B2B Ecommerce Sites: What Works for B2B Buyers?


But the B2B ecommerce market is growing exponentially , estimated to reach $1.2 Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie.

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5 Content Marketing Strategies for Niche B2B Industries


Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. There are thousands of B2B industries that seem too complex or too niche for content marketing. Acquisition

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B2B Marketing Attribution: Models, Tools, and Processes


Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. By far, Salesforce is the most widely used CRM for B2B businesses.

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Why And How Your B2B eCommerce Start-up Should Work On Having A Strong Sales Team


We spoke to Gogoprint about customer acquisition processes, and in particular the importance of sales teams for B2B-oriented e-commerce. However, if you’re a B2B e-commerce start-up, a well-oiled sales team has the potential to contribute strongly to your bottom-line.

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Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B


Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Are there use cases for voice search in B2B? Acquisition

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Find New Customers With These 8 B2B Lead Generation Tips

YFS Magazine

Grow Marketing & Sales customer acquisition lead generation marketingHarness these lead generation strategies to create a powerful marketing plan and attract quality leads.

How To Better Measure B2B Lead Generation


Yes, there’s a lot of insight to be gained from web analytics for eCommerce sites , you can also learn a lot about B2B lead generation if you’re using analytics correctly. More on this as we get deeper into measurable web analytics for B2B marketing sites.

Retooling Marketing in a B2B Company

Venture Chronicles

A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates. Marketing Uncategorized B2B inbound marketing Ping Identity

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The State of Business To Business (B2B) Content Marketing In North America

crowdSPRING Blog

It’s a fascinating report with insights into the challenges faced by B2B marketers and how they are leveraging content marketing to promote their businesses. B2B marketers are using an average of five social distribution channels and the majority use 10 or more tactics.

Startup Stories: Everlater’s journey from childhood friends to acquisition by AOL

The Next Web

After pivoting into a B2B model, Everlater got acquired by AOL to become MapQuest Travel Blogs. Startup Stories is a series of short documentaries about TechStars companies hosted exclusively by The Next Web.

Marketing Metrics 101 for B2B Startups


Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs


In pure web businesses where the headcount doesn’t need to grow as customer acquisition scales, it is also very useful to look customer acquisition costs without the headcount costs.) Metrics on all aspects of the customer acquisition process to find out what can be improved.

Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan


I’m more familiar with content marketing in B2B Marketing. Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative. A negative customer acquisition cost!

LinkedIn Video Ads: Relevance, Specs, and Use Cases


The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience. As AJ Wilcox notes in his course on LinkedIn ads , 72% of the Fortune 1000 are B2B companies. are a big reason why Linkedin has become a popular, if expensive, platform for B2B advertisers.

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SaaS Content Marketing: 5 Proven Strategies to Earn Links


That simplifies content creation and link building compared to, say, trying to promote niche B2B software. Some events that earned links were intentional—acquisitions and funding announcements, for example. Acquisition

Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers


Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Acquisition

6 PPC Tactics for Account-Based Marketing Campaigns


This is also where LinkedIn is an ABM powerhouse for enterprise-level B2B marketers. AcquisitionPPC campaigns continue to become increasingly well-targeted. More and more companies are using tactics like single-keyword ad groups ( SKAGs ) and single-product ad groups ( SPAGs ).

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Cold Emails: Can They Work, Or Are They Just Spam?


For example, Jon Buchan of Charm Offensive is known for his humorous B2B emails, usually with pictures of cute animals included as attachments. AcquisitionCold emails are unsolicited emails sent to previously uncontacted recipients. The term has a bad reputation.

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Freemium vs. Free Trial: Which Gets You More Paying Customers (Not Just Freeloaders)?


Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%. Nonetheless, sharpening targeting for user acquisition or offering a trial only to some users (e.g. Acquisition

The $100M+ Club: A New Universe of Buyers ? AGILEVC

Agile VC

On the consumer facing side, the number of companies doing multiple acquisitions of $100M+ was extremely short… Google, eBay/PayPal, Amazon, and Microsoft are at the top of the list. On the B2B SaaS side or enabling services (e.g. How to Evaluate Firms for a Seed VC.

Optimizing the Free Trial Signup – How Flow Got a 17% Lift [Case Study]


Depending on your cost per lead acquisition, as well as conversion rates per traffic source, you’ll want to spend time A/B testing the amount of information asked for, the way it’s asked, and the order it’s asked in (among other things), while prioritizing specific sources.

Lean Marketing: Basic Metrics You Should be Watching. Now.

crowdSPRING Blog

Customer Acquisition Cost. Every business, whether B2B or B2C has to bring in customers. The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not.

Is Your SaaS Go-to-Market Strategy Tsunami-Proof?


Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. customer acquisition process and channels). Tidal Wave 2 – Rising Acquisition Costs. ?.

7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

For B2B environments, consider who makes the buy decisions. Always gauge progress by business indicators, like customer acquisition cost and customer satisfaction.

The unprofitable SaaS business model trap

A Smart Bear: Startups and Marketing for Geeks

time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention. Few B2B companies can truly claim “viral growth” characteristics. Drastically reduce the cost of customer acquisition.

Introducing NextView III and Our Focus on the Everyday Economy

View from Seed

There are countless B2B startups that are enabling this digital transformation and how consumers experience the Everyday Economy. Sunrise , a calendar app we invested in from our first fund, was used every single day by millions of consumers prior to their acquisition by Microsoft.

Highlights from NextView’s inaugural Hiring Bootcamp

View from Seed

B2C companies usually have a strong grasp of their marketing funnel (and B2B companies with their sales funnel), and the best ones are relentless on constant fine-tuning and optimization.

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Scaling user growth: don’t bank on partnerships

The Equity Kicker

He lists the four (paid, viral, SEO, sales – for B2B) and then ‘other’ in which he says: There’s the odd partnership, like Yahoo/Google, that can help make or break a startup – but these are rare and situational. His advice on how to balance non-scalable customer acquisition with scalable acquisition at the early stages is spot on. Andrew Chen has a great post up detailing the ways to scale user growth.

Viral 101

The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post.

Be Honest About Whether Your Product Really Makes a Difference

Both Sides of the Table

I have written about the deceiving nature of early successes before – in particular in the SaaS or B2B world leading to a phenomenon called “shelfware.” And of course it’s true in personal productivity apps, SMB apps, B2B software and so forth. Startups in a world of massive markets can be confusing. The law of large numbers, platforms that can make your company blow up unexpectedly and the trendy nature of tech markets can be deceiving.

5 Ways AI’s Role In Sales Might Surprise You


AI tools are currently transforming the world of B2B sales, and some of the unique ways AI can streamline your sales process might surprise you. Ryan Moore has two decades of experience in sales and executive talent acquisition.

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A dumb American’s perspective on investing in Southeast Asia


B2B, for example, hasn’t even even really started as a category yet. The interesting thing about the US market is that customer acquisition these days is actually fairly straightforward online now for most customer audiences.

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A dumb American’s perspective on investing in Southeast Asia


B2B, for example, hasn’t even even really started as a category yet. The interesting thing about the US market is that customer acquisition these days is actually fairly straightforward online now for most customer audiences.

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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. The Google Small Business page on Facebook is an example of a B2B strategy. Are you at a B2B company? Maybe the problem is B2B.

Q4 2018: Portfolio News and Activities

Version One Ventures

You can read about the acquisition here. Karthik Sridharan, founder of Kinnek , wrote a great article on Medium on what they’ve learned from building the largest North American B2B marketplace. We are well into 2019. And yes, this is the time of year when people are thinking about resolutions and looking ahead. And while we are very excited about the new year and new fund, we also want to spend a few minutes to reflect on last quarter.

Accidental VC: When Should Startups Announce Seed Funding?

View from Seed

This particular company, as a B2B SaaS business, would definitely benefit from driving traffic to convert into subscribers or leads on their email list. Accidental VC is a series of short posts written by me, Jay Acunzo.

The #1 thing successful founders think about for their next startups


One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5.

The #1 thing successful founders think about for their next startups


One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5.

The Silent Benefits of PR

Both Sides of the Table

Customer Acquisition - I left customer acquisition for last intentionally. When I was the CEO of my first startup our company won the B2B PR company of the year in the UK.

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5 Tips To Find Diverse Candidates That Make Dollars And Sense


As the CEO of Peak Sales Recruiting , we have worked with world class companies to bolster their talent acquisition efforts, and in the process, have developed 5 tips to find diverse candidates that make dollars and sense: 1. by Eliot Burdett, co-founder and CEO of Peak Sales Recruiting.

Vertical or Horizontal

A Crowded Space

There are some possibilities in this square – some B2B marketplaces, perhaps healthcare on the consumer side. People in the startup ecosystem have been heralding the “unbundling of Craigslist” graphic for years now. This is the original from Andrew Parker.

The Consumerization of Business Software ? AGILEVC

Agile VC

I’m not the first person to describe this trend, and my prior background has been primarily as a consumer web guy more than in B2B companies. There’s a couple different forces I see at work: 1) Selling & Customer Acquisition - In the last 5 years, the biggest force in business software was the impact of the cloud as an infrastructure layer and product/service delivery mechanism. companies on user acquisition are increasingly being applied to SaaS companies.

[Sponsored] The Money Is In The Metrics: Data Driven Decisions Form The Right Strategy For Growth


In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase.