition ( what are we doing to attract traffic ), behavior ( what happens once they land on our website ) and outcomes ( did we end up making money, were the customers satisfied ) strategies.

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7.

Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

They are slow to grasp new opportunities to rethink customer relationships, to revolutionize products and services, marketing, advertising, acquisition, and to deliver delight and make people happy. Customer acquisition. Re-think Customer Acquisition, Brand Engagement.

Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

Occam's Razor

Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies ( Universal Analytics anyone?). This particular problem exists primarily because Analytics allows us to create custom reports.

Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!"

Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics

ConversionXL

But, using Google Analytics, we can locate where they quit. While the existence of goals in Google Analytics (and other analytical tools out there) is common knowledge, many e-Commerce sites still struggle with getting the proper setup. You can do this in Google Analytics.

7+ Under-Utilized Google Analytics Reports for Conversion Insights

ConversionXL

While Google Analytics is so widely used, most marketers only scratch the surface when it comes to the reports they use. Brian Massey, the Conversion Scientist : One of our more unusual Google Analytics reports is the buyer persona report. In Google Analytics of course.

Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") In Google Analytics specifically it is GA's annoying UI / user experience.

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. In-Page Analytics Report.

Predictive Analytics is a Goldmine for Startups

Startup Professionals Musings

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in his new book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die.

Web Analytics Consulting: A Simple Framework For Smarter Decisions

Occam's Razor

and in this post I want to share a really, really simple framework for structuring web analytics consulting contracts. The Web Analytics Consultant Quandary. From what I understand, I would be creating a Web Analytic Report and giving my recommendations.

How to minimize customer acquisition costs

Duct Tape Marketing

How to minimize customer acquisition costs written by Guest Post read more at Duct Tape Marketing. However, if you are able to minimize Customer Acquisition Costs (CAC), you’ll have a sustainable business that does more than stay afloat.

2 Google Analytics Segments & 1 Report To Help You Better Understand Your Visitors

ConversionXL

Knowing where to segment your Google Analytics data can be daunting. I’ve been learning more about gaining real insights from analytics myself, and my head’s been reeling from staring down the infinite possibilities. Blog eCommerce Resources google analytics

The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post.

Web Analytics Analysis: How to Find Problem Areas & A/B Test Ideas

ConversionXL

Web analytics analysis is a big part of that. Why Web Analytics Analysis Is Important. Web analytics analysis is a key part of the ResearchXL model. Before you can properly complete your web analytics analysis, you should have a list of questions that need answers.

Excellent Analytics Tip #17: Calculate Customer Lifetime Value

Occam's Razor

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. In this post David covers: Why Life Time Value is important (especially in context of Acquisition). Moving to a Life Time Value acquisition strategy will save my company $38,000.

The Saas Math Funnel: Acquisition

StartupCFO

As the name suggests, acquisition is all about driving new users, readers or buyers depending on whether you’re running a SaaS, media or e-commerce business respectively. Instead it’s about the math behind acquisition. Google Analytics alone will not do this for you.

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

" "What is a dimension in analytics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. The post will end with a Web Analytics Measurement Framework. My web analytics KPI is: Average Order Size.

Lean Analytics: The Best Numbers for Non-Tech Companies

Startup Lessons Learned

Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. If you’re coming to them from outside the tech sector, the language around analytics can be particularly confusing. Alistair and Ben, co-authors of the book Lean Analytics, will help you sort it out in our next webcast, Lean Analytics for Non-tech Companies. For those new to analytics, Alistair and Ben have a free Udemy course well worth checking out.

10 Optimization Experts Share Their Favorite Google Analytics Reports (Copy Them!)

ConversionXL

One of the key things Google Analytics helps us do when optimizing a website is identify conversion uplift opportunities. Google Analytics won’t tell us what the problems are, we need to interpret the data ourselves. The first thing I check in Google Analytics.

3 Awesome, Downloadable, Custom Web Analytics Reports

Occam's Razor

While I am using Google Analytics here, you can do custom reporting in pretty much any tool you have access to, be it Yahoo! Web Analytics or Site Catalyst or WebTrends.]. #1: Here's how you can get this report: Log into Google Analytics. It will open in Google Analytics.

Building It Is Not Enough: 5 Practical Tips On User Acquisition

OnStartups

Stories about the growth of "hot" startups such as Facebook, Instagram, AirBNB, and others have created a belief that if you build the right product, customer acquisition will be easy. Finding scalable acquisition channels is a time consuming and strategic effort.

How Call Tracking with Google Analytics Increases Your Profits

ConversionXL

Online, top call tracking services will assign each visitor a unique phone number (known as a legacy number) that will sync with the Google Analytics if dialed. Doing this decreased their Cost Per Acquisition by 30% and tripled their mobile acquisition within the first year.

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. And all standard metrics in any decent web analytics tool.