5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. There are thousands of B2B industries that seem too complex or too niche for content marketing. Acquisition

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B2B Marketing Attribution: Models, Tools, and Processes

ConversionXL

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. By far, Salesforce is the most widely used CRM for B2B businesses.

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Why And How Your B2B eCommerce Start-up Should Work On Having A Strong Sales Team

YoungUpstarts

We spoke to Gogoprint about customer acquisition processes, and in particular the importance of sales teams for B2B-oriented e-commerce. However, if you’re a B2B e-commerce start-up, a well-oiled sales team has the potential to contribute strongly to your bottom-line.

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Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B

ConversionXL

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Are there use cases for voice search in B2B? Acquisition

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Find New Customers With These 8 B2B Lead Generation Tips

YFS Magazine

Grow Marketing & Sales customer acquisition lead generation marketingHarness these lead generation strategies to create a powerful marketing plan and attract quality leads.

How To Better Measure B2B Lead Generation

ConversionXL

Yes, there’s a lot of insight to be gained from web analytics for eCommerce sites , you can also learn a lot about B2B lead generation if you’re using analytics correctly. More on this as we get deeper into measurable web analytics for B2B marketing sites.

How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc.

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Retooling Marketing in a B2B Company

Venture Chronicles

A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates. Marketing Uncategorized B2B inbound marketing Ping Identity

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Startup Stories: Everlater’s journey from childhood friends to acquisition by AOL

The Next Web

After pivoting into a B2B model, Everlater got acquired by AOL to become MapQuest Travel Blogs. Startup Stories is a series of short documentaries about TechStars companies hosted exclusively by The Next Web.

Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

In pure web businesses where the headcount doesn’t need to grow as customer acquisition scales, it is also very useful to look customer acquisition costs without the headcount costs.) Metrics on all aspects of the customer acquisition process to find out what can be improved.

Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

I’m more familiar with content marketing in B2B Marketing. Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative. A negative customer acquisition cost!

Freemium vs. Free Trial: Which Gets You More Paying Customers (Not Just Freeloaders)?

ConversionXL

Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%. Nonetheless, sharpening targeting for user acquisition or offering a trial only to some users (e.g. Acquisition

The $100M+ Club: A New Universe of Buyers ? AGILEVC

Agile VC

On the consumer facing side, the number of companies doing multiple acquisitions of $100M+ was extremely short… Google, eBay/PayPal, Amazon, and Microsoft are at the top of the list. On the B2B SaaS side or enabling services (e.g. How to Evaluate Firms for a Seed VC.

Lean Marketing: Basic Metrics You Should be Watching. Now.

crowdSPRING Blog

Customer Acquisition Cost. Every business, whether B2B or B2C has to bring in customers. The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not.

Optimizing the Free Trial Signup – How Flow Got a 17% Lift [Case Study]

ConversionXL

Depending on your cost per lead acquisition, as well as conversion rates per traffic source, you’ll want to spend time A/B testing the amount of information asked for, the way it’s asked, and the order it’s asked in (among other things), while prioritizing specific sources.

Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

ConversionXL

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. customer acquisition process and channels). Tidal Wave 2 – Rising Acquisition Costs. ?.

Q4 2018: Portfolio News and Activities

Version One Ventures

You can read about the acquisition here. Karthik Sridharan, founder of Kinnek , wrote a great article on Medium on what they’ve learned from building the largest North American B2B marketplace. We are well into 2019. And yes, this is the time of year when people are thinking about resolutions and looking ahead. And while we are very excited about the new year and new fund, we also want to spend a few minutes to reflect on last quarter.

The unprofitable SaaS business model trap

A Smart Bear: Startups and Marketing for Geeks

time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention. Few B2B companies can truly claim “viral growth” characteristics. Drastically reduce the cost of customer acquisition.

Introducing NextView III and Our Focus on the Everyday Economy

View from Seed

There are countless B2B startups that are enabling this digital transformation and how consumers experience the Everyday Economy. Sunrise , a calendar app we invested in from our first fund, was used every single day by millions of consumers prior to their acquisition by Microsoft.

Highlights from NextView’s inaugural Hiring Bootcamp

View from Seed

B2C companies usually have a strong grasp of their marketing funnel (and B2B companies with their sales funnel), and the best ones are relentless on constant fine-tuning and optimization.

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A dumb American’s perspective on investing in Southeast Asia

Hippoland

B2B, for example, hasn’t even even really started as a category yet. The interesting thing about the US market is that customer acquisition these days is actually fairly straightforward online now for most customer audiences.

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A dumb American’s perspective on investing in Southeast Asia

Hippoland

B2B, for example, hasn’t even even really started as a category yet. The interesting thing about the US market is that customer acquisition these days is actually fairly straightforward online now for most customer audiences.

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Scaling user growth: don’t bank on partnerships

The Equity Kicker

He lists the four (paid, viral, SEO, sales – for B2B) and then ‘other’ in which he says: There’s the odd partnership, like Yahoo/Google, that can help make or break a startup – but these are rare and situational. His advice on how to balance non-scalable customer acquisition with scalable acquisition at the early stages is spot on. Andrew Chen has a great post up detailing the ways to scale user growth.

Viral 101

The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post.

The #1 thing successful founders think about for their next startups

Hippoland

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5.

The #1 thing successful founders think about for their next startups

Hippoland

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5.

Be Honest About Whether Your Product Really Makes a Difference

Both Sides of the Table

I have written about the deceiving nature of early successes before – in particular in the SaaS or B2B world leading to a phenomenon called “shelfware.” And of course it’s true in personal productivity apps, SMB apps, B2B software and so forth. Startups in a world of massive markets can be confusing. The law of large numbers, platforms that can make your company blow up unexpectedly and the trendy nature of tech markets can be deceiving.

How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. The Google Small Business page on Facebook is an example of a B2B strategy. Are you at a B2B company? Maybe the problem is B2B.

Accidental VC: When Should Startups Announce Seed Funding?

View from Seed

This particular company, as a B2B SaaS business, would definitely benefit from driving traffic to convert into subscribers or leads on their email list. Accidental VC is a series of short posts written by me, Jay Acunzo.

The Silent Benefits of PR

Both Sides of the Table

Customer Acquisition - I left customer acquisition for last intentionally. When I was the CEO of my first startup our company won the B2B PR company of the year in the UK.

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5 Tips To Find Diverse Candidates That Make Dollars And Sense

YoungUpstarts

As the CEO of Peak Sales Recruiting , we have worked with world class companies to bolster their talent acquisition efforts, and in the process, have developed 5 tips to find diverse candidates that make dollars and sense: 1. by Eliot Burdett, co-founder and CEO of Peak Sales Recruiting.

Vertical or Horizontal

A Crowded Space

There are some possibilities in this square – some B2B marketplaces, perhaps healthcare on the consumer side. People in the startup ecosystem have been heralding the “unbundling of Craigslist” graphic for years now. This is the original from Andrew Parker.

The Consumerization of Business Software ? AGILEVC

Agile VC

I’m not the first person to describe this trend, and my prior background has been primarily as a consumer web guy more than in B2B companies. There’s a couple different forces I see at work: 1) Selling & Customer Acquisition - In the last 5 years, the biggest force in business software was the impact of the cloud as an infrastructure layer and product/service delivery mechanism. companies on user acquisition are increasingly being applied to SaaS companies.

Demand Generation: Turning Tactics into Strategy

ConversionXL

It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. For B2B marketers, demand generation tactics—no matter how well targeted—fail if they focus exclusively on how a product or service benefits the prospect alone. There’s a building.

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[Sponsored] The Money Is In The Metrics: Data Driven Decisions Form The Right Strategy For Growth

YoungUpstarts

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase.

The NextView Ventures Manifesto

View from Seed

This is why we actually have one of the lowest # of investments/partner among all institutional seed funds, and have invested in developing a platform of resources to support founders around team building, product, customers acquisition, and capital planning. Despite rumors that the VC business slows down in the summer, we’ve had one or our busiest periods in quite a while.

Gig Economy 2019: Hire Top Freelancers

Transformify

Ranging from digital and market entry strategy, to full webpage design, client acquisition or even SAP and Oracle implementation and customization, the projects require clear definition of the rights and obligations of the parties, and in most cases, a signed NDA.

10 Smarter Ways to Save Money in Your Business

Kodorra

Since this virtue served me well throughout my entrepreneur journey, here I’d like to share the same money-saving tricks that helped grew my company to its acquisition. Almost every B2B business extends a credit term to their clients.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. It may turn out that Facebook is the most expensive user acquisition channel for you, but you won’t know that until you test other things.

Does Your Brand Have A Social Media Etiquette Policy?

Brandanew

It’s equally true for your B2B customers. For instance, if you know of an acquisition but it has not been made public yet. Social Media channels like Instagram, Facebook, Twitter etc. have become important channels of direct communication between brands and consumers.

From Wall Street to Entrepreneurship: 6 Hard Lessons Learned

Up and Running

Leveraging our financial skill sets, my partner and I started Harper Partners, a tech-enabled factoring company that helps innovative B2B businesses and startups fund their working capital. Customer acquisition will be harder than expected.

The Money Is In The Metrics: Data Driven Decisions Form The Right Strategy For Growth

YoungUpstarts

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase.