Berkonomics

JUNE 25, 2020

This is the total expected revenue for a customer (usually calculated with a five year life no matter what the type of business) less the cost of acquisition (see below) less the recurring direct costs of serving the customer or of product estimated to be sent to the customer over the lifetime relationship.

Internet 62

Internet CPA Acquisition Revenue 62

Startup Professionals Musings

JUNE 14, 2014

Beyond that, there may be a large percentage of common technology where they both need to minimize cost to gain share from the big dinosaurs who already have this advantage. Expand the market for both. Typically, there are market opportunities that neither of your core competencies can win alone.

Partner 244

Partner Non-Compete Intellectual Property Merger 244

Startup Professionals Musings

AUGUST 10, 2016

Beyond that, there may be a large percentage of common technology where they both need to minimize cost to gain share from the big dinosaurs who already have this advantage. Expand the market for both. Typically, there are market opportunities that neither of your core competencies can win alone.

Partner 120

Partner Non-Compete Intellectual Property Merger 120

Startup Professionals Musings

NOVEMBER 17, 2021

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Companies need the same service on partner and acquisition candidates, even vendors. Without predictive targeting, a retention campaign may cost more than it gains. Customer retention with churn modeling.

Analytics 248

Analytics Retention Social Media Startup 248

Berkonomics

AUGUST 1, 2013

This is the total expected revenue for a customer (usually calculated with a five year life no matter what the type of business) less the cost of acquisition (see below) less the recurring direct costs of serving the customer or of product estimated to be sent to the customer over the lifetime relationship.

Internet 75

Internet CPA Acquisition Revenue 75

The Startup Magazine

NOVEMBER 6, 2018

This does not make a good investment, especially when the cost per acquisition is higher for email at £42.55 in comparison to direct mail which is only £39.59. It’s important to give your audience the urge to know more when they view your direct marketing, such as a saddle stitch brochure.

Email 101

Email Marketing Distribution Audience 101

Startup Professionals Musings

FEBRUARY 6, 2019

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Companies need the same service on partner and acquisition candidates, even vendors. Without predictive targeting, a retention campaign may cost more than it gains. Customer retention with churn modeling.

Analytics 177

Analytics Retention Social Media Campaign 177

Up and Running

JUNE 22, 2016

In order for this strategy to work, you need to buy a house below market value and you need to be able to accurately estimate the cost of repairs. A good place to find houses you can flip is on the foreclosure market. In fact, it returns the same ROI as social media marketing. Experience is everything.

Wyoming 80

Wyoming Networking Channel Direct Marketing 80

Startup Professionals Musings

DECEMBER 1, 2014

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Companies need the same service on partner and acquisition candidates, even vendors. Without predictive targeting, a retention campaign may cost more than it gains. Customer retention with churn modeling.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

ConversionXL

MAY 3, 2017

Facebook ads are based on an ad auction system , so increased competition drives the cost of using the platform up. Customer segmentation is an old trick in the marketing book. According to Direct Marketing Association , 77% of ROI is attributed to segmented, targeted, and triggered campaigns.

San Jose 133

San Jose Customer Database Campaign 133

Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Companies need the same service on partner and acquisition candidates, even vendors. Without predictive targeting, a retention campaign may cost more than it gains. Customer retention with churn modeling.

Analytics 246

Analytics Retention Startup Social Media 246

Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Companies need the same service on partner and acquisition candidates, even vendors. Without predictive targeting, a retention campaign may cost more than it gains. Customer retention with churn modeling.

Analytics 120

Analytics Retention Social Media Campaign 120

Duct Tape Marketing

AUGUST 11, 2016

The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business? written by Guest Post read more at Duct Tape Marketing. Marketing has become a very data-driven discipline. In marketing, like baseball, there are lots of things to measure. Compute the cost of a prospect the same way.

Acquisition 43

Acquisition Cost Customer .Net 43

Tim Keane

OCTOBER 3, 2007

If you dont already know about it, check out the ECHO awards of the Direct Marketing Association. If its click rates, or purchases per hour, or acquisition costs, give it a try. You may find that while your initial cost/per is higher than planned, it is OK if your repetitiveness is more frequent than you had thought.

Wisconsin 60

Wisconsin Marketing Business Model IP 60

ConversionXL

FEBRUARY 8, 2016

They’re also two triggers that direct marketers and copywriters have been well aware of for years. In addition, vulnerable respondents had more positive thoughts about the action recommendation, regardless of argument quality and response costs.”. Free trials and freemium products have proven to be effective acquisition tactics.

Campaign 48

Campaign Texas Conversion Non-Compete 48

Occam's Razor

SEPTEMBER 19, 2011

We'll measure Revenue, Profit (the money we make less cost of goods sold), Expense (cost of campaign), Net (bottom-line impact). What is missing in these numbers is the cost of… well you. A lone intern is your email campaign people cost. The people. A little army in your company runs the TV campaigns.

.Net 119

.Net Campaign Analytics Channel 119

Duct Tape Marketing

MAY 9, 2017

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. This is really my new go-to CRM, ESP, marketing automation, really low cost. John: If you own a local business and are trying to attract local clients you must listen to this interview David Mihm, check it out.

Search 31

Search Technical Review SEO Small Business 31

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

The difference here is the entry-level cost to buying web property, not physical property, is much lower than what it is to buy real-world properties. To get into the property market you have to get loans of hundreds of thousands of dollars. Buy sites in your market. I like to write, but not that much.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

YoungUpstarts

SEPTEMBER 27, 2016

Email remains one of the most cost-effective channels for marketing departments all around the world. According to the Direct Marketing Association , Email marketing yields an average 4,300% return on investment for businesses in the United States. Don’t believe us? Take every failure and apply the learnings.

Channel 100

Channel Social Media United States Email 100

Occam's Razor

JANUARY 30, 2012

Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. Having grown up in the traditional business intelligence and direct marketing world, I'm also a huge fan of RFM analysis. Above is my awesome Visitor Acquisition Efficiency Analysis report (click link to get it).

Analytics 145

Analytics Metrics API Web 145

mashable.com

JULY 18, 2012

The search giant’s VP of Corporate Development, along with CEO Larry Page, signs off on the dozens of acquisitions and acqui-hires made every year, large and small. There’s YouTube , of course — well established in its own right, it rewrote the book on how an acquisition can be run delicately, as a company within a company.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

ConversionXL

JULY 11, 2016

Use free test software to minimize the cost of A/B testing ( A/B Testing with Google Tag Manager ). Build acquisition into your product (LinkedIn, TransferWise). Use marketing to amplify your product. Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). Change of statistics.

PPC 48

PPC Analytics Video Non-Compete 48

Lightspeed Venture Partners

DECEMBER 3, 2010

Competition shifts from user acquisition to user retention. Today many e-commerce and subscription companies are growing very quickly through smart marketing. They are taking advantage of cheap media to cost effectively acquire new customers. On what basis then will winners pull away from the rest?

Internet 108

Internet eCommerce Advertising Flash 108