ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring?

Acquisition 65

Acquisition Channel Framework B2B 65

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Steve Blank

OCTOBER 15, 2019

Disruption today is more than just changes in technology, or channel, or competitors – it’s all of them, all at once. HR processes, legal processes, financial processes, acquisition and contracting processes, security processes, product development and management processes, and types of organizational forms etc.

Government 315

Government Technical Review Acquisition Metrics 315

Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no no surprise?—?that’s

Founder 424

Founder Product Cofounder Acquisition 424

ReadWriteStart

MAY 26, 2022

Creating a well-designed product that’s a hit with users takes a lot of hard work, not to mention a little strategy and luck. There’s a reason 70% of all acquisitions fail : When leaders feel pressure to grow for growth’s sake, their focus on results (no matter the cost) isn’t sustainable in the long run.

Software 171

Software Japan Agile Employee 171

View from Seed

SEPTEMBER 12, 2017

The old brands and distribution channels are dead or dying. What’s looking likely is that instead of physical stores and ecommerce being distinct, separate channels, we will see increasingly tight integration between the digital and physical experience of a brand or retailer — and new forms of retail experiences altogether.

Internet 209

Internet eCommerce Bankruptcy Technical Review 209

ConversionXL

SEPTEMBER 1, 2020

Focusing on the entire customer journey—not just acquisition—and improving each step along the way ensures that customers continue to buy from you, now and in the future. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth.

Customer 132

Customer SMS Retention Acquisition 132

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. You’ll be able to see which channels (paid, organic, social, etc.) You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions.

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

NOVEMBER 10, 2021

Influencer Marketing defines it as: “…creating content that will be promoted through paid distribution channels like sponsored placements, advertisements, and pay-per-click campaigns. And while you can share content across your own social channels or in newsletters, promotion is handled by the source. What is the use case?

Advertising 131

Advertising Cost Customer PR 131

Up and Running

SEPTEMBER 22, 2021

If not, now is the perfect time to get in on this effective and easy-to-implement user acquisition channel. In this blog post, we will cover how you can design a referral program that’s right for your business and then launch it with ease. This is why referral programs are a great low-risk channel.

Programming 141

Programming Churn Rate Design Campaign 141

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Each channel is a piece of the same puzzle.

Customer 118

Customer Marketing Channel Audience 118

View from Seed

FEBRUARY 24, 2021

Telehealth’s flexibility combined with the companionship of one’s smartphone allow for ample design flexibility around care models. Another possible growth channel is through employers, though competing with other benefits is never easy.

Vertical 156

Vertical Software Review Portfolio Demand 156

ReadWriteStart

AUGUST 18, 2020

In the context of COVID-19, banks try to keep their customers safe, educating them on how to make contactless payments, use remote channels, and leverage digital tools to manage their finances and complete transactions. According to Digital Commerce 360 , 36% of retailers said they adjusted their marketplace strategy as a result of COVID-19.

Global 179

Global Technical Review Analytics Mobile 179

Both Sides of the Table

JANUARY 11, 2014

” He advocates for people who test all channels, use quantitative methods and commit to growth as one’s “true north.” For me growth hacking is not only about the meat & potatoes stuff but about continually testing new channels for growth. I recommend hiring or appointing a growth hacker.”

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

ConversionXL

NOVEMBER 23, 2022

It’s like they thought about the attendees and what they need and then designed a format focused on them. Product should be your main channel for customer acquisition, retention and expansion. CXL live is a marketing conference that gets it. The small group roundtable discussions were amazing. Gaetano DiNardi.

B2B 94

B2B Marketing Curation PPC 94

Hearpreneur

JUNE 16, 2023

What is important to note however is the industry must stay at the forefront of changes to support their clients as it impacts their own growth, client acquisition, and client results. The biggest threat at the moment is the continued trend of anti-repair design, but I predict that this can only slow, not stop, the growth in this industry.

Artificial Inteligence 82

Artificial Inteligence Retention Entrepreneur Technical Review 82

Up and Running

SEPTEMBER 14, 2021

The Relationship Funnel is designed to accomplish two goals: 1. A sales funnel focuses on the marketing campaign and purchasing process that leads to the acquisition of new and repeat clients. It will also dictate how it’s presented, what channels you leverage, and how often you present it.

Sales 152

Sales Audience Social Media Email 152

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. The SaaS test balloons helped gauge the potential traction on social media and other channels. While those acquisition efforts worked well, not all do.

Product 110

Product Campaign Acquisition Social Media 110

Steve Blank

DECEMBER 9, 2013

Now that you’ve gotten to know your potential channel and customers, regardless of how much money you’re going to make, will you enjoy working with these customers for the next 3 or 4 years? Or is it something that can grow to a size that will result in an acquisition or some liquidity event?

Cofounder 325

Cofounder Technical Cofounder Liquidity Event Lean 325

ConversionXL

AUGUST 23, 2017

First, Outline Your Personas, Timeline, and Channels. Three other aspects to keep in mind are User Personas, Timeline, and Channels. What channel(s) have you chosen to analyze your customer experience on? Depending on the expert you’re following and the product you’re mapping, the design will be different.

Customer 130

Customer Channel Design Retention 130

Board Effect

DECEMBER 5, 2023

Personalized Outreach and Engagement Generative AI can help nonprofits create effective messaging and personalized appeals, as well as identify the best channels for reaching various target audiences. Social Media Content Creation AI can help generate engaging, relevant content for social media channels within seconds.

Artificial Inteligence 52

Artificial Inteligence Generative AI Government ChatGPT 52

VC Cafe

MAY 4, 2021

Discord Channels – Spotify – Fireside (Mark Cuban’s investment) – Facebook(Rooms?) – Open Source (Jam) – Telegram (voice chats 2.0) #audio pic.twitter.com/gVB5h0IcMC — Eze Vidra (@ediggs) April 2, 2021. It’s basically an open-source messaging platform like Whatsapp, designed for communities.

Audio 139

Audio Software Review Open Source Social Network 139

Startup Professionals Musings

FEBRUARY 11, 2023

Re-live that moment of inspiration that resulted in an innovative design and implementation for your product, and is now providing you with a sustainable competitive advantage. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing. Keeping expenses down must always be top priority.

Sweat Equity 296

Sweat Equity Startup Salary Viral 296

ConversionXL

MARCH 31, 2021

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

ConversionXL

SEPTEMBER 20, 2021

YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Select Analytics: There are four Channel Analytics tabs in your dashboard (five if you have a Revenue option). Use these metrics to identify average trends and get a quick snapshot of channel performance.

Analytics 134

Analytics Metrics Channel Video 134

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. Sometimes that’s product design so thrilling that every customer spreads the word to five more. A reliable paid acquisition channel results in a somewhat stable business. Design is important, yet many of the $1B+ SaaS public companies have poor design.

Restful 202

Restful Founder Revenue Acquisition 202

YoungUpstarts

OCTOBER 11, 2018

For e-stores to capitalize on mobile purchasing growth, sites need to be designed to not only be compatible with mobile devices but for mobile devices. #7 The quality of customer experiences brands can offer customers can mean the difference between acquisition and a bounce, loyalty and a one-time purchase.

Technical Review 147

Technical Review Mobile Social Media Acquisition 147

YoungUpstarts

OCTOBER 4, 2015

This philosophy of designing processes, workflows and experiences around the customer rather than the company is the key pillar of Social CRM (SCRM). Unlike traditional CRM, Social CRM (or SCRM) is about how companies reach out to customers at the times and channels where the customer feels most at ease. The Social CRM Process.

Technical Review 100

Technical Review Software Review Customer Social Media 100

Startup Professionals Musings

MAY 16, 2020

Re-live that moment of inspiration that resulted in an innovative design and implementation for your product, and is now providing you with a sustainable competitive advantage. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing. Keeping expenses down must always be top priority.

Sweat Equity 435

Sweat Equity Salary Viral Leadership 435

YoungUpstarts

FEBRUARY 13, 2019

Just ask Blue Apron, which has found itself in the news recently for its poor stock market performance and its widely criticized acquisition-focused growth strategy — not to mention CEO Brad Dickerson’s unwillingness to release its retention numbers. Blue Apron is hardly alone with its churn problem.

Customer 154

Customer Technical Review Retention Acquisition 154

Steve Blank

MAY 6, 2015

Founders assumed they understood customer problems/needs, wrote engineering requirements documents, designed the product, implemented /built the hardware/software, verified that it worked by testing it, and then introduced the product to customers in a formal coming out called first customer ship. customer relationships to create demand.

Lean 120

Lean Agile Business Model Customer Development 120

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. That would mean the 1100 new customers in March are the result of February’s acquisition cost. The freemium version influences acquisition of new users. This will help you attribute the conversion to the correct acquisition cost. The key takeaway?

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Up and Running

JULY 26, 2016

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. Nov-15: Graphic Designer (growth/product). Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns.

Revenue 60

Revenue Channel Acquisition Campaign 60

ConversionXL

MAY 1, 2017

One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to the changes in their market—whether it’s by failing to spot product or channel fatigue, acknowledge new competition, make needed updates to products or marketing adjustments in a timely fashion, or embrace new technology coming online.

Technical Review 127

Technical Review Algorithm Channel Analytics 127

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 12:29] Where do you stand on your messaging for client acquisition? [15:49] John Jantsch (02:48): And we can get into the specifics, but I mean, that design aspect has really been a key differentiator for Typeform, hasn't. Karrie Sanderson (02:55): It? Yes, it has.

Marketing 75

Marketing Differentiation B2C PR 75