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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy.

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Conversion, retention and churn benchmarks

VC Cafe

It’s not just the competition against the incumbents and the large tech platforms that founders has to worry about, but most importantly is the company’s performance and product market fit. Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Hope you find this helpful.

Retention 109
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113
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What You Need To Know About The Churn Rate And How To Fight It

YoungUpstarts

There are 3 major metrics that will determine the overall success of a SaaS vendor: Customer Acquisition Cost (CAC). Churn Rate. But many first time SaaS merchants overlook churn or don’t even know what churn is. We will explore the ins and outs of churn and tell you how to fight it. What is churn rate?

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Product Design for SaaS Startups: Best Practices and Examples

ReadWriteStart

It makes the product more user-friendly and can also help build trust with customers and differentiate the product from competitors in the SaaS market. In contrast, a poorly designed user interface can lead to frustration, confusion, and, ultimately, user churn. Slack : Slack is one of the best digital products on the market.

Design 105
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.

Metrics 150
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How to Write a Business Plan for a SaaS Company

Up and Running

There are common components in every business plan, but a SaaS (or subscription) business plan should have a special focus on customer acquisition (ie. marketing) and the financial plan. . Customer acquisition plan. This could come in the form of a detailed marketing plan that you include in your plan. Target market.