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Machine Learning Is Your Secret Weapon For Customer Acquisition

YoungUpstarts

by Chad Ruff, Chief Technology Officer at Swiftpage. If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. With all of this and more on the horizon, machine learning is becoming the ultimate secret weapon for customer acquisition.

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Startup Metrics

TechEmpower

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. What does the business do?

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How To Scale Your Startup Far Beyond Organic Growth

Startup Professionals Musings

This strategy is called “organic growth,” yet it alone may yield only a fraction of the potential you could achieve, unless you add the additional strategies of partnerships and M&A (mergers and acquisitions). Actively pursue mergers and acquisitions. Overreliance on acquisitions drains resources and de-motivates internal teams.

CTO Hire 330
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Startups Need Mergers And Acquisitions For Growth

Startup Professionals Musings

This strategy is called “organic growth,” yet it alone may yield only a fraction of the potential you could achieve, unless you add the additional strategies of partnerships and M&A (mergers and acquisitions). Actively pursue mergers and acquisitions. Overreliance on acquisitions drains resources and de-motivates internal teams.

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What is a CTO?

Austin Startup

As a CTO, I can definitely say without a doubt that few people understand what a CTO does. When I tell someone I’m a CTO, I’m often met with a blank stare. Even when someone is aware of what a CTO does, they often have limited context due to the wide variety of CTO roles.

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Corporate Acquisitions of Startups: Why Do They Fail?

Steve Blank

More often than not the results of these acquisitions are disappointing. The goal is to get a corporate investment or an outright acquisition of the startup. VCs like acquisitions as much as IPOs because the acquiring companies often can rationalize paying large multiples over the current valuation of the startup.

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Four Marketing Automation Solutions Every SMB Should Have In 2020

YoungUpstarts

by Chad Ruff, Chief Technology Officer at Swiftpage. Chad Ruff serves as chief technology officer at Swiftpage , provider of leading cloud-enabled CRM and marketing automation platform Act! Ruff also founded marketing automation platform Salesfusion where he served as both CEO and CTO. www.act.com ).

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