YoungUpstarts

MAY 29, 2011

B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. We found 4 different major groups of startups that all have very different behavior regarding customer acquisition, time, product, market and team. You can get more findings from the report.

Silicon Valley 230

Silicon Valley Cofounder Technical Cofounder Startup 230

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Steve Blank

MAY 29, 2011

B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. We found 4 different major groups of startups that all have very different behavior regarding customer acquisition, time, product, market and team.

Technical Cofounder 333

Technical Cofounder Early Stage Startup Silicon Valley 333

YoungUpstarts

AUGUST 4, 2014

They should also consider launching online B2C or B2B platforms incorporating mobile and social-commerce. Beyond Lenovo’s famous acquisition of IBM’s PC business, entertainment conglomerate Dalian Wanda bought American cinema operator AMC Entertainment followed by British yacht builder Sunseeker.

Technical Review 171

Technical Review United Arab Emirates Saudi Arabia China 171

VC Cafe

MAY 4, 2021

This is in addition to their 2019 acquisition of Anchor, LinkedIn launched a new ‘Creator Mode’ and is experimenting with social audio – “We’re doing some early tests to create a unique audio experience connected to your professional identity.

Audio 140

Audio Software Review Open Source Social Network 140

ConversionXL

APRIL 28, 2021

Gamification isn’t the domain of B2C or gaming sites alone. There are ample ways of bringing competition and interactivity to B2B processes, too: think bringing quizzes to webinars, adding certifications to professional development add-ons, and creating in-app experiences that make completing a task a joy.

Email 151

Email Product Marketing Cofounder 151

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 82

B2B Marketing B2C ChatGPT 82

View from Seed

SEPTEMBER 11, 2019

Pre-launch customer development data is another way, sometimes in the form of user surveys for consumer companies or interviews with potential beta customers for B2B businesses. One of our portfolio investments, a B2B SaaS company, was a pre-product startup at the time of the seed round.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

Duct Tape Marketing

SEPTEMBER 30, 2022

12:29] Where do you stand on your messaging for client acquisition? [15:49] If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. But it's people who care about that experience, right?

Marketing 75

Marketing Differentiation B2C PR 75

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. The second relies on retention. The second type is winning.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. That would mean the 1100 new customers in March are the result of February’s acquisition cost. The freemium version influences acquisition of new users. This will help you attribute the conversion to the correct acquisition cost. The key takeaway?

Acquisition 135

Acquisition Churn Rate Cost Customer 135

ConversionXL

SEPTEMBER 20, 2018

This isn’t limited to the B2C space. Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. customer acquisition process and channels). Tidal Wave 2 – Rising Acquisition Costs. ?. Tidal Wave 1: Buyers now prefer to self-educate.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

Austin Startup

APRIL 17, 2017

Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management. AUTHORS delivers insights and predictive analytics to entertainment companies during the acquisitions process, supporting editors and producers in making smart project decisions.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

The Startup Magazine

APRIL 24, 2020

Whether you’re interested in selling a website you built from scratch, or want to sell your Amazon-based B2C brand, there are many different baseline factors that go into determining an appropriate website valuation number. Variation of customer acquisition channels. Examples of these include the following: Age of business.

eCommerce 91

eCommerce Valuation B2C Revenue 91

VC Cafe

OCTOBER 28, 2021

In this Techcrunch article written by Aaron Levie of Box, he refers to it as the rise of enterprise ‘to ys’, citing the acquisition of Yammer by Microsoft for $1.3 The consumerisation of enterprise was a big investment trend in 2011-2012. If you think about it, the consumerisation of enterprise tech is now the standard.

B2B 168

B2B Sales Cycle Software Mobile 168

Austin Startup

OCTOBER 15, 2017

What is your Customer Acquisition Cost? But, it is likely the major differentiator between a win and a loss whether you are selling B2B or B2C. Even more prosaic products are susceptible to all manner of monetization complexity. You probably can’t answer that with clarity until you have acquired 10,000 customers.

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014. That’s great!

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 133

Metrics B2C B2B Channel 133

View from Seed

JUNE 5, 2018

B2C companies usually have a strong grasp of their marketing funnel (and B2B companies with their sales funnel), and the best ones are relentless on constant fine-tuning and optimization. How long would it take from opening the role to get someone in this seat, starting to make an impact to the business?

Hiring 120

Hiring Portfolio Metrics B2C 120

View from Seed

MARCH 3, 2015

Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. It may turn out that Facebook is the most expensive user acquisition channel for you, but you won’t know that until you test other things. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 100

Metrics B2C B2B Channel 100

View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Thank you for reading our insights and our story.

Social Media 185

Social Media B2B North America Media 185

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. customer acquisition cost or CAC). I''ll discuss each one below. 1) Enterprise Sales. in quota for a rep (i.e., $1m

Sales 50

Sales Technical Review Software Review B2B 50

Duct Tape Marketing

NOVEMBER 23, 2016

He’s successfully helped companies across the B2B, B2C & B2G spaces use their data to overcome their marketing and customer acquisition challenges – and is always willing to help. Drop him a note here.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

ReadWriteStart

FEBRUARY 27, 2018

Lead generation , customer acquisition, and sales resources are being approached differently. If you are a small to medium-sized business, you may be contemplating how to transform your sales team to maximize the results from lead generation and customer acquisition activities while minimizing sales resources. Personalizing Pitches.

Sales 71

Sales Artificial Inteligence Lead Generation B2B 71

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2B, sales-driven technology. Vision for B2C, virality-driven community. The former means your friends won’t hear about your company until the acquisition. . $250k now, plus 2 tranches for another $1mm based on performance goals. 40% dilution for full round (roughly $2mm pre-money). Requires team relocation.

Term Sheet 31

Term Sheet Dilution Participating Preferred B2C 31

ConversionXL

JUNE 8, 2017

Acquisition segments. Acquisition segments. If you are in B2B, you’ve certainly heard of account-based marketing by now. Following are the main types of segments that you will be able to actually build and use with the technology available today. Contextual segments. Behavioral segments. Historical segments. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. I also liked the DemandGen Framework because it considered customer expansion revenue in addition to the acquisition side , which is covered by the SiriusDecisions models. In that unannounced meeting, Brett Hurt, our CEO and co-founder, laid it out for us.

Demand 101

Demand Revenue SQL B2B 101

Mucker Lab

APRIL 6, 2023

You engage the marketing team and you do a lot of acquisition and people are coming. If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. Before you scale the acquisition like crazy, really figure out how to activate new users, how to convert them.

Product 78

Product CTO Hire Startup Fractional CTO 78

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2B, sales-driven technology. Vision for B2C, virality-driven community. The former means your friends won’t hear about your company until the acquisition. . $250k now, plus 2 tranches for another $1mm based on performance goals. 40% dilution for full round (roughly $2mm pre-money). Requires team relocation.

Term Sheet 20

Term Sheet Dilution Participating Preferred B2C 20

ConversionXL

DECEMBER 7, 2016

If your B2B/B2C product or service doesn’t have search demand already and you want to use demographic targeting to your advantage, then these are the prioritized networks we’ve found work best across our 75+ clients: Facebook (custom audiences). LinkedIn (not great for B2C). AdWords Display (sheer publisher size).

PPC 48

PPC B2C B2B Sales Cycle 48

ConversionXL

JUNE 16, 2022

This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. That B2B sales are built on relationships. B2B buyers engage in an average of 27 interactions with a vendor before making a purchase decision, Forrester research shows. B2C or B2B, all marketing is people talking to people.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

NOVEMBER 29, 2018

Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%. Nonetheless, sharpening targeting for user acquisition or offering a trial only to some users (e.g. Still, which product-led strategy—on average—converts better: freemium or free trial?

Customer 119

Customer Conversion Acquisition B2B 119

Duct Tape Marketing

DECEMBER 5, 2013

This explosive growth has made Pinterest a viable traffic and revenue source for many B2B and B2C businesses. Brian Jensen is the Director of Traffic Acquisition at SEO.com and has a passion for all things marketing. What are your success stories? Is there a valuable tip you’d like to add? If so, leave a comment below!

Social Media 77

Social Media Social Network Channel HTML 77

ReadWriteStart

NOVEMBER 14, 2023

They can, however, consistently be grouped into three: (1) Business to Business (B2B) startups, (2) Business to Consumer (B2C) startups, and (3) Business to Business to Consumer. Startups have long varied in the gaps and challenges they solve and the solutions they offer.

B2C 120

B2C Startup Acquisition Finance 120