ConversionXL

MARCH 11, 2020

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. When does Instagram make sense for B2B?

B2B 113

B2B Marketing Social Media Pakistan 113

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that.

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

DECEMBER 2, 2020

The first two are more familiar to B2B marketers; the last one often applies to B2C. If the purpose of the analysis is to identify top traffic sources, a much clearer step is “Identify your top two traffic channels in the Google Analytics ‘Acquisition’ report.”. How do you win a presidential campaign? Run the best campaign.

Analytics 161

Analytics Acquisition Channel B2C 161

ConversionXL

APRIL 28, 2021

But when we took a closer look, we discovered that, even if we scaled our email campaigns, the users who received our emails represented a measly 1% of our overall revenue. We launched our second campaign a week later, and the story got worse. Both were above industry benchmarks, which was something we were really proud of.

Email 151

Email Product Marketing Cofounder 151

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. By campaign of first order. Marketing campaigns and promotions. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

AUGUST 18, 2020

Before you kick off a link-building campaign or invest in creating quality content, you need to understand where the volume is, how competitive terms are, and the intent behind those queries. In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. Solution terms.

Framework 123

Framework B2B SEO Search 123

Up and Running

JULY 15, 2015

50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. Ecommerce statistics—money generated by source, by campaign, by ad, and so on. Online goal statistics—email submissions and downloads by source, by campaign, by ad. Acquisition Cost of a New Customer. Cost Per Lead.

Marketing 60

Marketing Social Media Campaign Acquisition 60

Version One Ventures

MAY 17, 2022

Inflection is the only marketing automation solution purpose built for B2B product-led companies. In years past, the B2B customer experience and buying process were owned by sales. And thus we’ve seen the rise of product-led companies…companies that rely on the product itself to drive user acquisition, activation and retention. .

B2B 107

B2B Product Stealth Marketing 107

ConversionXL

JUNE 2, 2022

To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. So Ryan, welcome to the show.

Channel 65

Channel Acquisition Framework B2B 65

ConversionXL

JANUARY 18, 2022

They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. That would mean the 1100 new customers in March are the result of February’s acquisition cost. The freemium version influences acquisition of new users. This will help you attribute the conversion to the correct acquisition cost. The key takeaway?

Acquisition 135

Acquisition Churn Rate Cost Customer 135

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. While they’re helpful for sales reps, they can be dangerous for B2B marketers because they can make you think you’re doing research when you’re not.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

JULY 8, 2021

If you’re using content to generate leads for your B2B or SaaS business, it’s critical you measure how well your activities are contributing to the cause. Acquisition conversion rate: Which channels produce the best conversion rate, and why? Leads generated from content.

Conversion 156

Conversion CPA Metrics Analytics 156

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 82

B2B Marketing B2C ChatGPT 82

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest. Marketing teams capitalize on this fact with lead generation campaigns. Very few, if any, of these interactions are with a sales rep.

Demand 95

Demand Management B2B Campaign 95

ConversionXL

MARCH 5, 2019

Cold email is not a replacement for inbound methods but a supplement—a way to drive near-term growth while inbound campaigns gain traction. The most important thing you can do for your cold email campaign is to send relevant messages. Here’s an excerpt from one of his successful campaigns: ( Image source ).

Email 130

Email Campaign Reputation San Diego 130

Duct Tape Marketing

SEPTEMBER 30, 2022

12:29] Where do you stand on your messaging for client acquisition? [15:49] If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. ” Do you ever fight the urge to say we have to be different again? [12:29]

Marketing 75

Marketing Differentiation B2C PR 75

Duct Tape Marketing

FEBRUARY 14, 2018

Email has four main technical prongs: capturing email addresses, managing lists and campaigns, “designing” your campaign, and delivering your campaign–all of which are usually included in your Email Service Provider plan. Campaign “design” is potentially the most technical aspect of the bunch. (As But I digress.).

Email 49

Email Technical Review Marketing SEO 49

Austin Startup

APRIL 17, 2017

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. SkimKing SocialMatters.ai

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

FEBRUARY 26, 2014

In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations. Add new seasonal Campaigns to experiment with new ideas.

PPC 111

PPC Widget Campaign Technical Review 111

SoCal CTO

NOVEMBER 17, 2009

Then I check and manage our Google Adwords campaign and check our analytics/stats. I’m more familiar with content marketing in B2B Marketing. Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative.

Southern California 170

Southern California Acquisition Cost Customer 170

ConversionXL

JUNE 8, 2017

Acquisition segments. Acquisition segments. Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? If you are in B2B, you’ve certainly heard of account-based marketing by now. Orchestrating Your Personalization Campaigns. Contextual segments. Behavioral segments.

Programming 97

Programming Revenue Analytics Software Review 97

YoungUpstarts

SEPTEMBER 21, 2020

The “Four Es of Going Electronic” While it seems absurd to add “driving paper around” to anyone’s job description, it speaks to how deeply checks are embedded in the B2B world. You’d have to run an enablement campaign to get vendors on board. You’d have to keep them supplied with check stock.

Stock 264

Stock B2B Sales Cost 264

ConversionXL

SEPTEMBER 20, 2021

Choose an ad format and campaign that aligns with your end goals (e.g. For example, if you owned a content marketing agency, you could look for “B2B content marketing agency” or “content marketing” to see who has videos that rank: You can also use keyword research tools, like Ahrefs and SEMrush, to augment your competitor research.

Analytics 134

Analytics Metrics Channel Video 134

Venture Chronicles

APRIL 20, 2014

A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates. Marketing Uncategorized B2B inbound marketing Ping Identity'

B2B 45

B2B Marketing SEM Bandwidth 45

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Customer acquisition cost: Prevent reckless spending Where to track CAC 13. Digital marketing metrics are values that are used to track and measure campaign performance. Marketing metrics are a competitive advantage.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. If we look at the hierarchy of marketing data, it goes something like this: Acquisition (e.g. What is attribution?

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

SEPTEMBER 15, 2020

Instead, I’ve seen the odd campaign warning people about the dangers of online shopping—but that doesn’t solve customers’ problems. campaign about the dangers of online shopping). They even created a B2B technology agency called Ocado Solutions to help build other online supermarkets. It’s just unrealistic.

Customer 85

Customer Community Revenue Software Review 85

View from Seed

MARCH 3, 2015

For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. In the early days, StumbleUpon was a key part of the playbook. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 133

Metrics B2C B2B Channel 133

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Duct Tape Marketing

JUNE 30, 2017

Consider the following: 78% of organizations say data-driven marketing increases lead conversion and customer acquisition ( source ). Data-driven marketing is the ability to analyze your existing data, understand what’s missing, how to segment it and apply it to your marketing campaigns. That’s data-driven marketing.

Marketing 55

Marketing B2B Database Campaign 55

Austin Startup

FEBRUARY 24, 2018

Blitzscaling — lays out a useful framework for thinking about this, including the relevant B2B customer scale: Organizational Scale OS1 : Family (1’s) OS2 : Tribe (10’s) OS3 : Village (100’s) OS4 : City (1000’s) OS5 : Nation (10,000’s) As with every model, it is only that? Stanford’s CS183c?—?Blitzscaling

Warrant 48

Warrant Bootstrapping Framework Hiring 48

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 100

Metrics B2C B2B Channel 100

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases. Sign up for your websites campaigns using your personal email address. Especially at the really simple and basic things. See how the emails look.

Analytics 99

Analytics Web Campaign PPC 99