Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

In pure web businesses where the headcount doesn’t need to grow as customer acquisition scales, it is also very useful to look customer acquisition costs without the headcount costs.) Metrics on all aspects of the customer acquisition process to find out what can be improved.

LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. Acquisition

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Freemium vs. Free Trial: Which Gets You More Paying Customers (Not Just Freeloaders)?

ConversionXL

If freemium still seems like a barrier to acquisition, you’ve got plenty of money in the bank, and you’re crossing your fingers for a buyout by Google or Facebook, a fully free product may make the most sense. Acquisition

Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B

ConversionXL

Among everyone I spoke with, there was agreement: The impact of voice search for B2B companies trails the B2C market. AcquisitionEarlier this year, at CXL Live , you asked us about voice search (a lot).

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Lean Marketing: Basic Metrics You Should be Watching. Now.

crowdSPRING Blog

Customer Acquisition Cost. Every business, whether B2B or B2C has to bring in customers. The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not.

Optimizing the Free Trial Signup – How Flow Got a 17% Lift [Case Study]

ConversionXL

Depending on your cost per lead acquisition, as well as conversion rates per traffic source, you’ll want to spend time A/B testing the amount of information asked for, the way it’s asked, and the order it’s asked in (among other things), while prioritizing specific sources.

B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful.

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Highlights from NextView’s inaugural Hiring Bootcamp

View from Seed

B2C companies usually have a strong grasp of their marketing funnel (and B2B companies with their sales funnel), and the best ones are relentless on constant fine-tuning and optimization.

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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Let's look at B2C companies. Let's pivot even more, try the most B2C of entities, a car company. Facebook, at last count, has 1.5

Introducing NextView III and Our Focus on the Everyday Economy

View from Seed

While our lens on the Everyday Economy is focused on our actions as individuals, it’s not constrained to B2C companies. Sunrise , a calendar app we invested in from our first fund, was used every single day by millions of consumers prior to their acquisition by Microsoft.

[Sponsored] The Money Is In The Metrics: Data Driven Decisions Form The Right Strategy For Growth

YoungUpstarts

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase.

The Money Is In The Metrics: Data Driven Decisions Form The Right Strategy For Growth

YoungUpstarts

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase.

14 Interesting Findings From The Startup Genome Project

YoungUpstarts

B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. We found 4 different major groups of startups that all have very different behavior regarding customer acquisition, time, product, market and team.

Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. It may turn out that Facebook is the most expensive user acquisition channel for you, but you won’t know that until you test other things.

The Entrepreneur’s Essentials #17: On failure and resilience

Austin Startup

Who says Austin can’t do B2C now ? the business was the same and through acquisitions it became to be worth $1.33 Fifth, after the incredible success of HomeAway and RetailMeNot, which were B2C roll-ups (i.e.,

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Traction is the new IP

Version One Ventures

In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. Three of those have since been acquired and patents did not play a significant role in the acquisition process. “Traction is the new IP ” sums up perfectly how the technology space has evolved over the past decade due to the nature of the web.

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4 Ways to Improve Your Online Storefront

Up and Running

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3

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Increase Repeat Purchases with Cohort Analysis

ConversionXL

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years.

The Data-Driven Marketer’s Guide to Influencer Marketing

ConversionXL

Treat it like any other acquisition growth experiment. So micro-influencers, if super relevant to your audience, could be your best bet when it comes to cheap acquisition. Cost per Acquisition. The most obvious case for influencer marketing is with B2C retailers.

Software Eating Industries

Mucker Lab

The list of industries where the marketshare leader still haven’t learned how to use software to accelerate their customer acquisition, improve their customer retention, increase their customer satisfaction, lower their manufacturing cost, shorten their supply chain etc, etc is long and impressive.

Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. We found 4 different major groups of startups that all have very different behavior regarding customer acquisition, time, product, market and team. In April 2010 I received an email that said, “I’m an incoming Stanford student in the fall and working on a project that a number of people suggested I get in touch with you about.&#.

Starting Up In Singapore (Part I) – Product/Market Fit

YoungUpstarts

The startup will then look outwards in the region to expand into, either organically or via a partnership, joint venture or acquisition. Consumer Facing B2C. I previously touched upon the Passion/Product Fit of an aspiring entrepreneur.

How to Master PPC Targeting and Choose the Right Ad Platform

ConversionXL

LinkedIn (not great for B2C). But one of the challenges that we frequently find is that ad fatigue (one of the reasons why your cost per acquisition can go up) is much more severe here on LinkedIn than it is on Facebook.

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[Review] The Rise Of The New East

YoungUpstarts

They should also consider launching online B2C or B2B platforms incorporating mobile and social-commerce. Are China and India still the “factory” and “outsourced service provider” of the world? How big is the market for Muslim-friendly products and services?

How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc.

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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value.

Cookies To Humans: Implications Of Identity Systems On Incentives!

Occam's Razor

It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). Extend the above incentive purification and imagine the day-to-day behavior of your Acquisition team if you measure them based on CPH.

29 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! Each business has a story.

How to Build an Effective Referral Program

Duct Tape Marketing

When you think of online reviews, you may feel that it only applies to businesses in certain industries, particularly those businesses that are B2C. You’ll also want to monitor your customer acquisition costs.

The Science of Increasing Customer Loyalty

ConversionXL

We can say the same thing for B2C products, for example, HeadSpace. There are tons of choices when in comes to some B2C apps, including using none of them. It’s products like these that really need to invest in optimizing for customer loyalty, not just acquisition.

How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Are you aware of your cost per acquisition on other channels? According to the benchmark report, most affiliates work in the B2C space (79.45%). Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”.

The Beginner’s Guide to SaaS Conversion Optimization

ConversionXL

Customer Acquisition Cost (CAC) – refers to the resources that a business uses in order to acquire an additional customer. Identifying and optimizing the biggest acquisition expenses.

Should Early Stage Startups Move to Austin because of Customers?

Austin Startup

Launching a supermarket for natural foods may not sound like a winning proposal in conservative Texas, but Austin delivered — to the tune of a $13,7 bln acquisition by Amazon in 2017.

The Science of Increasing Customer Loyalty

ConversionXL

We can say the same thing for B2C products, for example, HeadSpace. There are tons of choices when in comes to some B2C apps, including using none of them. It’s products like these that really need to invest in optimizing for customer loyalty, not just acquisition.

Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. How should you decide which one of these acquisition sources you should invest in more? how can you figure out which acquisition channel is more important?

Rock Analytics More: Obsess About Goals And Goal Values!

Occam's Razor

Hence, analytics framework to represent end-to-end business measurement is called Acquisition – Behavior – Outcomes. Not Acquisition – Behavior – Conversions. As analysts we have an out-sized obsession with Acquisition and with Outcomes.

Short guide to sales and marketing for start-ups [Guest Post]

VC Cafe

At the end of the post, we’ll have a look at sales within the broader context of customer acquisition and customer success. In a B2C context, you definitely want to give the chat option to customers who got something in their cart but have yet to complete the purchase.

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The ROI of Lead Scoring

Duct Tape Marketing

He’s successfully helped companies across the B2B, B2C & B2G spaces use their data to overcome their marketing and customer acquisition challenges – and is always willing to help. The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing.

3 Simple Tips to Increase Your Following on Pinterest

Duct Tape Marketing

This explosive growth has made Pinterest a viable traffic and revenue source for many B2B and B2C businesses. Brian Jensen is the Director of Traffic Acquisition at SEO.com and has a passion for all things marketing.

Why startups need to constantly communicate with their customers

The Next Web

In typical B2C companies, that might be more straightforward, but for non-B2C companies, it can take a little bit more work. Yes, it will be twice as much work, but it is necessary in order to make sure you aren’t building an “unbalanced” customer acquisition process and product development.

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes. It does not matter if you are a B2B or B2C or A2K, you will always see this. Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting.

The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. It will be a great reflection of how well thought out their acquisition strategy is, or how sub-optimal it is. ~

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Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

Occam's Razor

They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. Here's that picture, applied to SM DR campaigns: Value Per Acquisition.