Transcript of How to Turn Marketing Costs Into Profit
Duct Tape Marketing
NOVEMBER 1, 2017
Another one that I would throw out a big Cleveland hat tip to is Lincoln Electric, another mid-sized company that makes welding torches. The other one I’ll share with you, John, is just because acquisitions are huge in this whole thing, and we cover aero electronics in the book. This is amazing stuff that they were able to do.
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