Both Sides of the Table

JANUARY 25, 2015

I have written about the deceiving nature of early successes before – in particular in the SaaS or B2B world leading to a phenomenon called “shelfware.” And of course it’s true in personal productivity apps, SMB apps, B2B software and so forth. Success for many is ephemeral. It’s important to understand.

Product 150

Product B2B Warrant Technical Review 150

YoungUpstarts

APRIL 26, 2017

We spoke to Gogoprint about customer acquisition processes, and in particular the importance of sales teams for B2B-oriented e-commerce. However, if you’re a B2B e-commerce start-up, a well-oiled sales team has the potential to contribute strongly to your bottom-line. This is especially true if you are gunning for fast growth.

B2B 179

B2B Sales Thailand Malaysia 179

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

MARCH 11, 2020

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. When does Instagram make sense for B2B?

B2B 113

B2B Marketing Social Media Pakistan 113

View from Seed

OCTOBER 11, 2022

This includes exits from the acquisitions and public offerings of companies like TripleLift, Skillz, Drift, ThredUp, Parsec and others, which allowed us to return multiples of several different funds. We focus on areas where we see broken end-user experiences that impact everyday people in the largest consumer and B2B markets.

Cofounder 156

Cofounder San Francisco Portfolio Limited Partner 156

ConversionXL

MARCH 6, 2019

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience. As AJ Wilcox notes in his course on LinkedIn ads , 72% of the Fortune 1000 are B2B companies. digital ad spend went to video.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

FEBRUARY 3, 2022

Acquisition. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads.

Retention 113

Retention Marketing Acquisition Channel 113

Agile VC

MAY 13, 2013

While our portfolio at NextView is roughly equally weighted to consumer facing and B2B companies, it seems that for consumer companies in particular being first mover confers little benefit and the drawbacks probably outweigh whatever weak advantage might exist. This usually takes a lot of time, money, and energy.

Cloud 205

Cloud B2B Software Review Technical Review 205

ConversionXL

NOVEMBER 4, 2021

Understand that B2B buyers are still humans. Maya Shah-Ceccotti , senior product marketing manager at ScreenCloud, claims that marketers in the B2B space often neglect that end buyers are still humans who are only representing businesses. There is no reason why the same shouldn’t apply to B2B customers.

Product 127

Product Marketing B2B Technical Review 127

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] I only work with B2B clients as well into service delivery. This is John Jantsch.

Channel 65

Channel Acquisition Framework B2B 65

Agile VC

OCTOBER 27, 2011

I’m not the first person to describe this trend, and my prior background has been primarily as a consumer web guy more than in B2B companies. But in the next 5 years the web and mobile app stores will increasingly be a force in selling and customer acquisition for busines software. The lessons learned from consumer Web 2.0

Software 100

Software B2B Silicon Valley Acquisition 100

YoungUpstarts

JULY 16, 2019

AI tools are currently transforming the world of B2B sales, and some of the unique ways AI can streamline your sales process might surprise you. Ryan Moore has two decades of experience in sales and executive talent acquisition. Sales isn’t exempt from this recent growth, either.

Artificial Inteligence 113

Artificial Inteligence Sales Sales Cycle North America 113

ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. For many B2B SaaS companies, problem terms are the biggest opportunity. What is the SEO pyramid? brand terms, solution terms, etc.)

Framework 123

Framework B2B SEO Search 123

ConversionXL

DECEMBER 2, 2020

The first two are more familiar to B2B marketers; the last one often applies to B2C. If the purpose of the analysis is to identify top traffic sources, a much clearer step is “Identify your top two traffic channels in the Google Analytics ‘Acquisition’ report.”. The way someone thinks about something. Exceptions abound.).

Analytics 161

Analytics Acquisition Channel B2C 161

YoungUpstarts

DECEMBER 22, 2020

For instance, an AI system may be able to streamline the talent acquisition process by vetting applicants’ resumes and filtering out unqualified candidates. She helps B2B, B2C, technology, SaaS, healthcare, consumer goods, and professional services companies identify new market opportunities, develop new products, and generate demand.

Artificial Inteligence 165

Artificial Inteligence San Diego Leadership B2C 165

Version One Ventures

SEPTEMBER 17, 2013

How do we differentiate between B2B start-ups that sell to many vs. sell to a few? The SaaS model, with its inherent low customer acquisition costs (CAC) and ease of deployment, makes it possible for companies to be successful when focusing on the SMB market, as well as niche verticals. Sell to few”: Traditional enterprise sales.

Fractional CTO 154

Fractional CTO Software Review Viral Sales Cycle 154

Version One Ventures

MAY 17, 2022

Inflection is the only marketing automation solution purpose built for B2B product-led companies. In years past, the B2B customer experience and buying process were owned by sales. And thus we’ve seen the rise of product-led companies…companies that rely on the product itself to drive user acquisition, activation and retention. .

B2B 107

B2B Product Stealth Marketing 107

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

Version One Ventures

OCTOBER 18, 2012

In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. Three of those have since been acquired and patents did not play a significant role in the acquisition process. To my knowledge, only 4 out of my 35 portfolio companies have filed for patents.

IP 163

IP Technical Review B2C Social Network 163

YoungUpstarts

JULY 26, 2017

You are selling a software, which is constantly changing and evolving, to a specific audience, the B2B companies. 86% of Saas business consider customer acquisition as their highest growth priority. The product might not even make sense to a consumer. Hence, it is critical to market it the right way.

Web 127

Web Software Review Software Technical Review 127

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. While they’re helpful for sales reps, they can be dangerous for B2B marketers because they can make you think you’re doing research when you’re not.

Demand 124

Demand B2B Distribution Channel 124

VC Cafe

MAY 4, 2021

This is in addition to their 2019 acquisition of Anchor, LinkedIn launched a new ‘Creator Mode’ and is experimenting with social audio – “We’re doing some early tests to create a unique audio experience connected to your professional identity.

Audio 139

Audio Software Review Open Source Social Network 139

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 82

B2B Marketing B2C ChatGPT 82

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. That would mean the 1100 new customers in March are the result of February’s acquisition cost. The freemium version influences acquisition of new users. This will help you attribute the conversion to the correct acquisition cost. The key takeaway?

Acquisition 135

Acquisition Churn Rate Cost Customer 135

YoungUpstarts

MAY 29, 2011

B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. We found 4 different major groups of startups that all have very different behavior regarding customer acquisition, time, product, market and team. You can get more findings from the report.

Silicon Valley 230

Silicon Valley Cofounder Technical Cofounder Startup 230

ConversionXL

FEBRUARY 27, 2019

Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. While those acquisition efforts worked well, not all do. Cheap acquisition is (too) cheap. Growth does require large-scale acquisition, but a product launch may not be the best time to do it. But cheap acquisition meant cheap leads.

Product 110

Product Campaign Acquisition Social Media 110

View from Seed

SEPTEMBER 11, 2019

Pre-launch customer development data is another way, sometimes in the form of user surveys for consumer companies or interviews with potential beta customers for B2B businesses. One of our portfolio investments, a B2B SaaS company, was a pre-product startup at the time of the seed round.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

Up and Running

JULY 15, 2015

50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. Acquisition Cost of a New Customer. It not only helps with measuring ROI, but it is extremely helpful in determining a basic marketing budget (number of new customers in a year times acquisition cost). Do you feel the same way?

Marketing 60

Marketing Social Media Campaign Acquisition 60

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

Steve Blank

MAY 29, 2011

B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. We found 4 different major groups of startups that all have very different behavior regarding customer acquisition, time, product, market and team.

Technical Cofounder 333

Technical Cofounder Early Stage Startup Silicon Valley 333

crowdSPRING Blog

JANUARY 30, 2013

It’s a fascinating report with insights into the challenges faced by B2B marketers and how they are leveraging content marketing to promote their businesses. Today, the vast majority of marketers use content marketing and B2B marketers are spending one third of their marketing budgets on content marketing, an 8% increase over the prior year.

North America 100

North America B2B America Marketing 100

VC Cafe

OCTOBER 28, 2021

In this Techcrunch article written by Aaron Levie of Box, he refers to it as the rise of enterprise ‘to ys’, citing the acquisition of Yammer by Microsoft for $1.3 The consumerisation of enterprise was a big investment trend in 2011-2012. If you think about it, the consumerisation of enterprise tech is now the standard.

B2B 167

B2B Sales Cycle Software Mobile 167

View from Seed

SEPTEMBER 4, 2018

This is why we actually have one of the lowest # of investments/partner among all institutional seed funds, and have invested in developing a platform of resources to support founders around team building, product, customers acquisition, and capital planning.

North America 120

North America Seed Stage Early Stage Lead Investor 120

View from Seed

JANUARY 24, 2024

For example, Facebook was an application enabled by the internet, but its social graph and reach became a platform for customer acquisition, personalization, and other applications that were built upon it. This manifests itself in consumer, B2B, Health, and other mass market categories that form the Everyday Economy.

Vertical 194

Vertical Cloud Software Technology 194

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. customer acquisition process and channels). Tidal Wave 2 – Rising Acquisition Costs. ?. Cons : Expensive customer acquisition cost (CAC) and hard to scale. ideal customer).

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

SoCal CTO

NOVEMBER 17, 2009

I’m more familiar with content marketing in B2B Marketing. Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative. A negative customer acquisition cost! Again, an interesting topic to discuss.

Southern California 170

Southern California Acquisition Cost Customer 170