How to Choose Digital Marketing Channels for Long Term Growth


How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. Paid Acquisition. Emerging Channels.

Are You Selling Solutions Through The Right Channel?

Startup Professionals Musings

Even the best products and solutions won’t go anywhere unless you sell them through the right channels. They usually get chastised and declined for ignoring the realities of the retail channel. In many product areas, especially retail, the channel is the market.

Trending Sources

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~

Creative ways to scale SMB customer acquisition


The bigger you get, the higher your customer acquisition costs go. Mass media channels like TV and radio have tons of scale. Hubspot : Hubspot is a great example of several powerful customer acquisition tactics. What I’d like to focus on instead is their channel strategy.

Corporate Acquisitions of Startups: Why Do They Fail?

Steve Blank

More often than not the results of these acquisitions are disappointing. The goal is to get a corporate investment or an outright acquisition of the startup. The common mistake acquirers make is treating all acquisitions the same. Predicting Success or Failure of an Acquisition.

Everything You Need To Know About Marketing Channels In 5 Minutes Or Less

Duct Tape Marketing

Everything You Need To Know About Marketing Channels In 5 Minutes Or Less written by Guest Post read more at Duct Tape Marketing. In this article, you’ll discover everything you need to know about marketing channels. First, let’s take a look at the most popular marketing channels.

Building It Is Not Enough: 5 Practical Tips On User Acquisition


Stories about the growth of "hot" startups such as Facebook, Instagram, AirBNB, and others have created a belief that if you build the right product, customer acquisition will be easy. Finding scalable acquisition channels is a time consuming and strategic effort.

The Saas Math Funnel: Acquisition


As the name suggests, acquisition is all about driving new users, readers or buyers depending on whether you’re running a SaaS, media or e-commerce business respectively. Instead it’s about the math behind acquisition.

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

In pure web businesses where the headcount doesn’t need to grow as customer acquisition scales, it is also very useful to look customer acquisition costs without the headcount costs.) Metrics on all aspects of the customer acquisition process to find out what can be improved.

A Growth Hacker’s Guide to Blue Ocean Marketing Channels

Startup Remarkable

This has been achieved not through TV ads, billboards, PR or other ‘traditional’ marketing channels, but rather something called ‘Growth hacking’. The first element of this framework is something I call, blue ocean marketing channels. What are Blue Ocean Channels? Now that we’ve outlined this blue ocean strategy I’ll add another unique dimension to a blue ocean marketing channel. Marketing channels behave in a similar way. Blue Ocean Marketing Channels.

The Inside Story of a Small Startup Acquisition (Part 2)

Software By Rob

This is part 2 in a series covering my acquisition of HitTail ; part 1 went to the top of Hacker News last week and I have a slew of questions from that discussion that I will answer next week. ” This is from my internal monologue that attempted to talk me out of the acquisition.

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

In earlier posts on this blog, I've simply defined the journey as Acquisition, Behavior and Outcomes. Your primary owned channel is your website, mobile or desktop. Your primary rented channels, at the moment, are your social existences.

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Occam's Razor

My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure our executives have a smarter understanding of a channel's true contribution. Search Contribution: Acquisition, Behavior, Outcomes!

7 Easy and Effective Customer Segments to Target in Facebook Ads


A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond. Blog beginner customer acquisition Facebook advertising segmentation

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

From step five on you were likely already delivering some multi-channel value for your company. Now in step eight , we really kick things up multiple notches when it comes to creating a truly fantastic multi-channel (or the flavor of the month, omni-channel) execution engine.

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. Cost Per Acquisition. Acquisition: CPA. We have access to more data than God wants anyone to have.

A Roadmap of Yahoo's Acquisition Targets

Inc Startups

Marissa Mayer made her first official acquisition last week with Stamped. We're looking for smaller-scale acquisitions that align well overall with our businesses," Mayer said last week in a shareholder conference call. A Quora acquisition wouldn't be cheap, either.

Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio.

6 Rules for Strategic Acquisitions

Inc Startups

Mike Volpi led 75 acquisitions during his 7-year stint as chief strategy officer of Cisco. And both buyouts come on the heels of Yahoo’s high-profile acquisition of Tumblr for $1.1 Choose one goal and tailor your acquisitions accordingly. "At

Steve Blank: Why Corporate Acquisitions of Startups Fail

Inc Startups

More often than not the results of these acquisitions are disappointing. The goal is to get a corporate investment or an outright acquisition of their startups. The common mistake acquirers make is treating all acquisitions the same.

Want to Grow Your Business? Here Are 8 Creative Ways to Get More Customers

Up and Running

I’d recommend that the business develop a core group of customers that can make referrals; referrals are strong leads,” says Tim Shoemaker, who heads up Channel Sales here at Palo Alto Software. “I’d Managing a Business customer acquisition customers grow your business Management

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis

Occam's Razor

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1.

Organic Growth Startups Won’t Scale Competitively

Startup Professionals Musings

Non-organic growth would include OEM relationships, finding strategic partners, “coopetition,” as well as acquisitions. Even mergers and acquisitions (M&A) came quickly. acquisitions business entrepreneur growth mergers organic growth

Too Lijit

Seth Levine's VC Adventure

Ultimately Lijit chose a different path – integrating with over 30 buying channels and standing up their own RTB exchange. All the while, Lijit has been rapidly growing the list of publishers they work with by providing not only an advertising channel, but search, analytics and insight tools to help Lijit publishers better understand and engage with their audience. Foundry Companies Mergers and Acquisitions acquisition federated media foundry company acquisitions Lijit

Customer Acquisition is Oxygen to a Startup

This is going to be BIG.

The only concern was that they didn’t know what their cost of customer acquisition was, nor did they which channels would be most effective, or how much they could acquire out of each channel. The good thing is that customer acquisition is a pretty easily testable thing.

Three reasons Microsoft will not buy Nokia at any price

Don Dodge on The Next Big Thing

This would mark a change in strategy, and create huge channel conflict with partners. The FTC and EU wouldn't let them - Almost any big acquisition by Microsoft, or any of the big players, will attract an FTC, EU, and even China review. Acquisitions Apple MicrosoftNokia ( NOK ) stock price is dropping to historic lows with a current market cap of just $9.3 Billion. Nokia has revenues of over $38B, $6B in cash, 30,000 patents, and a great brand.

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? This is a multi-channel example.

Startups Should Fuel Growth By Acquisitions

Startup Professionals Musings

Non-organic growth would include OEM relationships, finding strategic partners, “coopetition,” as well as acquisitions. Even mergers and acquisitions (M&A) came early. Tags: entrepreneur startup merger acquisition business

Small Business and Startups: Tips for Reducing Refunds

crowdSPRING Blog

Help your customers to find you when they need you and to contact you using a channel they prefer: email, web-form, phone, chat, FAQs, and long hours are critical components of great customer service as are fast and friendly responses to a customer contact.

Is Freemium Compatible with Enterprise Software?

Venture Chronicles

Freemium is not magical pixel dust, it is a way to deliver a multi-channel business model that intersects customer segments regardless of size, complexity, and revenue opportunity. The other dimension of the perceived channel conflict that you should consider is that it is unreasonable to think that the majority of your customers will start in free and end up in enterprise. Enterprise Software Marketing business models customer acquisition freemium

An Early-Stage Founder’s Quick & Dirty Guide To Growth


To start, you will need to formulate your target customer acquisition cost (CAC). Doing so will help guide you in determining which channels to test. With this in mind, the next step is selecting what customer acquisition channels to test first.

The Lindy Effect on startup potential

A Smart Bear: Startups and Marketing for Geeks

Or you might have gotten to 1000 customers through one marketing channel, so although surely that same channel can produce another 1000, it’s unlikely that there is 10x the inventory inside that one channel to get you to 10,000 customers.

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. Customer acquisition cost.

Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

I articulated in a previous post that startups should not treat the iPhone as a business but rather as a channel. I think Twitter made a minor gaffe by announcing their Blackberry app and their acquisition of Atebits (Tweetie) before the Chirp conference.

The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post.

4 New Customer Loyalty Rules Drive Business Success

Startup Professionals Musings

Marketing-driven customer acquisition. In this context, the palette of channels for reaching customers has greatly expanded, to now include social media, digital, mobile and new online options. Word-of-mouth driven customer acquisition.

Consumer Web Platforms: Apps & Customer Acquisition (TieCon 2009.

500 Hats

Startonomics SF 2008) Startup Metrics: Sample User Conversion Dashboard Startup Metrics: Example Marketing Channels Startup Metrics: The 1-Page Business Model Successful Developer Platforms Have 3 Things: Features, Users, Money. Consumer Web Platforms & Customer Acquisition View more presentations from Dave Mcclure. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. The Internet Revolution, Act III.

Born Global or Die Local – Building a Regional Startup Playbook

Steve Blank

But other critical hypotheses such as activities, resources, partners, channels needed testing offshore. channel partners and Chinese manufacturers and customer acquisition and activation programs outside their home country.

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Hacking for Defense @ Stanford – Making the World a Safer Place

Steve Blank

All while we’re still writing a Request for a Proposal from within the US Government procurement and acquisition channels. These acquisition and procurement “silos” of excellence are virtually impenetrable by new ideas and requirements.

Why Corporate Skunk Works Need to Die

Steve Blank

Most companies incrementally improved their products with process innovation (better materials, cheaper, product line extensions) and/or through acquisitions. Skunk works had control over their sales channel and had direct customer feedback.