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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media. Don’t forget it.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy.

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5 Effective Ways for Startups to Lower Customer Acquisition Costs

Up and Running

Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). This article explains how businesses can resist one of the top startup killers known as high customer acquisition costs (CAC). We will go through 5 key strategies for lowering CAC.

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Refutation: An acquisition is always a failure

A Smart Bear: Startups and Marketing for Geeks

Jake Lodwick wrote an article on PandoDaily entitled “An acquisition is always a failure.” The other fallacy of the article is that his sale was a failure because the founder didn’t like being an employee at a larger company. Sure not all acquisitions go that way. Or eBay’s acquisition of PayPal?

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4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

In any case, before the process starts on your startup, you should be doing your own reverse due diligence on the investor, as outlined in this article I published a while back. Sales and distribution channel activity will be analyzed, as well as cost of customer acquisition, to make an independent assessment of your financial projections.

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MyShape Article - Analyst Misses the Point

SoCal CTO

skip to main | skip to sidebar SoCal CTO Monday, March 12, 2007 MyShape Article - Analyst Misses the Point The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

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For Many New Ventures, Location Is The Key To Success

Startup Professionals Musings

Maxwell Wessel, in a classic article in the Harvard Business Review on this subject, points out the exception successes of Zappos in Las Vegas, Sendgrid’s massive growth in Colorado, and RightNow’s $1.5 Wessel measures a 39% acquisition advantage to being in-state. billion dollar sale to Oracle from Bozeman, Montana.

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