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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.

B2B 150
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Clubhouse put a big bullseye on social audio

VC Cafe

This is in addition to their 2019 acquisition of Anchor, LinkedIn launched a new ‘Creator Mode’ and is experimenting with social audio – “We’re doing some early tests to create a unique audio experience connected to your professional identity. Slack is looking to build the B2B version of Clubhouse (Slack Virtual Hallways).

Audio 139
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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Securing pre-orders is another way to validate your product and ensure a strong start. They then “dialed for dollars” to secure 100 commitments beyond the estimated need. While those acquisition efforts worked well, not all do. Image source ).

Product 110
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Omnichannel Marketing: 7 Examples to Improve Customer Experience

ConversionXL

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118
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B2B SaaS Keyword Research: A Start-to-Finish Framework

ConversionXL

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. That makes it easy to secure a link directly to your integration landing page from a high-authority, high-relevance site.

Framework 123
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision. Selling to a Fortune 500 company will likely involve engaging multiple stakeholders and adhering to compliance and security complexities.

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Where We Are Investing in 2024

View from Seed

For example: Technologies: AI, IOT, Cloud, Blockchain Areas: Vertical SaaS, Crypto, Security, Consumer, Deep Tech There is nothing wrong with this approach, but it has never been native for us. This manifests itself in consumer, B2B, Health, and other mass market categories that form the Everyday Economy.

Vertical 194