Are You Selling Solutions Through The Right Channel?

Startup Professionals Musings

Even the best products and solutions won’t go anywhere unless you sell them through the right channels. They usually get chastised and declined for ignoring the realities of the retail channel. In many product areas, especially retail, the channel is the market.

How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. Paid Acquisition. Emerging Channels.

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~

Corporate Acquisitions of Startups: Why Do They Fail?

Steve Blank

More often than not the results of these acquisitions are disappointing. The goal is to get a corporate investment or an outright acquisition of the startup. The common mistake acquirers make is treating all acquisitions the same. Predicting Success or Failure of an Acquisition.

Startups Should Fuel Growth By Acquisitions

Startup Professionals Musings

Non-organic growth would include OEM relationships, finding strategic partners, “coopetition,” as well as acquisitions. Even mergers and acquisitions (M&A) came early. Tags: entrepreneur startup merger acquisition business

Quickly Unpacking Microsoft’s Acquisition Of GitHub

Haystack

With Microsoft’s stock price (and technology brand) soaring of late, Nadella and his team have not been shy, with blockbuster platform acquisitions like Minecraft and LinkedIn , innovative product scoops like Accompli for email and Sunrise for calendar, and rebranding its very active, SF-based venture arm as “ M12 ” to further its future technology agenda. Satya strikes again.

Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

They are slow to grasp new opportunities to rethink customer relationships, to revolutionize products and services, marketing, advertising, acquisition, and to deliver delight and make people happy. Customer acquisition. Re-think Customer Acquisition, Brand Engagement.

Customer Acquisition is Oxygen to a Startup

This is going to be BIG.

The only concern was that they didn’t know what their cost of customer acquisition was, nor did they which channels would be most effective, or how much they could acquire out of each channel. The good thing is that customer acquisition is a pretty easily testable thing.

Everything You Need To Know About Marketing Channels In 5 Minutes Or Less

Duct Tape Marketing

Everything You Need To Know About Marketing Channels In 5 Minutes Or Less written by Guest Post read more at Duct Tape Marketing. In this article, you’ll discover everything you need to know about marketing channels. First, let’s take a look at the most popular marketing channels.

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

In pure web businesses where the headcount doesn’t need to grow as customer acquisition scales, it is also very useful to look customer acquisition costs without the headcount costs.) Metrics on all aspects of the customer acquisition process to find out what can be improved.

A Startup Strategy: How To Acquire New Customers

YoungUpstarts

Find a New Sales Channel to Grow Your Customer Base. If you want to increase your annual revenue and grow your customer base, you might need to find a new sales channel. Others business advice customer acquisition marketing startup advice

Go global or grow local? The Kiwi startup quandary

NZ Entrepreneur

Niesh worked with ecentre, the startup business incubator at Massey University, as part of the Sprint Launch programme, focusing on growth through customer acquisition. Advice ecentre Entrepreneurship Starting Up Supporter Channel

Channel your Inner VC to Understand Startup Valuations

www.currentlyobsessed.com

Snapvine was my first experience being in the driver’s seat of the fund-raising process, and in the 3 years prior to our acquisition we raised over $10mm in venture capital.

5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. Most niche industries have some form of representation on these channels, like: This subreddit for commercial audio-visual engineers. Acquisition

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How to Create a Marketing Campaign that Stands Out

ConversionXL

Whether you’re executing a quick n’ dirty one-off promotion or a full-fledged multi-channel strategy, here are three strategies for creating marketing campaigns that stand out. AcquisitionPlenty of us have witnessed a marketing campaign gone wrong.

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

In earlier posts on this blog, I've simply defined the journey as Acquisition, Behavior and Outcomes. Your primary owned channel is your website, mobile or desktop. Your primary rented channels, at the moment, are your social existences.

The Inside Story of a Small Startup Acquisition (Part 2)

Software By Rob

This is part 2 in a series covering my acquisition of HitTail ; part 1 went to the top of Hacker News last week and I have a slew of questions from that discussion that I will answer next week. ” This is from my internal monologue that attempted to talk me out of the acquisition.

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Occam's Razor

My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure our executives have a smarter understanding of a channel's true contribution. Search Contribution: Acquisition, Behavior, Outcomes!

Organic Growth Startups Won’t Scale Competitively

Startup Professionals Musings

Non-organic growth would include OEM relationships, finding strategic partners, “coopetition,” as well as acquisitions. Even mergers and acquisitions (M&A) came quickly. acquisitions business entrepreneur growth mergers organic growth

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How to Get Your First 100 Customers for Any Business

Up and Running

We show that off through our social channels and also in our marketing. Starting a Business Uncategorized customer acquisition customers research small business startup target marketLet’s start with the basics: You need your first 100 customers—like, now.

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

From step five on you were likely already delivering some multi-channel value for your company. Now in step eight , we really kick things up multiple notches when it comes to creating a truly fantastic multi-channel (or the flavor of the month, omni-channel) execution engine.

How to Develop a Successful Marketing Automation Strategy

ConversionXL

If you’re a more experienced user trying to create a comprehensive, all-encompassing strategy across multiple channels, think about how you can better support your customers and internal teams. Any channels where you may communicate directly with customers should be handled with care.

Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B

ConversionXL

Answer product-related questions that you uncover in keyword research—the effort may satisfy Amazon and boost visibility across other channels. AcquisitionEarlier this year, at CXL Live , you asked us about voice search (a lot).

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Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio.

Too Lijit

VC Adventure

Ultimately Lijit chose a different path – integrating with over 30 buying channels and standing up their own RTB exchange. All the while, Lijit has been rapidly growing the list of publishers they work with by providing not only an advertising channel, but search, analytics and insight tools to help Lijit publishers better understand and engage with their audience. Foundry Companies Mergers and Acquisitions acquisition federated media foundry company acquisitions Lijit

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. Cost Per Acquisition. Acquisition: CPA. We have access to more data than God wants anyone to have.

Five Ways To Find, Nurture, And Reward Your Superusers (And Make More Of Them) 

YoungUpstarts

Invest more of your marketing dollars in the channels and messages that were the source of your superusers. Professionalisms customer acquisition customer development customer egnagement marketing membership economy Robbie Kellman Baxter

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis

Occam's Razor

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1.

7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond. Blog beginner customer acquisition Facebook advertising segmentation

Want to Grow Your Business? Here Are 8 Creative Ways to Get More Customers

Up and Running

I’d recommend that the business develop a core group of customers that can make referrals; referrals are strong leads,” says Tim Shoemaker, who heads up Channel Sales here at Palo Alto Software. “I’d Managing a Business customer acquisition customers grow your business Management

How to Measure Content Marketing ROI: A Simple 4 Step Process

ConversionXL

That is, you need to know which channels cause clicks to which articles, which articles convert visitors into leads, and which leads convert into customers. Acquisition Blog Digital Analytics beginner

How to Measure Content Marketing ROI: A Simple 4 Step Process

ConversionXL

That is, you need to know which channels cause clicks to which articles, which articles convert visitors into leads, and which leads convert into customers. Acquisition Blog Digital Analytics beginner

Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? This is a multi-channel example.

If CAC is the New Rent, How should You Operate Differently?

View from Seed

what used to feel like efficient performance marketing dollars increasingly feels like blocks of cash you just throw at various channels and hope for the best. A new approach to consider: consider rent as another channel input into your blended CAC.

Too Lijit

VC Adventure

Ultimately Lijit chose a different path – integrating with over 30 buying channels and standing up their own RTB exchange. All the while, Lijit has been rapidly growing the list of publishers they work with by providing not only an advertising channel, but search, analytics and insight tools to help Lijit publishers better understand and engage with their audience. Foundry Companies Mergers and Acquisitions acquisition federated media foundry company acquisitions Lijit

Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). Tips for measuring offline impact ("conversions) of your online channel: Some of these you might have heard of before, others might be new to you.

Small Business and Startups: Tips for Reducing Refunds

crowdSPRING Blog

Help your customers to find you when they need you and to contact you using a channel they prefer: email, web-form, phone, chat, FAQs, and long hours are critical components of great customer service as are fast and friendly responses to a customer contact.

Facebook Acquires Israel’s Snaptu For an Estimated $60-70 Million

VC Cafe

Facebook surprised with its first acquisition in Israel today (and its second acquisition outside of the US), with the announcement that it is buying Israeli startup Snaptu (previously known as Moblica) for an estimated $60-70 million.

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When And How To Pick Your Next Launch Country

Cracking the Code

You need to have identified acquisition channels (SEM, Facebook, offline…) at a reasonable cost with payback typically in less than nine months. Acquisitions Blablacar Venture Capital

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For Startups, Where Does Brand Marketing Fit? [Traction #32: Nancy Go, Wayfair]

View from Seed

But what if brand marketing could help you get actual results, whether that’s user acquisition or raising a Series A? Channel Links: iTunes , SoundCloud , Stitcher , Google Play. When you hear “brand marketing,” what do you think about? Maybe big brands, big budgets, or even big wastes of money and time as a startup, right? In this episode, we talk to the VP of Brand Marketing at ecommerce company Wayfair, Nancy Go.

Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

ConversionXL

Just take a look at these three channels: Facebook : 171% Increase in Cost per Thousand Impressions, or CPM ( 2017 ). There are other channels, of course, but these numbers give us a hint that, well, marketing isn’t getting any cheaper. customer acquisition process and channels).

Everything you do adds or reduces company value

Berkonomics

But each commitment of resources of any substantial size for acquisition of new products, talent, even new companies, changes the value of your enterprise perhaps to a great degree. Should I make an acquisition to increase value? Odds that an acquisition will be a success.

A Framework for Startup Traction & Pitfalls to Avoid [Traction #12: Gabriel Weinberg]

View from Seed

How a product without a concept of a “registered” user like Duck Duck Go addresses acquisition and hunts for signs of a potentially venture-scale business. There were lots of channels we found that you can use to gain traction. But one channel is generally dominant on a growth trajectory, so successful entrepreneurs zone in on doing experimentation and then double down on what’s working.