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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Thus I was pleased to see this subject, and related strategy decisions, covered well in a recent book, “ Brand Vision ,” by Jim Everhart. Are you making the proper investment, and is it paying off?

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Technology, Innovation, and Modern War – Class 16 – Acquisition & Sustainment – Ellen Lord

Steve Blank

Today’s topic was Acquisition and Sustainment and Modern War. Some of the readings for this week included How the DOD Acquires Weapons Systems , The Planning, Programming and Budgeting Process , Acquisition Reform in the NDAA , Defense Primer on DOD Contractors , and on the Defense Industrial Base.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Image source ).

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Startups Need Mergers And Acquisitions For Growth

Startup Professionals Musings

This strategy is called “organic growth,” yet it alone may yield only a fraction of the potential you could achieve, unless you add the additional strategies of partnerships and M&A (mergers and acquisitions). Laurence Capron and Will Mitchell explain why in their book, “ Build, Borrow, or Buy: Solving the Growth Dilemma.”

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How To Scale Your Startup Far Beyond Organic Growth

Startup Professionals Musings

This strategy is called “organic growth,” yet it alone may yield only a fraction of the potential you could achieve, unless you add the additional strategies of partnerships and M&A (mergers and acquisitions). Laurence Capron and Will Mitchell explain why in their classic book, “ Build, Borrow, or Buy: Solving the Growth Dilemma.”

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Uri Levine’s new book is a reminder for founders to put the problem first

VC Cafe

billion acquisition by Google for Waze and $900M Moovit acquisition by Intel) Uri has also been involved in various startups, especially on the consumer front, as an angel investor. The book is a practical guide for founders on what it takes to build a successful business.

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Preparing For An Acquisition

YoungUpstarts

In the current economic landscape, it’s common for startups and businesses to seek a buyout or acquisition — in fact, it’s frequently the goal from the start. Books and records. Consistent with the point above, get your books and records in an electronic format. by Jeff Stark, Audit Partner at Sensiba San Filippo.